Monetizing Mastery: Harness the Power of Your YouTube Content on Mobile

YouTube makes money easier and more accessible than ever in 2024. Create videos from the convenience of your mobile device and earn money from your passion. Your dreams can become a reality when you explore them. The goal of every YouTube creator is to monetize their channel. They can start side businesses, turn YouTube into a full-time job, or sell physical products. With today’s technology, the possibilities are endless!

This article is here to guide you on making money from your YouTube channel in 2024. You’ll discover steps and tips that can help boost your earnings. Whether you’re a pro or just starting out, monetizing your content can work for you. Get ready to increase your YouTube income potential as your journey on the platform is set to get even better.

YouTube Monetization Editor A cross-platform helps create attention-grabbing thumbnails and enhance your videos on YouTube easy!

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Part 1. What you need to know about YouTube Monetization

Rules and requirements for YouTube Monetization

YouTube Monetization means making money from YouTube content. For monetization, you need to join the YouTube Partner program and for this, you need to follow some requirements. In order to benefit from YPP fan funding, such as Super Chats and Super Thanks, here are the minimum requirements:

• A subscriber base of 500
• 90-day history of public uploads
• Within the last 90 days, public YouTube Shorts have been viewed 3 million times.

Video advertisements can make you money if you meet the following requirements:

• Subscribers of 1,000
• Watches by the public of 4,000 hours or views of 10 million YouTube Shorts in 90 days.

Promote your channel and create quality content to increase these numbers.

Join the YouTube Partner Program

In order to participate in the YouTube Partner Program, you must apply (YPP). YouTube is the top platform for content creators, offering them the chance to monetize their work.

Applications are reviewed by YouTube for at least one month before a decision is made. Due to YouTube’s actual specialists reviewing each application, it may take longer than a month.

To join the YPP, you must meet the following requirements:

• A minimum of 1,000 subscribers subscribe to your channel
• In the last 12 months, you’ve logged at least 4,000 public watch hours
• You live in an area that offers the YouTube Partner Program
• In terms of YouTube channel monetization policies, you follow them all
• Your YouTube channel must be secured with 2-Step Verification via your Google Account.
• Your YouTube channel is associated with an AdSense account
• The Community Guidelines strike on your channel is not active

Part 2. The Step-by-Step Guide for Monetizing Your YouTube Channel on Your Phone

YouTube Monetization Steps for Mobile

Following YPP’s requirements, you should follow these steps. Several steps must be followed in order to enable YouTube monetization using a mobile device:

A Quick Navigation

• Step 1 - Create an account on YouTube
• Step 2 - Get YouTube Studio access
• Step 3 -Monetize your site with Google Adsense
• Step 4 -Accept YouTube’s terms and conditions
• Step 5 -Creating ad formats
• Step 6 -Monetizing videos
• Step 7 -Content Promotion
• Step 8 -Analyze the results
• Step 9 -Ensure compliance

Step - 1 . Create an account on YouTube

Simply open YouTube on your mobile device, and sign in with your Google account right there on your device.

Step - 2 . Get YouTube Studio access

To access the YouTube Studio dashboard, click the icon of your channel or profile picture.

Step - 3 . Monetize your site with Google Adsense

To view YouTube Studio’s monetization options, click on the “Monetization” tab. The “Enable” option will appear if you meet the eligibility criteria. To receive your earnings, follow the instructions onscreen to set up Google AdSense.

Step - 4 . Accept YouTube’s terms and conditions

Read and accept YouTube’s terms and conditions for the Partner Program.

Step - 5 . Creating ad formats

In your videos, you can choose whether you want skippable or non-skippable advertisements.

Step - 6 . Monetizing videos

To enable or disable monetization on specific videos, select “Videos” from the YouTube Studio menu.

Step - 7 . Content Promotion

Continue producing high-quality content that engages viewers. It is crucial to create engaging content in order to increase ad revenue.

Step - 8 . Analyze the results

YouTube Studio lets you monitor channel performance, identify improvements, and monitor ad revenue.

Step - 9 . Ensure compliance

Keep in mind YouTube’s content policies if you want to maintain your monetization status.

Your YouTube channel may need some time to be approved for monetization. Engagement with your audience is the key to increasing viewership and revenue for your videos.

Part 3. Monetizing YouTube channels on mobile devices: Some Proven Ways

It is beneficial for creators to use YouTube AdSense, although it is not a reliable source of income. The advertising rates fluctuate, so making the same amount of money every year is hard. At last, here are some methods for monetizing YouTube:

Ads on YouTube

Monetizing a website has many methods, but this is the most basic and straightforward one. Various YouTube ad formats provide control over ad placement before or during a video.

Sponsorships that are paid

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. It benefits both the sponsors and the viewers when brands sponsor creators.

Affiliates

Using affiliate programs is another way of monetizing your YouTube videos. With affiliate marketing, your audience is directed to a brand’s landing page or product by clicking an affiliate link. A commission is earned when the user purchases successfully. It is possible to earn extra income through affiliate programs. Offer discounts to your followers when you become an affiliate for a product you already use.

The merchandise

A similar tactic has already been discussed. Your fans can buy branded goods from a wide range of merchant platforms available today.

Premium YouTube subscriptions

Using YouTube Premium, users can watch videos ad-free and download videos. Fortunately, you can still earn money by uploading videos to this service. Video creators receive subscription revenue payments in the same manner as ad revenues. You earn money based on the number of times Premium members watch your videos.

Crowdfunding on YouTube

Creators can unlock this feature once they reach 500 subscribers and watch 3000 hours. Through three main avenues, they can directly monetize their audience:

• Fans can earn exclusive loyalty badges and watch private streams with channel memberships. Offering YouTube monetization options that can be customized.
• Live streams on YouTube can also be monetized through Super Chats. Viewers send creators “donations” or “tips” between $1 and $500 during live streams.
• The Super Thanks feature on YouTube lets viewers show appreciation for your content by buying digital goods.

Part 4. Wondershare Filmora’s Power: Elevating YouTube Content for Monetization

Keeping YouTube revenue high in 2024 means ensuring high-quality content. Introducing Wondershare Filmora, a tool that allows you to edit videos on your mobile device. You can use it to make your YouTube content stand out.

Creating attention-grabbing thumbnails and enhancing your videos is easy with Filmora. A package for trimming, adding music, overlaying text, and applying captivating effects to videos.

For your channel to succeed, you need to create eye-catching thumbnails. With Filmora, you can create thumbnails that pique interest and boost click-through rates.

You can elevate your content with Filmora whether you’re experienced or starting out. You can maximise your YouTube earnings in 2024 if your videos connect with your audience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Features for Editing Videos or Images for YouTube

1. AI Copywriting

Using the ChatGPT API, Filmora’s AI Copywriting feature generates scripts based on AI. Assists in the generation of text during the editing of videos. Automates YouTube title and description creation and simplifies the process.

2. Keyframing

The keyframing capabilities of Filmora enhance the quality and energy of your videos. Adding smooth animated effects to capture your audience’s attention.

3. AI Image

With Text to Image, you can use images directly in your video project in three resolutions. And explore limitless image styles, enhancing the visual appeal of your content.

4. Video Templates for All Your Needs

Start with Filmora’s built-in video templates, creating creative videos with ease. You can also save templates on the cloud. Streamline your video production process by sharing them with fellow creators.

Conclusion

You have now learned how to enable monetization on YouTube in mobile in 2024. From your mobile device, you can turn your passion into income. The possibilities are endless once you achieve monetization. No matter if you’re starting a side gig, launching a business, or going full-time on YouTube.

We have covered key steps for meeting YouTube’s requirements and monetizing videos. Following these steps and using the available strategies will assist you in achieving your goals. Making monetization easy with quality content is easy with Filmora’s above mentioned features. The road to success is open. Maximize your YouTube revenue potential today to make your YouTube journey truly rewarding.

Free Download Free Download Learn More

Part 1. What you need to know about YouTube Monetization

Rules and requirements for YouTube Monetization

YouTube Monetization means making money from YouTube content. For monetization, you need to join the YouTube Partner program and for this, you need to follow some requirements. In order to benefit from YPP fan funding, such as Super Chats and Super Thanks, here are the minimum requirements:

• A subscriber base of 500
• 90-day history of public uploads
• Within the last 90 days, public YouTube Shorts have been viewed 3 million times.

Video advertisements can make you money if you meet the following requirements:

• Subscribers of 1,000
• Watches by the public of 4,000 hours or views of 10 million YouTube Shorts in 90 days.

Promote your channel and create quality content to increase these numbers.

Join the YouTube Partner Program

In order to participate in the YouTube Partner Program, you must apply (YPP). YouTube is the top platform for content creators, offering them the chance to monetize their work.

Applications are reviewed by YouTube for at least one month before a decision is made. Due to YouTube’s actual specialists reviewing each application, it may take longer than a month.

To join the YPP, you must meet the following requirements:

• A minimum of 1,000 subscribers subscribe to your channel
• In the last 12 months, you’ve logged at least 4,000 public watch hours
• You live in an area that offers the YouTube Partner Program
• In terms of YouTube channel monetization policies, you follow them all
• Your YouTube channel must be secured with 2-Step Verification via your Google Account.
• Your YouTube channel is associated with an AdSense account
• The Community Guidelines strike on your channel is not active

Part 2. The Step-by-Step Guide for Monetizing Your YouTube Channel on Your Phone

YouTube Monetization Steps for Mobile

Following YPP’s requirements, you should follow these steps. Several steps must be followed in order to enable YouTube monetization using a mobile device:

A Quick Navigation

• Step 1 - Create an account on YouTube
• Step 2 - Get YouTube Studio access
• Step 3 -Monetize your site with Google Adsense
• Step 4 -Accept YouTube’s terms and conditions
• Step 5 -Creating ad formats
• Step 6 -Monetizing videos
• Step 7 -Content Promotion
• Step 8 -Analyze the results
• Step 9 -Ensure compliance

Step - 1 . Create an account on YouTube

Simply open YouTube on your mobile device, and sign in with your Google account right there on your device.

Step - 2 . Get YouTube Studio access

To access the YouTube Studio dashboard, click the icon of your channel or profile picture.

Step - 3 . Monetize your site with Google Adsense

To view YouTube Studio’s monetization options, click on the “Monetization” tab. The “Enable” option will appear if you meet the eligibility criteria. To receive your earnings, follow the instructions onscreen to set up Google AdSense.

Step - 4 . Accept YouTube’s terms and conditions

Read and accept YouTube’s terms and conditions for the Partner Program.

Step - 5 . Creating ad formats

In your videos, you can choose whether you want skippable or non-skippable advertisements.

Step - 6 . Monetizing videos

To enable or disable monetization on specific videos, select “Videos” from the YouTube Studio menu.

Step - 7 . Content Promotion

Continue producing high-quality content that engages viewers. It is crucial to create engaging content in order to increase ad revenue.

Step - 8 . Analyze the results

YouTube Studio lets you monitor channel performance, identify improvements, and monitor ad revenue.

Step - 9 . Ensure compliance

Keep in mind YouTube’s content policies if you want to maintain your monetization status.

Your YouTube channel may need some time to be approved for monetization. Engagement with your audience is the key to increasing viewership and revenue for your videos.

Part 3. Monetizing YouTube channels on mobile devices: Some Proven Ways

It is beneficial for creators to use YouTube AdSense, although it is not a reliable source of income. The advertising rates fluctuate, so making the same amount of money every year is hard. At last, here are some methods for monetizing YouTube:

Ads on YouTube

Monetizing a website has many methods, but this is the most basic and straightforward one. Various YouTube ad formats provide control over ad placement before or during a video.

Sponsorships that are paid

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. It benefits both the sponsors and the viewers when brands sponsor creators.

Affiliates

Using affiliate programs is another way of monetizing your YouTube videos. With affiliate marketing, your audience is directed to a brand’s landing page or product by clicking an affiliate link. A commission is earned when the user purchases successfully. It is possible to earn extra income through affiliate programs. Offer discounts to your followers when you become an affiliate for a product you already use.

The merchandise

A similar tactic has already been discussed. Your fans can buy branded goods from a wide range of merchant platforms available today.

Premium YouTube subscriptions

Using YouTube Premium, users can watch videos ad-free and download videos. Fortunately, you can still earn money by uploading videos to this service. Video creators receive subscription revenue payments in the same manner as ad revenues. You earn money based on the number of times Premium members watch your videos.

Crowdfunding on YouTube

Creators can unlock this feature once they reach 500 subscribers and watch 3000 hours. Through three main avenues, they can directly monetize their audience:

• Fans can earn exclusive loyalty badges and watch private streams with channel memberships. Offering YouTube monetization options that can be customized.
• Live streams on YouTube can also be monetized through Super Chats. Viewers send creators “donations” or “tips” between $1 and $500 during live streams.
• The Super Thanks feature on YouTube lets viewers show appreciation for your content by buying digital goods.

Part 4. Wondershare Filmora’s Power: Elevating YouTube Content for Monetization

Keeping YouTube revenue high in 2024 means ensuring high-quality content. Introducing Wondershare Filmora, a tool that allows you to edit videos on your mobile device. You can use it to make your YouTube content stand out.

Creating attention-grabbing thumbnails and enhancing your videos is easy with Filmora. A package for trimming, adding music, overlaying text, and applying captivating effects to videos.

For your channel to succeed, you need to create eye-catching thumbnails. With Filmora, you can create thumbnails that pique interest and boost click-through rates.

You can elevate your content with Filmora whether you’re experienced or starting out. You can maximise your YouTube earnings in 2024 if your videos connect with your audience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Features for Editing Videos or Images for YouTube

1. AI Copywriting

Using the ChatGPT API, Filmora’s AI Copywriting feature generates scripts based on AI. Assists in the generation of text during the editing of videos. Automates YouTube title and description creation and simplifies the process.

2. Keyframing

The keyframing capabilities of Filmora enhance the quality and energy of your videos. Adding smooth animated effects to capture your audience’s attention.

3. AI Image

With Text to Image, you can use images directly in your video project in three resolutions. And explore limitless image styles, enhancing the visual appeal of your content.

4. Video Templates for All Your Needs

Start with Filmora’s built-in video templates, creating creative videos with ease. You can also save templates on the cloud. Streamline your video production process by sharing them with fellow creators.

Conclusion

You have now learned how to enable monetization on YouTube in mobile in 2024. From your mobile device, you can turn your passion into income. The possibilities are endless once you achieve monetization. No matter if you’re starting a side gig, launching a business, or going full-time on YouTube.

We have covered key steps for meeting YouTube’s requirements and monetizing videos. Following these steps and using the available strategies will assist you in achieving your goals. Making monetization easy with quality content is easy with Filmora’s above mentioned features. The road to success is open. Maximize your YouTube revenue potential today to make your YouTube journey truly rewarding.

Elevating Your Style with YouTube’s Best Hauls

Ultimate Guide to Beauty on YouTube - Gear, Makeup Tutorials, and More

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett