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"2024 Approved Masterful SEO Approaches for Soaring in YouTube Video Popularity"
Masterful SEO Approaches for Soaring in YouTube Video Popularity
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Cut to Perfection: Top Video Editors for YouTubers
The Best Video Editors for YouTube
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.
Part 1: Filmora
Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.
In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.
Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).
Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.
The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.
Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.
Part 2: Video Editing Software Comparisons
Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.
Section 1: PC Video Editors
Here are two of the most popular editing programs for Windows computers:
Windows Movie Maker
Image source: intowindows
PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.
Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.
Vegas Movie Studio
Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.
Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.
The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.
Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.
Section 2: Mac Video Editors
Here are two of the most popular video editors for the Mac OS:
iMovie
iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.
The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.
The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.
Final Cut Pro X
Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.
Final Cut Pro also boasts a huge selection of editing tools.
Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.
Final Cut Pro X costs $300, making it a significant investment.
Section 3: Online Video Editors
WeVideo
WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.
WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.
There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.
If you are going to pay $69 for video editing software, you are much better off using Filmora.
Section 4: The Pro-Choice
Adobe Premiere
Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.
Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).
It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.
Conclusion
Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.
Part 1: Filmora
Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.
In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.
Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).
Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.
The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.
Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.
Part 2: Video Editing Software Comparisons
Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.
Section 1: PC Video Editors
Here are two of the most popular editing programs for Windows computers:
Windows Movie Maker
Image source: intowindows
PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.
Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.
Vegas Movie Studio
Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.
Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.
The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.
Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.
Section 2: Mac Video Editors
Here are two of the most popular video editors for the Mac OS:
iMovie
iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.
The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.
The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.
Final Cut Pro X
Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.
Final Cut Pro also boasts a huge selection of editing tools.
Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.
Final Cut Pro X costs $300, making it a significant investment.
Section 3: Online Video Editors
WeVideo
WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.
WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.
There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.
If you are going to pay $69 for video editing software, you are much better off using Filmora.
Section 4: The Pro-Choice
Adobe Premiere
Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.
Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).
It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.
Conclusion
Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.
Part 1: Filmora
Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.
In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.
Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).
Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.
The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.
Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.
Part 2: Video Editing Software Comparisons
Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.
Section 1: PC Video Editors
Here are two of the most popular editing programs for Windows computers:
Windows Movie Maker
Image source: intowindows
PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.
Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.
Vegas Movie Studio
Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.
Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.
The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.
Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.
Section 2: Mac Video Editors
Here are two of the most popular video editors for the Mac OS:
iMovie
iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.
The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.
The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.
Final Cut Pro X
Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.
Final Cut Pro also boasts a huge selection of editing tools.
Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.
Final Cut Pro X costs $300, making it a significant investment.
Section 3: Online Video Editors
WeVideo
WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.
WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.
There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.
If you are going to pay $69 for video editing software, you are much better off using Filmora.
Section 4: The Pro-Choice
Adobe Premiere
Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.
Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).
It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.
Conclusion
Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.
Part 1: Filmora
Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.
In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.
Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).
Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.
The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.
Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.
Part 2: Video Editing Software Comparisons
Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.
Section 1: PC Video Editors
Here are two of the most popular editing programs for Windows computers:
Windows Movie Maker
Image source: intowindows
PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.
Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.
Vegas Movie Studio
Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.
Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.
The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.
Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.
Section 2: Mac Video Editors
Here are two of the most popular video editors for the Mac OS:
iMovie
iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.
The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.
The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.
Final Cut Pro X
Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.
Final Cut Pro also boasts a huge selection of editing tools.
Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.
Final Cut Pro X costs $300, making it a significant investment.
Section 3: Online Video Editors
WeVideo
WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.
WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.
There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.
If you are going to pay $69 for video editing software, you are much better off using Filmora.
Section 4: The Pro-Choice
Adobe Premiere
Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.
Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).
It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.
Conclusion
Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "2024 Approved Masterful SEO Approaches for Soaring in YouTube Video Popularity"
- Author: Joseph
- Created at : 2024-05-31 13:46:15
- Updated at : 2024-06-01 13:46:15
- Link: https://youtube-stream.techidaily.com/2024-approved-masterful-seo-approaches-for-soaring-in-youtube-video-popularity/
- License: This work is licensed under CC BY-NC-SA 4.0.
