Mastering Media Analysis: Evaluating Your Vs. Opponents’ YouTube Content

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

From Raw Feedback: A Critical Review of Top Video Editors for YouTube

YouTube Video Editor Guide and Review

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

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Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

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YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

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Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

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YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

---

Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

---

YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

---

Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

---

YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett