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"2024 Approved Navigating Personal Brand Identity [High Engagement]"
Navigating Personal Brand Identity [High Engagement]
How to Find Your Niche and Style - a Starter’s Guide
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
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Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Prime 10 YouTube Channels for Informative Content
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The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.
People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.
The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.
Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.
In this article
01 What Kind Of News Can You Get on YouTube?
02 Why Should You Use Youtube as a News Source?
03 10 Youtube News Channels to Subscribe to in 2022
What Kind Of News Can You Get on YouTube?
On YouTube, you may find breaking news and popular stories.
On the site, there’s a shelf for breaking News
Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.
The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.
In search, the top News shelf
If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.
Your homepage’s top News shelf
If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.
Your homepage should have a COVID News shelf
On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.
Why Should You Use Youtube as a News Source?
Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.
According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.
What Are the Benefits of Youtube News?
What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.
According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.
10 Youtube News Channels to Subscribe to in 2022
1. CNN
CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.
Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos
2. FOX NEWS CHANNEL
According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.
Link: https://www.youtube.com/user/FoxNewsChannel/videos
3. TMZ NEWS CHANNEL
You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.
Link: https://www.youtube.com/user/TMZ/videos
4. TYT NEWS CHANNEL
The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.
Link: https://www.youtube.com/user/TheYoungTurks/videos
5. NEW YORK TIMES
The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.
Link: https://www.youtube.com/user/TheNewYorkTimes/videos
6. NBC NEWS CHANNEL
The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.
Link: https://www.youtube.com/user/NBCNews/videos
7.US MILITARY NEWS
The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.
Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos
8. ABC NEWS
ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.
Link: https://www.youtube.com/user/ABCNews/videos
9. RUSSIA TODAY NEWS
RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.
Link: https://www.youtube.com/user/RussiaToday/videos
10. ZEE NEWS CHANNEL
Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.
Link: https://www.youtube.com/user/zeenews/videos
Time to Extract a Conclusion
● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.
● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.
The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.
People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.
The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.
Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.
In this article
01 What Kind Of News Can You Get on YouTube?
02 Why Should You Use Youtube as a News Source?
03 10 Youtube News Channels to Subscribe to in 2022
What Kind Of News Can You Get on YouTube?
On YouTube, you may find breaking news and popular stories.
On the site, there’s a shelf for breaking News
Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.
The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.
In search, the top News shelf
If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.
Your homepage’s top News shelf
If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.
Your homepage should have a COVID News shelf
On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.
Why Should You Use Youtube as a News Source?
Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.
According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.
What Are the Benefits of Youtube News?
What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.
According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.
10 Youtube News Channels to Subscribe to in 2022
1. CNN
CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.
Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos
2. FOX NEWS CHANNEL
According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.
Link: https://www.youtube.com/user/FoxNewsChannel/videos
3. TMZ NEWS CHANNEL
You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.
Link: https://www.youtube.com/user/TMZ/videos
4. TYT NEWS CHANNEL
The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.
Link: https://www.youtube.com/user/TheYoungTurks/videos
5. NEW YORK TIMES
The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.
Link: https://www.youtube.com/user/TheNewYorkTimes/videos
6. NBC NEWS CHANNEL
The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.
Link: https://www.youtube.com/user/NBCNews/videos
7.US MILITARY NEWS
The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.
Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos
8. ABC NEWS
ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.
Link: https://www.youtube.com/user/ABCNews/videos
9. RUSSIA TODAY NEWS
RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.
Link: https://www.youtube.com/user/RussiaToday/videos
10. ZEE NEWS CHANNEL
Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.
Link: https://www.youtube.com/user/zeenews/videos
Time to Extract a Conclusion
● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.
● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.
The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.
People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.
The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.
Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.
In this article
01 What Kind Of News Can You Get on YouTube?
02 Why Should You Use Youtube as a News Source?
03 10 Youtube News Channels to Subscribe to in 2022
What Kind Of News Can You Get on YouTube?
On YouTube, you may find breaking news and popular stories.
On the site, there’s a shelf for breaking News
Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.
The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.
In search, the top News shelf
If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.
Your homepage’s top News shelf
If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.
Your homepage should have a COVID News shelf
On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.
Why Should You Use Youtube as a News Source?
Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.
According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.
What Are the Benefits of Youtube News?
What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.
According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.
10 Youtube News Channels to Subscribe to in 2022
1. CNN
CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.
Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos
2. FOX NEWS CHANNEL
According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.
Link: https://www.youtube.com/user/FoxNewsChannel/videos
3. TMZ NEWS CHANNEL
You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.
Link: https://www.youtube.com/user/TMZ/videos
4. TYT NEWS CHANNEL
The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.
Link: https://www.youtube.com/user/TheYoungTurks/videos
5. NEW YORK TIMES
The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.
Link: https://www.youtube.com/user/TheNewYorkTimes/videos
6. NBC NEWS CHANNEL
The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.
Link: https://www.youtube.com/user/NBCNews/videos
7.US MILITARY NEWS
The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.
Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos
8. ABC NEWS
ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.
Link: https://www.youtube.com/user/ABCNews/videos
9. RUSSIA TODAY NEWS
RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.
Link: https://www.youtube.com/user/RussiaToday/videos
10. ZEE NEWS CHANNEL
Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.
Link: https://www.youtube.com/user/zeenews/videos
Time to Extract a Conclusion
● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.
● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.
The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.
People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.
The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.
Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.
In this article
01 What Kind Of News Can You Get on YouTube?
02 Why Should You Use Youtube as a News Source?
03 10 Youtube News Channels to Subscribe to in 2022
What Kind Of News Can You Get on YouTube?
On YouTube, you may find breaking news and popular stories.
On the site, there’s a shelf for breaking News
Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.
The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.
In search, the top News shelf
If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.
Your homepage’s top News shelf
If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.
Your homepage should have a COVID News shelf
On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.
Why Should You Use Youtube as a News Source?
Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.
According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.
What Are the Benefits of Youtube News?
What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.
According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.
10 Youtube News Channels to Subscribe to in 2022
1. CNN
CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.
Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos
2. FOX NEWS CHANNEL
According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.
Link: https://www.youtube.com/user/FoxNewsChannel/videos
3. TMZ NEWS CHANNEL
You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.
Link: https://www.youtube.com/user/TMZ/videos
4. TYT NEWS CHANNEL
The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.
Link: https://www.youtube.com/user/TheYoungTurks/videos
5. NEW YORK TIMES
The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.
Link: https://www.youtube.com/user/TheNewYorkTimes/videos
6. NBC NEWS CHANNEL
The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.
Link: https://www.youtube.com/user/NBCNews/videos
7.US MILITARY NEWS
The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.
Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos
8. ABC NEWS
ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.
Link: https://www.youtube.com/user/ABCNews/videos
9. RUSSIA TODAY NEWS
RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.
Link: https://www.youtube.com/user/RussiaToday/videos
10. ZEE NEWS CHANNEL
Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.
Link: https://www.youtube.com/user/zeenews/videos
Time to Extract a Conclusion
● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.
● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.
- Title: "2024 Approved Navigating Personal Brand Identity [High Engagement]"
- Author: Joseph
- Created at : 2024-05-31 13:45:22
- Updated at : 2024-06-01 13:45:22
- Link: https://youtube-stream.techidaily.com/2024-approved-navigating-personal-brand-identity-high-engagement/
- License: This work is licensed under CC BY-NC-SA 4.0.
