Maximizing Engagement: The Power of Tailored Cards & Ends on YT

How to Add YouTube End Screen and Cards Effectively

Richard Bennett

Mar 27, 2024• Proven solutions

The traditional annotation’s features are replaced by its successor YouTube Cards and End Screen. The annotations performed poorly on mobile and thus, the new changes are for good. The annotations had become outdated and were completely unbefitting. On the contrary, the YouTube cards and end screen offers great access to both desktop and mobiles with easier and faster implementation. Are you still looking for Annotations? Stop your search and try considering YouTube end screen. In this article, learn how to use Youtube end screen and cards.

• Part1: Why You Need to Add End Screens To Videos
• Part2: How To Use Youtube End Screen
• Part3: How To Use Youtube Cards

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Part 1: Why You Need to Add End Screens and Cards to Videos

There are several reasons that make the YouTube end screen and cards a great tool when added to the videos. The new channel builtin features, donation choices, embedded polls and more are some of the best interactive and powerful features of YouTube end screen that’s when added to the video can drive in users to your channel. It is a strong tool to build viewership of your channel. When you use YouTube end screen at the end of the video, it helps in directing the users to other channels, playlists, and videos and also helps in promoting crowdfunding campaigns, merchandise and website. The YouTube end screen is a part of the video and to have an end screen on your video, it must be around 25seconds long.

Part 2: How To Use Youtube End Screen

Do you wish to add YouTube end screen to your video? Just follow the steps and get going.

• Go to Creator Studio and check the left side to find the Video Manager, click on it.
• Wherever you wish to add the end screen on the video, click on it.
• Click End Screen & Annotations at the top.
• From end screen and annotations, you can add or configure elements.
• Check how the end screen will appear to the visitors.
• Click on blue color add element’s button to find four options available there:

Playlist or Videos- This element allows to play the suggested video on the same tab when the user clicks on it.

Subscribe- This allows the users to quickly subscribe to the channel. You may change the appearance of the icon and how your brand name looks.

Channel- Click on this element to promote other YouTube Channel. You may also customize it with a message.

Link- This element helps in sending the users directly to your website. Although, Google has restricted other link addition in the video. In order to add, you must have an Adsense account and permit monetization.

Part 3: How To Use Youtube Cards

YouTube Cards is more interactive. Users can add images and other linkes. Here are the steps.

• Click on the “Video Manager” tab.
• If you want to add cards, Click “Edit” tab under it. Then click “cards”.
• Choose the cards type you want to make on “Add Card” drop down menu.
• Click “create” button. Select the timeline. In the end, apply.

The types of YouTube cards

• Video or playlist: links to other videos/the complete palylist on YouTube related or non-related to that specific videolinks to further purchase websites or specific product.
• Channel: promote another YouTube channel, one of the most common methods to collaborate with other YouTubers
• Poll: Encourage viewers to participate in a poll (vote)
• Link: links to a website which compliments whatever content is in the video.

4 Tips for Using YouTube Cards

1. You might be used to pointing to the part of your screen where you intend to put an annotation, but when you use YouTube Cards they might switch locations depending on what device a viewer is watching on.

2. Use three or less cards per video. Viewers are more likely to click your cards if there are fewer of them, and more likely to start ignoring them if it seems like they’re always popping up. Also, do not have all three of these cards appear at once and make people choose between them. Stagger them throughout your video.

3. Your cards should be related to what you are saying in your vlog. Avoid posting completely random links in the middle of your video because a viewer who clicks on them will get confused. You can post any type of link you want at the very end of your video, though.

4. The end of your video is always a great place to link viewers to another of your videos, whether you use a card or an end screen. If somebody liked your video enough to watch until the end they’ll probably welcome a chance to consume similar content.

Conclusion

Now, that you are aware how to add YouTube end screen to your video, make use of the amazing features of YouTube end screen and cards and let driving in traffic to your site be easy and fruitful.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The traditional annotation’s features are replaced by its successor YouTube Cards and End Screen. The annotations performed poorly on mobile and thus, the new changes are for good. The annotations had become outdated and were completely unbefitting. On the contrary, the YouTube cards and end screen offers great access to both desktop and mobiles with easier and faster implementation. Are you still looking for Annotations? Stop your search and try considering YouTube end screen. In this article, learn how to use Youtube end screen and cards.

• Part1: Why You Need to Add End Screens To Videos
• Part2: How To Use Youtube End Screen
• Part3: How To Use Youtube Cards

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Part 1: Why You Need to Add End Screens and Cards to Videos

There are several reasons that make the YouTube end screen and cards a great tool when added to the videos. The new channel builtin features, donation choices, embedded polls and more are some of the best interactive and powerful features of YouTube end screen that’s when added to the video can drive in users to your channel. It is a strong tool to build viewership of your channel. When you use YouTube end screen at the end of the video, it helps in directing the users to other channels, playlists, and videos and also helps in promoting crowdfunding campaigns, merchandise and website. The YouTube end screen is a part of the video and to have an end screen on your video, it must be around 25seconds long.

Part 2: How To Use Youtube End Screen

Do you wish to add YouTube end screen to your video? Just follow the steps and get going.

• Go to Creator Studio and check the left side to find the Video Manager, click on it.
• Wherever you wish to add the end screen on the video, click on it.
• Click End Screen & Annotations at the top.
• From end screen and annotations, you can add or configure elements.
• Check how the end screen will appear to the visitors.
• Click on blue color add element’s button to find four options available there:

Playlist or Videos- This element allows to play the suggested video on the same tab when the user clicks on it.

Subscribe- This allows the users to quickly subscribe to the channel. You may change the appearance of the icon and how your brand name looks.

Channel- Click on this element to promote other YouTube Channel. You may also customize it with a message.

Link- This element helps in sending the users directly to your website. Although, Google has restricted other link addition in the video. In order to add, you must have an Adsense account and permit monetization.

Part 3: How To Use Youtube Cards

YouTube Cards is more interactive. Users can add images and other linkes. Here are the steps.

• Click on the “Video Manager” tab.
• If you want to add cards, Click “Edit” tab under it. Then click “cards”.
• Choose the cards type you want to make on “Add Card” drop down menu.
• Click “create” button. Select the timeline. In the end, apply.

The types of YouTube cards

• Video or playlist: links to other videos/the complete palylist on YouTube related or non-related to that specific videolinks to further purchase websites or specific product.
• Channel: promote another YouTube channel, one of the most common methods to collaborate with other YouTubers
• Poll: Encourage viewers to participate in a poll (vote)
• Link: links to a website which compliments whatever content is in the video.

4 Tips for Using YouTube Cards

1. You might be used to pointing to the part of your screen where you intend to put an annotation, but when you use YouTube Cards they might switch locations depending on what device a viewer is watching on.

2. Use three or less cards per video. Viewers are more likely to click your cards if there are fewer of them, and more likely to start ignoring them if it seems like they’re always popping up. Also, do not have all three of these cards appear at once and make people choose between them. Stagger them throughout your video.

3. Your cards should be related to what you are saying in your vlog. Avoid posting completely random links in the middle of your video because a viewer who clicks on them will get confused. You can post any type of link you want at the very end of your video, though.

4. The end of your video is always a great place to link viewers to another of your videos, whether you use a card or an end screen. If somebody liked your video enough to watch until the end they’ll probably welcome a chance to consume similar content.

Conclusion

Now, that you are aware how to add YouTube end screen to your video, make use of the amazing features of YouTube end screen and cards and let driving in traffic to your site be easy and fruitful.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The traditional annotation’s features are replaced by its successor YouTube Cards and End Screen. The annotations performed poorly on mobile and thus, the new changes are for good. The annotations had become outdated and were completely unbefitting. On the contrary, the YouTube cards and end screen offers great access to both desktop and mobiles with easier and faster implementation. Are you still looking for Annotations? Stop your search and try considering YouTube end screen. In this article, learn how to use Youtube end screen and cards.

• Part1: Why You Need to Add End Screens To Videos
• Part2: How To Use Youtube End Screen
• Part3: How To Use Youtube Cards

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Part 1: Why You Need to Add End Screens and Cards to Videos

There are several reasons that make the YouTube end screen and cards a great tool when added to the videos. The new channel builtin features, donation choices, embedded polls and more are some of the best interactive and powerful features of YouTube end screen that’s when added to the video can drive in users to your channel. It is a strong tool to build viewership of your channel. When you use YouTube end screen at the end of the video, it helps in directing the users to other channels, playlists, and videos and also helps in promoting crowdfunding campaigns, merchandise and website. The YouTube end screen is a part of the video and to have an end screen on your video, it must be around 25seconds long.

Part 2: How To Use Youtube End Screen

Do you wish to add YouTube end screen to your video? Just follow the steps and get going.

• Go to Creator Studio and check the left side to find the Video Manager, click on it.
• Wherever you wish to add the end screen on the video, click on it.
• Click End Screen & Annotations at the top.
• From end screen and annotations, you can add or configure elements.
• Check how the end screen will appear to the visitors.
• Click on blue color add element’s button to find four options available there:

Playlist or Videos- This element allows to play the suggested video on the same tab when the user clicks on it.

Subscribe- This allows the users to quickly subscribe to the channel. You may change the appearance of the icon and how your brand name looks.

Channel- Click on this element to promote other YouTube Channel. You may also customize it with a message.

Link- This element helps in sending the users directly to your website. Although, Google has restricted other link addition in the video. In order to add, you must have an Adsense account and permit monetization.

Part 3: How To Use Youtube Cards

YouTube Cards is more interactive. Users can add images and other linkes. Here are the steps.

• Click on the “Video Manager” tab.
• If you want to add cards, Click “Edit” tab under it. Then click “cards”.
• Choose the cards type you want to make on “Add Card” drop down menu.
• Click “create” button. Select the timeline. In the end, apply.

The types of YouTube cards

• Video or playlist: links to other videos/the complete palylist on YouTube related or non-related to that specific videolinks to further purchase websites or specific product.
• Channel: promote another YouTube channel, one of the most common methods to collaborate with other YouTubers
• Poll: Encourage viewers to participate in a poll (vote)
• Link: links to a website which compliments whatever content is in the video.

4 Tips for Using YouTube Cards

1. You might be used to pointing to the part of your screen where you intend to put an annotation, but when you use YouTube Cards they might switch locations depending on what device a viewer is watching on.

2. Use three or less cards per video. Viewers are more likely to click your cards if there are fewer of them, and more likely to start ignoring them if it seems like they’re always popping up. Also, do not have all three of these cards appear at once and make people choose between them. Stagger them throughout your video.

3. Your cards should be related to what you are saying in your vlog. Avoid posting completely random links in the middle of your video because a viewer who clicks on them will get confused. You can post any type of link you want at the very end of your video, though.

4. The end of your video is always a great place to link viewers to another of your videos, whether you use a card or an end screen. If somebody liked your video enough to watch until the end they’ll probably welcome a chance to consume similar content.

Conclusion

Now, that you are aware how to add YouTube end screen to your video, make use of the amazing features of YouTube end screen and cards and let driving in traffic to your site be easy and fruitful.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The traditional annotation’s features are replaced by its successor YouTube Cards and End Screen. The annotations performed poorly on mobile and thus, the new changes are for good. The annotations had become outdated and were completely unbefitting. On the contrary, the YouTube cards and end screen offers great access to both desktop and mobiles with easier and faster implementation. Are you still looking for Annotations? Stop your search and try considering YouTube end screen. In this article, learn how to use Youtube end screen and cards.

• Part1: Why You Need to Add End Screens To Videos
• Part2: How To Use Youtube End Screen
• Part3: How To Use Youtube Cards

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Part 1: Why You Need to Add End Screens and Cards to Videos

There are several reasons that make the YouTube end screen and cards a great tool when added to the videos. The new channel builtin features, donation choices, embedded polls and more are some of the best interactive and powerful features of YouTube end screen that’s when added to the video can drive in users to your channel. It is a strong tool to build viewership of your channel. When you use YouTube end screen at the end of the video, it helps in directing the users to other channels, playlists, and videos and also helps in promoting crowdfunding campaigns, merchandise and website. The YouTube end screen is a part of the video and to have an end screen on your video, it must be around 25seconds long.

Part 2: How To Use Youtube End Screen

Do you wish to add YouTube end screen to your video? Just follow the steps and get going.

• Go to Creator Studio and check the left side to find the Video Manager, click on it.
• Wherever you wish to add the end screen on the video, click on it.
• Click End Screen & Annotations at the top.
• From end screen and annotations, you can add or configure elements.
• Check how the end screen will appear to the visitors.
• Click on blue color add element’s button to find four options available there:

Playlist or Videos- This element allows to play the suggested video on the same tab when the user clicks on it.

Subscribe- This allows the users to quickly subscribe to the channel. You may change the appearance of the icon and how your brand name looks.

Channel- Click on this element to promote other YouTube Channel. You may also customize it with a message.

Link- This element helps in sending the users directly to your website. Although, Google has restricted other link addition in the video. In order to add, you must have an Adsense account and permit monetization.

Part 3: How To Use Youtube Cards

YouTube Cards is more interactive. Users can add images and other linkes. Here are the steps.

• Click on the “Video Manager” tab.
• If you want to add cards, Click “Edit” tab under it. Then click “cards”.
• Choose the cards type you want to make on “Add Card” drop down menu.
• Click “create” button. Select the timeline. In the end, apply.

The types of YouTube cards

• Video or playlist: links to other videos/the complete palylist on YouTube related or non-related to that specific videolinks to further purchase websites or specific product.
• Channel: promote another YouTube channel, one of the most common methods to collaborate with other YouTubers
• Poll: Encourage viewers to participate in a poll (vote)
• Link: links to a website which compliments whatever content is in the video.

4 Tips for Using YouTube Cards

1. You might be used to pointing to the part of your screen where you intend to put an annotation, but when you use YouTube Cards they might switch locations depending on what device a viewer is watching on.

2. Use three or less cards per video. Viewers are more likely to click your cards if there are fewer of them, and more likely to start ignoring them if it seems like they’re always popping up. Also, do not have all three of these cards appear at once and make people choose between them. Stagger them throughout your video.

3. Your cards should be related to what you are saying in your vlog. Avoid posting completely random links in the middle of your video because a viewer who clicks on them will get confused. You can post any type of link you want at the very end of your video, though.

4. The end of your video is always a great place to link viewers to another of your videos, whether you use a card or an end screen. If somebody liked your video enough to watch until the end they’ll probably welcome a chance to consume similar content.

Conclusion

Now, that you are aware how to add YouTube end screen to your video, make use of the amazing features of YouTube end screen and cards and let driving in traffic to your site be easy and fruitful.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Price Tag of a Million-Viewed YouTube Video

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

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02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

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