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"2024 Approved Master the Art of YouTube Outros with Pros and Resources"
Master the Art of YouTube Outros with Pros and Resources
YouTube Outro Complete Guide [+Best Makers & Templates]
Richard Bennett
Mar 27, 2024• Proven solutions
The key reason your YouTube videos have a hundred views a year after publication is because they lack good YouTube intro and outro.
How interactive is your YouTube channel? Or, what’s the bounce rate of your YouTube videos? As you answer this, you’ll realize how important YouTube outro is. Very few people know to add outro to YouTube videos is the best YouTube SEO technique.
In this guide, I’ll demystify what YouTube outro is and how to make outro and add it to a YouTube video. If you are not a tech expert, use intro and outro makers highlighted herein to make your videos as interactive pas possible.
To get a sneak preview of what is entailed here; this guide has been subdivided into five parts:
- Part 1: YouTube Outro Prerequisites
- Part 2: Best 8 Intro And Outro Makers For YouTube
- Part 3: How To Make And Add Outro To YouTube Video
- Part 4: How To Add An Outro To A Youtube Video
- Part 5: Frequently Asked Questions about YouTube Outro
Part 1: YouTube Outro Prerequisites
In this part, we will learn what outros for YouTube are, the importance of land that distinguishes them from the intro. Also included are expert tips on how to make YouTube outro that attracts a hundred thousand subscribers in seven days included.
To understand what YouTube outro is and why you should add it to your videos, here is a detailed explanation.
Section 1: What is a Youtube Outro?
YouTube outro aka end screen is the last part of a video with a call to action statement, button or video suggestion to view other YouTube videos. In other words, it’s the last part of a video with calls to action links.
One of the most effective technical methods of optimizing YouTube videos is by adding an outro. This helps attract huge traffic, increase conversion and engage viewers.
Why spend your time adding outro? You can add Outro to YouTube videos to direct viewers to your website, other selected videos, engage viewers for longer and to persuade them to subscribe to the channel. In short, most end screens have four elements incorporated into an outro: Channel, subscribe, Video playlist and a website link.
Section 2: Difference Between Outro and Intro
Most YouTube videos have an intro and an outro. In this case, an intro is a short clip at the beginning of a YouTube video that introduces you to the viewers and your brand.
Even though video creators attach more emphasis on intros, both are both very critical. For your videos to achieve meaningful results, it’s important to view each as distinct from the other. Equally important to know, both intros and outros have different purposes.
| Differences Between YouTube Intro And Outro | |
|---|---|
| Intro | Outro |
| Inserted at the begging of a video | Inserted at the end of a video |
| Used to capture audience attention | Directs the audience to the next step |
| Introduces the topic | Suggests new topics to viewers |
| Attract viewers to the video | Contains a call-action button |
| Showcases a brand, logo, business slogan or a statement mission |
Section 3: YouTube Outro Requirements
Just as their requirements for any video uploaded on YouTube, outros are no exception. For your outro to be interactive, observe the following requirements:
1. Outro Resolution
Outros for YouTube should have an aspect ratio of 16:9 and a resolution of 1920px X 1080px.
2. Outro Element Sizes and Dimensions
End screen templates comprise elements that are in different shapes and sizes. When using a YouTube outro size of 1920px X 1080px, here are the element dimensions to use:
- Subscribe – 294px X 294px
- Channel – 294px X 294px
- Website link - 294px X 294px
- Video playlist – 615px X 345px
3. Outro Length
If you want to make your outro boring, make it long. So, how long should YouTube outro be? For your outros to have a high conversation rate, they should be approximately 10-20 seconds long. However, the length of your video should be the determining factor. A one-hour YouTube video can have a longer outro.
Don’t be challenged by setting the above sizes because nearly all intro and outro makers have already set dimensions for the elements. The major requirements are done for you
Section 4: Best Practices When Making A YouTube Outro
Imagine given 10 seconds to showcase your YouTube channel and direct viewers on the next move without breaking the engagement! Different YouTube outros come in different styles; certainly a show of one’s degree of creativity.
At this point, you should be already be having the best outro maker in mind - Filmora. The below YouTube outro tips should coincide with the features of your selected outro maker.
- Be relevant
The featured elements should be related to the video. Adding irrelevant elements your outro will most likely make the viewer click away.
- Keep to your goals
The big question is; what do you want to achieve from the YouTube end screen? Draw your attention to the subject matter of that particular video, your channel or the product highlighted in the video. Try to align your thoughts with those of the viewer.
Every video creator wishes for the following goals, increasing your channel subscribers, sending traffic to another site, viewing more videos and sharing to social media. Each YouTube outro element should have its own goal.
- Simple, clear and easy to interpret
Your outro will be meaningless if the audience cannot take action due to the complexity of either the language used or the ambiguity of words used. Use colors that pop out the elements making them the center of focus. Make them clear and avoid anything distractive.
- Use similar outro templates
Apart from being a good method of branding your channel, using similar outro on your videos adds credibility. It is, therefore, a good practice to have the consistency of colors, elements, images, and logos.
It’s absolutely important to understand all the prerequisites related to YouTube outros. Make use of the tips and requirements explained above when making and adding YouTube end screens to achieve the best results.
Part 2: Best 8 Intro And Outro Makers For YouTube
If you are wondering how to make the best magnetic intro and converting outro for your YouTube videos, this is your best article for you. Whether it’s the free online intro maker or the YouTube outro maker free no watermark, just select one that suits you most from the below list.
1. Wondershare Filmora
Quick fact – Using Filmora as an outro maker, allows you to select your admired background and outro template.
Do you want to make HD YouTube intros and outros that will grow your channel? I recommend Wondershare Filmora.
This software has the simplest friendly interface that any new and expert video editor would understand easily. This is very important for you; to use the best intro or outro for your YouTube videos, download Filmora video editor to get access to Filmstock. There are plenty of free and editable YouTube intro and outro templates ready for download.
Filmora is an all in one YouTube outro maker: you can download intro and outro templates, edit, add to your YouTube video and publish to your channel. There are innumerable backgrounds, transitions and effects to make an outro that matches the video colors, speed, and theme.
2. Outromaker
Quick fact – Outromaker is highly preferred for adding YouTube end screens with animated backgrounds that are mobile-friendly.
In spite of its pricey plans, Outro Maker continues to be more and more users due to its high genre of outro templates. Among the features included in this app are outro templates, YouTube mobile cards, and YouTube graphics.
To insert a Pokémon Go or animated cartoon background that rhymes with your videos, you have to register an account. Secondly, you must have a registered YouTube channel with videos. Lastly, subscribe to a paid plan.
3. MotionDen
Quick fact – MotionDen is an online into and outro maker. To create YouTube intro and outro without watermark, you have to first pay.
There are plenty of YouTube intro and outro templates for your marketing videos, showdown movies or hard sports videos. Only two pricing plans are available, namely $9.0/Video and $39/ month. Both plans produce HD intros and outros for YouTube and give access to directly publish to YouTube.
To start creating end screens, creating an account is a requirement. MotionDen has rich text editing features and direct typography to edit your logo.
4. Snappa
Quick fact- With Snappa as your YouTube outro maker, only 60 seconds are enough to create a professional high-quality outro.
This is the perfect YouTube outro maker online free with over a 5000+ outro template and million-plus royalty-free HD photos and graphics. Among the features it’s renowned for include, thousands of templates in different sizes, resizable graphics, a huge library of HD intros and outros and seamless integration with uploaded logos and custom fonts.
Most of the YouTube outro requirements like dimensions have been done for you. To access more features, subscribe to either the Pro plan for $10/month or the Team plan for $20/month.
5. Biteable
Quick fact- Biteable is a free online YouTube outro creator. It’s compatible with mobile phones and computers and is highly used by content marketing experts.
The clarity of the interface is enough to prove its simplicity and user-friendliness. The only requirement to use this app is registration. However, the free plan is limited to 10 projects per month, the basic content and 24/7 customer support. Its main limitation is any project under the free plan bears the Biteable watermark.
Biteable Youtube outro template download feature contains 85,000 Shutterstock clips. There are four optional pricing plans. The free plan with limited features, Starter Plan for $29/mo, Pro Plan for $29/mo and Unlimited Plan for $49/mo. You can also subscribe annually.
6. Tube Arsenal
Quick fact – Tube Arsenal is among the best HD intro and outro maker for YouTube. No monthly/annual subscription plans. Each outro template can be customized online.
Despite its high quality and professional templates, Tube Arsenal is suitable for both beginners and experts. Would you like to add the best YouTube outro songs to your videos? Select any intro or outro and on the customizing chart to the left, scroll to the bottom and click “Music”.
Some of the features include unlimited downloads, free downloads, online template customization and curated collection of intros and outros. Each outros’ price is determined by its resolution (720px for $9 and 180px for $11).
7. Animaker
Quick fact – Animaker takes cognizance of human creative ability. You can, therefore, create your own intro from scratch or edit the provided templates.
Animaker is among the world’s most used YouTube intro maker. It’s trusted by over 1000 big brands like Adidas, Google, UNICEF, and Uber. You can start with the free plan if it’s your first time then upgrade to the complex paid plans. The paid plans are Personal for $19/mo, Startup for $35/mo and Business for $59/mo.
There are many features to look out for in Animaker. Some include 50+ backgrounds YouTube intro music, over 175 sound effects, custom font support and pre-designed templates.
8. Video Jaguar
Quick fact – Video Jaguar is a cloud-based software used creating YouTube intros and outros. You can, therefore, use it from any location without downloading it.
This app’s outro maker interface comes equipped with easy to use features like full HD intro and outro templates, licensed music and text editor. There are also plenty of royalty-free photos.
Video Jaguar is majorly designed for marketers who specialize in video ads to grow their brand awareness.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Part 3: How To Make And Add Outro To YouTube Video
How to make a YouTube outro was comprehensively answered by the launch Filmora video editor. Why say Filmora? We all know how the best professional YouTube outros should look like, right? Go to the Filmora products page then click download. Among the features, you’ll find include transitions, backgrounds, effects, rich text editor and free audio and voiceover recorder among others.
Step 1: Start by downloading and installing Filmora on your Windows or Mac by clicking any of the below icons.
Step 2: Once it’s fully installed, double-click on the Filmora icon on your desktop to open a welcome screen for you to start a new project. Adjust the project aspect ratio to 16:9.
Step 3: Click the new project and wait for the software full interface to open. On the Filmora Filmstock page, search and select a YouTube outro template of your choice, download and save to your media.
Before importing the template, click “Sample Colours” to choose a color that rhymes with your video and set it as the background.
Click “Media” on the top menu and import your outro template to the timeline.
Step 4: Use the screen blind mode to edit the YouTube outro elements at the preview window. Also, you can select audio and add it as outro music for YouTube. Click “Title” to select your preferred font editor. Once you are done, export the outro to the media file.
Check this video tutorial. It’s very easy and simple to make a YouTube outro. Free to download the video maker and have a try now!
Part 4: How To Add An Outro To A Youtube Video
To understand the whole end screen process we will continue with the Filmora video editing procedure.
Step 1: Upload your video to the timeline and create a space for the video outro.
Step 2: Import the YouTube outro created earlier and drag it down to the timeline. Now that you have two imports on your timeline, drag the outro to the videos end section.
Step 3: Click “Export” to save or upload the video on YouTube. You now have your video with an end screen.
Part 5: Frequently Asked Questions about YouTube Outro
Best Websites for YouTube Outro Template Download
YouTube Outro templates are helping websites grow their revenue by setting pricing plans. Nevertheless, there are some websites with even better free outro templates for download. Here is a combination of both paid and free websites to download YouTube outros:
Best Websites to Find YouTube Outro Songs
Finding outro songs for YouTube is a bit challenging partly because not many YouTube outro makers have also songs on the website. Video creators also tend to use video audio in their end screens thereby reducing the demand for outro songs.
Despite their low demand, few websites continue to create YouTube outro songs like:
You may also like: 10 Best Sources to Download Free Outro Music [No Copyright] >>
Conclusion
We all wish to create YouTube videos that attract many viewers and eventually subscribers! To grow your YouTube channel, start adding outros to your videos before uploading them to YouTube. YouTube outro engages viewers for longer by clicking the suggested videos or helps grow the channel.
It’s not a surprise to find some of your videos with no outros despite the high number of free intro and outro YouTube makers. Use the above list to make a stunning outro for YouTube.
Was this guide helpful to you? Kindly share your comments or thoughts on the social media platforms on this site.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The key reason your YouTube videos have a hundred views a year after publication is because they lack good YouTube intro and outro.
How interactive is your YouTube channel? Or, what’s the bounce rate of your YouTube videos? As you answer this, you’ll realize how important YouTube outro is. Very few people know to add outro to YouTube videos is the best YouTube SEO technique.
In this guide, I’ll demystify what YouTube outro is and how to make outro and add it to a YouTube video. If you are not a tech expert, use intro and outro makers highlighted herein to make your videos as interactive pas possible.
To get a sneak preview of what is entailed here; this guide has been subdivided into five parts:
- Part 1: YouTube Outro Prerequisites
- Part 2: Best 8 Intro And Outro Makers For YouTube
- Part 3: How To Make And Add Outro To YouTube Video
- Part 4: How To Add An Outro To A Youtube Video
- Part 5: Frequently Asked Questions about YouTube Outro
Part 1: YouTube Outro Prerequisites
In this part, we will learn what outros for YouTube are, the importance of land that distinguishes them from the intro. Also included are expert tips on how to make YouTube outro that attracts a hundred thousand subscribers in seven days included.
To understand what YouTube outro is and why you should add it to your videos, here is a detailed explanation.
Section 1: What is a Youtube Outro?
YouTube outro aka end screen is the last part of a video with a call to action statement, button or video suggestion to view other YouTube videos. In other words, it’s the last part of a video with calls to action links.
One of the most effective technical methods of optimizing YouTube videos is by adding an outro. This helps attract huge traffic, increase conversion and engage viewers.
Why spend your time adding outro? You can add Outro to YouTube videos to direct viewers to your website, other selected videos, engage viewers for longer and to persuade them to subscribe to the channel. In short, most end screens have four elements incorporated into an outro: Channel, subscribe, Video playlist and a website link.
Section 2: Difference Between Outro and Intro
Most YouTube videos have an intro and an outro. In this case, an intro is a short clip at the beginning of a YouTube video that introduces you to the viewers and your brand.
Even though video creators attach more emphasis on intros, both are both very critical. For your videos to achieve meaningful results, it’s important to view each as distinct from the other. Equally important to know, both intros and outros have different purposes.
| Differences Between YouTube Intro And Outro | |
|---|---|
| Intro | Outro |
| Inserted at the begging of a video | Inserted at the end of a video |
| Used to capture audience attention | Directs the audience to the next step |
| Introduces the topic | Suggests new topics to viewers |
| Attract viewers to the video | Contains a call-action button |
| Showcases a brand, logo, business slogan or a statement mission |
Section 3: YouTube Outro Requirements
Just as their requirements for any video uploaded on YouTube, outros are no exception. For your outro to be interactive, observe the following requirements:
1. Outro Resolution
Outros for YouTube should have an aspect ratio of 16:9 and a resolution of 1920px X 1080px.
2. Outro Element Sizes and Dimensions
End screen templates comprise elements that are in different shapes and sizes. When using a YouTube outro size of 1920px X 1080px, here are the element dimensions to use:
- Subscribe – 294px X 294px
- Channel – 294px X 294px
- Website link - 294px X 294px
- Video playlist – 615px X 345px
3. Outro Length
If you want to make your outro boring, make it long. So, how long should YouTube outro be? For your outros to have a high conversation rate, they should be approximately 10-20 seconds long. However, the length of your video should be the determining factor. A one-hour YouTube video can have a longer outro.
Don’t be challenged by setting the above sizes because nearly all intro and outro makers have already set dimensions for the elements. The major requirements are done for you
Section 4: Best Practices When Making A YouTube Outro
Imagine given 10 seconds to showcase your YouTube channel and direct viewers on the next move without breaking the engagement! Different YouTube outros come in different styles; certainly a show of one’s degree of creativity.
At this point, you should be already be having the best outro maker in mind - Filmora. The below YouTube outro tips should coincide with the features of your selected outro maker.
- Be relevant
The featured elements should be related to the video. Adding irrelevant elements your outro will most likely make the viewer click away.
- Keep to your goals
The big question is; what do you want to achieve from the YouTube end screen? Draw your attention to the subject matter of that particular video, your channel or the product highlighted in the video. Try to align your thoughts with those of the viewer.
Every video creator wishes for the following goals, increasing your channel subscribers, sending traffic to another site, viewing more videos and sharing to social media. Each YouTube outro element should have its own goal.
- Simple, clear and easy to interpret
Your outro will be meaningless if the audience cannot take action due to the complexity of either the language used or the ambiguity of words used. Use colors that pop out the elements making them the center of focus. Make them clear and avoid anything distractive.
- Use similar outro templates
Apart from being a good method of branding your channel, using similar outro on your videos adds credibility. It is, therefore, a good practice to have the consistency of colors, elements, images, and logos.
It’s absolutely important to understand all the prerequisites related to YouTube outros. Make use of the tips and requirements explained above when making and adding YouTube end screens to achieve the best results.
Part 2: Best 8 Intro And Outro Makers For YouTube
If you are wondering how to make the best magnetic intro and converting outro for your YouTube videos, this is your best article for you. Whether it’s the free online intro maker or the YouTube outro maker free no watermark, just select one that suits you most from the below list.
1. Wondershare Filmora
Quick fact – Using Filmora as an outro maker, allows you to select your admired background and outro template.
Do you want to make HD YouTube intros and outros that will grow your channel? I recommend Wondershare Filmora.
This software has the simplest friendly interface that any new and expert video editor would understand easily. This is very important for you; to use the best intro or outro for your YouTube videos, download Filmora video editor to get access to Filmstock. There are plenty of free and editable YouTube intro and outro templates ready for download.
Filmora is an all in one YouTube outro maker: you can download intro and outro templates, edit, add to your YouTube video and publish to your channel. There are innumerable backgrounds, transitions and effects to make an outro that matches the video colors, speed, and theme.
2. Outromaker
Quick fact – Outromaker is highly preferred for adding YouTube end screens with animated backgrounds that are mobile-friendly.
In spite of its pricey plans, Outro Maker continues to be more and more users due to its high genre of outro templates. Among the features included in this app are outro templates, YouTube mobile cards, and YouTube graphics.
To insert a Pokémon Go or animated cartoon background that rhymes with your videos, you have to register an account. Secondly, you must have a registered YouTube channel with videos. Lastly, subscribe to a paid plan.
3. MotionDen
Quick fact – MotionDen is an online into and outro maker. To create YouTube intro and outro without watermark, you have to first pay.
There are plenty of YouTube intro and outro templates for your marketing videos, showdown movies or hard sports videos. Only two pricing plans are available, namely $9.0/Video and $39/ month. Both plans produce HD intros and outros for YouTube and give access to directly publish to YouTube.
To start creating end screens, creating an account is a requirement. MotionDen has rich text editing features and direct typography to edit your logo.
4. Snappa
Quick fact- With Snappa as your YouTube outro maker, only 60 seconds are enough to create a professional high-quality outro.
This is the perfect YouTube outro maker online free with over a 5000+ outro template and million-plus royalty-free HD photos and graphics. Among the features it’s renowned for include, thousands of templates in different sizes, resizable graphics, a huge library of HD intros and outros and seamless integration with uploaded logos and custom fonts.
Most of the YouTube outro requirements like dimensions have been done for you. To access more features, subscribe to either the Pro plan for $10/month or the Team plan for $20/month.
5. Biteable
Quick fact- Biteable is a free online YouTube outro creator. It’s compatible with mobile phones and computers and is highly used by content marketing experts.
The clarity of the interface is enough to prove its simplicity and user-friendliness. The only requirement to use this app is registration. However, the free plan is limited to 10 projects per month, the basic content and 24/7 customer support. Its main limitation is any project under the free plan bears the Biteable watermark.
Biteable Youtube outro template download feature contains 85,000 Shutterstock clips. There are four optional pricing plans. The free plan with limited features, Starter Plan for $29/mo, Pro Plan for $29/mo and Unlimited Plan for $49/mo. You can also subscribe annually.
6. Tube Arsenal
Quick fact – Tube Arsenal is among the best HD intro and outro maker for YouTube. No monthly/annual subscription plans. Each outro template can be customized online.
Despite its high quality and professional templates, Tube Arsenal is suitable for both beginners and experts. Would you like to add the best YouTube outro songs to your videos? Select any intro or outro and on the customizing chart to the left, scroll to the bottom and click “Music”.
Some of the features include unlimited downloads, free downloads, online template customization and curated collection of intros and outros. Each outros’ price is determined by its resolution (720px for $9 and 180px for $11).
7. Animaker
Quick fact – Animaker takes cognizance of human creative ability. You can, therefore, create your own intro from scratch or edit the provided templates.
Animaker is among the world’s most used YouTube intro maker. It’s trusted by over 1000 big brands like Adidas, Google, UNICEF, and Uber. You can start with the free plan if it’s your first time then upgrade to the complex paid plans. The paid plans are Personal for $19/mo, Startup for $35/mo and Business for $59/mo.
There are many features to look out for in Animaker. Some include 50+ backgrounds YouTube intro music, over 175 sound effects, custom font support and pre-designed templates.
8. Video Jaguar
Quick fact – Video Jaguar is a cloud-based software used creating YouTube intros and outros. You can, therefore, use it from any location without downloading it.
This app’s outro maker interface comes equipped with easy to use features like full HD intro and outro templates, licensed music and text editor. There are also plenty of royalty-free photos.
Video Jaguar is majorly designed for marketers who specialize in video ads to grow their brand awareness.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Part 3: How To Make And Add Outro To YouTube Video
How to make a YouTube outro was comprehensively answered by the launch Filmora video editor. Why say Filmora? We all know how the best professional YouTube outros should look like, right? Go to the Filmora products page then click download. Among the features, you’ll find include transitions, backgrounds, effects, rich text editor and free audio and voiceover recorder among others.
Step 1: Start by downloading and installing Filmora on your Windows or Mac by clicking any of the below icons.
Step 2: Once it’s fully installed, double-click on the Filmora icon on your desktop to open a welcome screen for you to start a new project. Adjust the project aspect ratio to 16:9.
Step 3: Click the new project and wait for the software full interface to open. On the Filmora Filmstock page, search and select a YouTube outro template of your choice, download and save to your media.
Before importing the template, click “Sample Colours” to choose a color that rhymes with your video and set it as the background.
Click “Media” on the top menu and import your outro template to the timeline.
Step 4: Use the screen blind mode to edit the YouTube outro elements at the preview window. Also, you can select audio and add it as outro music for YouTube. Click “Title” to select your preferred font editor. Once you are done, export the outro to the media file.
Check this video tutorial. It’s very easy and simple to make a YouTube outro. Free to download the video maker and have a try now!
Part 4: How To Add An Outro To A Youtube Video
To understand the whole end screen process we will continue with the Filmora video editing procedure.
Step 1: Upload your video to the timeline and create a space for the video outro.
Step 2: Import the YouTube outro created earlier and drag it down to the timeline. Now that you have two imports on your timeline, drag the outro to the videos end section.
Step 3: Click “Export” to save or upload the video on YouTube. You now have your video with an end screen.
Part 5: Frequently Asked Questions about YouTube Outro
Best Websites for YouTube Outro Template Download
YouTube Outro templates are helping websites grow their revenue by setting pricing plans. Nevertheless, there are some websites with even better free outro templates for download. Here is a combination of both paid and free websites to download YouTube outros:
Best Websites to Find YouTube Outro Songs
Finding outro songs for YouTube is a bit challenging partly because not many YouTube outro makers have also songs on the website. Video creators also tend to use video audio in their end screens thereby reducing the demand for outro songs.
Despite their low demand, few websites continue to create YouTube outro songs like:
You may also like: 10 Best Sources to Download Free Outro Music [No Copyright] >>
Conclusion
We all wish to create YouTube videos that attract many viewers and eventually subscribers! To grow your YouTube channel, start adding outros to your videos before uploading them to YouTube. YouTube outro engages viewers for longer by clicking the suggested videos or helps grow the channel.
It’s not a surprise to find some of your videos with no outros despite the high number of free intro and outro YouTube makers. Use the above list to make a stunning outro for YouTube.
Was this guide helpful to you? Kindly share your comments or thoughts on the social media platforms on this site.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The key reason your YouTube videos have a hundred views a year after publication is because they lack good YouTube intro and outro.
How interactive is your YouTube channel? Or, what’s the bounce rate of your YouTube videos? As you answer this, you’ll realize how important YouTube outro is. Very few people know to add outro to YouTube videos is the best YouTube SEO technique.
In this guide, I’ll demystify what YouTube outro is and how to make outro and add it to a YouTube video. If you are not a tech expert, use intro and outro makers highlighted herein to make your videos as interactive pas possible.
To get a sneak preview of what is entailed here; this guide has been subdivided into five parts:
- Part 1: YouTube Outro Prerequisites
- Part 2: Best 8 Intro And Outro Makers For YouTube
- Part 3: How To Make And Add Outro To YouTube Video
- Part 4: How To Add An Outro To A Youtube Video
- Part 5: Frequently Asked Questions about YouTube Outro
Part 1: YouTube Outro Prerequisites
In this part, we will learn what outros for YouTube are, the importance of land that distinguishes them from the intro. Also included are expert tips on how to make YouTube outro that attracts a hundred thousand subscribers in seven days included.
To understand what YouTube outro is and why you should add it to your videos, here is a detailed explanation.
Section 1: What is a Youtube Outro?
YouTube outro aka end screen is the last part of a video with a call to action statement, button or video suggestion to view other YouTube videos. In other words, it’s the last part of a video with calls to action links.
One of the most effective technical methods of optimizing YouTube videos is by adding an outro. This helps attract huge traffic, increase conversion and engage viewers.
Why spend your time adding outro? You can add Outro to YouTube videos to direct viewers to your website, other selected videos, engage viewers for longer and to persuade them to subscribe to the channel. In short, most end screens have four elements incorporated into an outro: Channel, subscribe, Video playlist and a website link.
Section 2: Difference Between Outro and Intro
Most YouTube videos have an intro and an outro. In this case, an intro is a short clip at the beginning of a YouTube video that introduces you to the viewers and your brand.
Even though video creators attach more emphasis on intros, both are both very critical. For your videos to achieve meaningful results, it’s important to view each as distinct from the other. Equally important to know, both intros and outros have different purposes.
| Differences Between YouTube Intro And Outro | |
|---|---|
| Intro | Outro |
| Inserted at the begging of a video | Inserted at the end of a video |
| Used to capture audience attention | Directs the audience to the next step |
| Introduces the topic | Suggests new topics to viewers |
| Attract viewers to the video | Contains a call-action button |
| Showcases a brand, logo, business slogan or a statement mission |
Section 3: YouTube Outro Requirements
Just as their requirements for any video uploaded on YouTube, outros are no exception. For your outro to be interactive, observe the following requirements:
1. Outro Resolution
Outros for YouTube should have an aspect ratio of 16:9 and a resolution of 1920px X 1080px.
2. Outro Element Sizes and Dimensions
End screen templates comprise elements that are in different shapes and sizes. When using a YouTube outro size of 1920px X 1080px, here are the element dimensions to use:
- Subscribe – 294px X 294px
- Channel – 294px X 294px
- Website link - 294px X 294px
- Video playlist – 615px X 345px
3. Outro Length
If you want to make your outro boring, make it long. So, how long should YouTube outro be? For your outros to have a high conversation rate, they should be approximately 10-20 seconds long. However, the length of your video should be the determining factor. A one-hour YouTube video can have a longer outro.
Don’t be challenged by setting the above sizes because nearly all intro and outro makers have already set dimensions for the elements. The major requirements are done for you
Section 4: Best Practices When Making A YouTube Outro
Imagine given 10 seconds to showcase your YouTube channel and direct viewers on the next move without breaking the engagement! Different YouTube outros come in different styles; certainly a show of one’s degree of creativity.
At this point, you should be already be having the best outro maker in mind - Filmora. The below YouTube outro tips should coincide with the features of your selected outro maker.
- Be relevant
The featured elements should be related to the video. Adding irrelevant elements your outro will most likely make the viewer click away.
- Keep to your goals
The big question is; what do you want to achieve from the YouTube end screen? Draw your attention to the subject matter of that particular video, your channel or the product highlighted in the video. Try to align your thoughts with those of the viewer.
Every video creator wishes for the following goals, increasing your channel subscribers, sending traffic to another site, viewing more videos and sharing to social media. Each YouTube outro element should have its own goal.
- Simple, clear and easy to interpret
Your outro will be meaningless if the audience cannot take action due to the complexity of either the language used or the ambiguity of words used. Use colors that pop out the elements making them the center of focus. Make them clear and avoid anything distractive.
- Use similar outro templates
Apart from being a good method of branding your channel, using similar outro on your videos adds credibility. It is, therefore, a good practice to have the consistency of colors, elements, images, and logos.
It’s absolutely important to understand all the prerequisites related to YouTube outros. Make use of the tips and requirements explained above when making and adding YouTube end screens to achieve the best results.
Part 2: Best 8 Intro And Outro Makers For YouTube
If you are wondering how to make the best magnetic intro and converting outro for your YouTube videos, this is your best article for you. Whether it’s the free online intro maker or the YouTube outro maker free no watermark, just select one that suits you most from the below list.
1. Wondershare Filmora
Quick fact – Using Filmora as an outro maker, allows you to select your admired background and outro template.
Do you want to make HD YouTube intros and outros that will grow your channel? I recommend Wondershare Filmora.
This software has the simplest friendly interface that any new and expert video editor would understand easily. This is very important for you; to use the best intro or outro for your YouTube videos, download Filmora video editor to get access to Filmstock. There are plenty of free and editable YouTube intro and outro templates ready for download.
Filmora is an all in one YouTube outro maker: you can download intro and outro templates, edit, add to your YouTube video and publish to your channel. There are innumerable backgrounds, transitions and effects to make an outro that matches the video colors, speed, and theme.
2. Outromaker
Quick fact – Outromaker is highly preferred for adding YouTube end screens with animated backgrounds that are mobile-friendly.
In spite of its pricey plans, Outro Maker continues to be more and more users due to its high genre of outro templates. Among the features included in this app are outro templates, YouTube mobile cards, and YouTube graphics.
To insert a Pokémon Go or animated cartoon background that rhymes with your videos, you have to register an account. Secondly, you must have a registered YouTube channel with videos. Lastly, subscribe to a paid plan.
3. MotionDen
Quick fact – MotionDen is an online into and outro maker. To create YouTube intro and outro without watermark, you have to first pay.
There are plenty of YouTube intro and outro templates for your marketing videos, showdown movies or hard sports videos. Only two pricing plans are available, namely $9.0/Video and $39/ month. Both plans produce HD intros and outros for YouTube and give access to directly publish to YouTube.
To start creating end screens, creating an account is a requirement. MotionDen has rich text editing features and direct typography to edit your logo.
4. Snappa
Quick fact- With Snappa as your YouTube outro maker, only 60 seconds are enough to create a professional high-quality outro.
This is the perfect YouTube outro maker online free with over a 5000+ outro template and million-plus royalty-free HD photos and graphics. Among the features it’s renowned for include, thousands of templates in different sizes, resizable graphics, a huge library of HD intros and outros and seamless integration with uploaded logos and custom fonts.
Most of the YouTube outro requirements like dimensions have been done for you. To access more features, subscribe to either the Pro plan for $10/month or the Team plan for $20/month.
5. Biteable
Quick fact- Biteable is a free online YouTube outro creator. It’s compatible with mobile phones and computers and is highly used by content marketing experts.
The clarity of the interface is enough to prove its simplicity and user-friendliness. The only requirement to use this app is registration. However, the free plan is limited to 10 projects per month, the basic content and 24/7 customer support. Its main limitation is any project under the free plan bears the Biteable watermark.
Biteable Youtube outro template download feature contains 85,000 Shutterstock clips. There are four optional pricing plans. The free plan with limited features, Starter Plan for $29/mo, Pro Plan for $29/mo and Unlimited Plan for $49/mo. You can also subscribe annually.
6. Tube Arsenal
Quick fact – Tube Arsenal is among the best HD intro and outro maker for YouTube. No monthly/annual subscription plans. Each outro template can be customized online.
Despite its high quality and professional templates, Tube Arsenal is suitable for both beginners and experts. Would you like to add the best YouTube outro songs to your videos? Select any intro or outro and on the customizing chart to the left, scroll to the bottom and click “Music”.
Some of the features include unlimited downloads, free downloads, online template customization and curated collection of intros and outros. Each outros’ price is determined by its resolution (720px for $9 and 180px for $11).
7. Animaker
Quick fact – Animaker takes cognizance of human creative ability. You can, therefore, create your own intro from scratch or edit the provided templates.
Animaker is among the world’s most used YouTube intro maker. It’s trusted by over 1000 big brands like Adidas, Google, UNICEF, and Uber. You can start with the free plan if it’s your first time then upgrade to the complex paid plans. The paid plans are Personal for $19/mo, Startup for $35/mo and Business for $59/mo.
There are many features to look out for in Animaker. Some include 50+ backgrounds YouTube intro music, over 175 sound effects, custom font support and pre-designed templates.
8. Video Jaguar
Quick fact – Video Jaguar is a cloud-based software used creating YouTube intros and outros. You can, therefore, use it from any location without downloading it.
This app’s outro maker interface comes equipped with easy to use features like full HD intro and outro templates, licensed music and text editor. There are also plenty of royalty-free photos.
Video Jaguar is majorly designed for marketers who specialize in video ads to grow their brand awareness.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Part 3: How To Make And Add Outro To YouTube Video
How to make a YouTube outro was comprehensively answered by the launch Filmora video editor. Why say Filmora? We all know how the best professional YouTube outros should look like, right? Go to the Filmora products page then click download. Among the features, you’ll find include transitions, backgrounds, effects, rich text editor and free audio and voiceover recorder among others.
Step 1: Start by downloading and installing Filmora on your Windows or Mac by clicking any of the below icons.
Step 2: Once it’s fully installed, double-click on the Filmora icon on your desktop to open a welcome screen for you to start a new project. Adjust the project aspect ratio to 16:9.
Step 3: Click the new project and wait for the software full interface to open. On the Filmora Filmstock page, search and select a YouTube outro template of your choice, download and save to your media.
Before importing the template, click “Sample Colours” to choose a color that rhymes with your video and set it as the background.
Click “Media” on the top menu and import your outro template to the timeline.
Step 4: Use the screen blind mode to edit the YouTube outro elements at the preview window. Also, you can select audio and add it as outro music for YouTube. Click “Title” to select your preferred font editor. Once you are done, export the outro to the media file.
Check this video tutorial. It’s very easy and simple to make a YouTube outro. Free to download the video maker and have a try now!
Part 4: How To Add An Outro To A Youtube Video
To understand the whole end screen process we will continue with the Filmora video editing procedure.
Step 1: Upload your video to the timeline and create a space for the video outro.
Step 2: Import the YouTube outro created earlier and drag it down to the timeline. Now that you have two imports on your timeline, drag the outro to the videos end section.
Step 3: Click “Export” to save or upload the video on YouTube. You now have your video with an end screen.
Part 5: Frequently Asked Questions about YouTube Outro
Best Websites for YouTube Outro Template Download
YouTube Outro templates are helping websites grow their revenue by setting pricing plans. Nevertheless, there are some websites with even better free outro templates for download. Here is a combination of both paid and free websites to download YouTube outros:
Best Websites to Find YouTube Outro Songs
Finding outro songs for YouTube is a bit challenging partly because not many YouTube outro makers have also songs on the website. Video creators also tend to use video audio in their end screens thereby reducing the demand for outro songs.
Despite their low demand, few websites continue to create YouTube outro songs like:
You may also like: 10 Best Sources to Download Free Outro Music [No Copyright] >>
Conclusion
We all wish to create YouTube videos that attract many viewers and eventually subscribers! To grow your YouTube channel, start adding outros to your videos before uploading them to YouTube. YouTube outro engages viewers for longer by clicking the suggested videos or helps grow the channel.
It’s not a surprise to find some of your videos with no outros despite the high number of free intro and outro YouTube makers. Use the above list to make a stunning outro for YouTube.
Was this guide helpful to you? Kindly share your comments or thoughts on the social media platforms on this site.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The key reason your YouTube videos have a hundred views a year after publication is because they lack good YouTube intro and outro.
How interactive is your YouTube channel? Or, what’s the bounce rate of your YouTube videos? As you answer this, you’ll realize how important YouTube outro is. Very few people know to add outro to YouTube videos is the best YouTube SEO technique.
In this guide, I’ll demystify what YouTube outro is and how to make outro and add it to a YouTube video. If you are not a tech expert, use intro and outro makers highlighted herein to make your videos as interactive pas possible.
To get a sneak preview of what is entailed here; this guide has been subdivided into five parts:
- Part 1: YouTube Outro Prerequisites
- Part 2: Best 8 Intro And Outro Makers For YouTube
- Part 3: How To Make And Add Outro To YouTube Video
- Part 4: How To Add An Outro To A Youtube Video
- Part 5: Frequently Asked Questions about YouTube Outro
Part 1: YouTube Outro Prerequisites
In this part, we will learn what outros for YouTube are, the importance of land that distinguishes them from the intro. Also included are expert tips on how to make YouTube outro that attracts a hundred thousand subscribers in seven days included.
To understand what YouTube outro is and why you should add it to your videos, here is a detailed explanation.
Section 1: What is a Youtube Outro?
YouTube outro aka end screen is the last part of a video with a call to action statement, button or video suggestion to view other YouTube videos. In other words, it’s the last part of a video with calls to action links.
One of the most effective technical methods of optimizing YouTube videos is by adding an outro. This helps attract huge traffic, increase conversion and engage viewers.
Why spend your time adding outro? You can add Outro to YouTube videos to direct viewers to your website, other selected videos, engage viewers for longer and to persuade them to subscribe to the channel. In short, most end screens have four elements incorporated into an outro: Channel, subscribe, Video playlist and a website link.
Section 2: Difference Between Outro and Intro
Most YouTube videos have an intro and an outro. In this case, an intro is a short clip at the beginning of a YouTube video that introduces you to the viewers and your brand.
Even though video creators attach more emphasis on intros, both are both very critical. For your videos to achieve meaningful results, it’s important to view each as distinct from the other. Equally important to know, both intros and outros have different purposes.
| Differences Between YouTube Intro And Outro | |
|---|---|
| Intro | Outro |
| Inserted at the begging of a video | Inserted at the end of a video |
| Used to capture audience attention | Directs the audience to the next step |
| Introduces the topic | Suggests new topics to viewers |
| Attract viewers to the video | Contains a call-action button |
| Showcases a brand, logo, business slogan or a statement mission |
Section 3: YouTube Outro Requirements
Just as their requirements for any video uploaded on YouTube, outros are no exception. For your outro to be interactive, observe the following requirements:
1. Outro Resolution
Outros for YouTube should have an aspect ratio of 16:9 and a resolution of 1920px X 1080px.
2. Outro Element Sizes and Dimensions
End screen templates comprise elements that are in different shapes and sizes. When using a YouTube outro size of 1920px X 1080px, here are the element dimensions to use:
- Subscribe – 294px X 294px
- Channel – 294px X 294px
- Website link - 294px X 294px
- Video playlist – 615px X 345px
3. Outro Length
If you want to make your outro boring, make it long. So, how long should YouTube outro be? For your outros to have a high conversation rate, they should be approximately 10-20 seconds long. However, the length of your video should be the determining factor. A one-hour YouTube video can have a longer outro.
Don’t be challenged by setting the above sizes because nearly all intro and outro makers have already set dimensions for the elements. The major requirements are done for you
Section 4: Best Practices When Making A YouTube Outro
Imagine given 10 seconds to showcase your YouTube channel and direct viewers on the next move without breaking the engagement! Different YouTube outros come in different styles; certainly a show of one’s degree of creativity.
At this point, you should be already be having the best outro maker in mind - Filmora. The below YouTube outro tips should coincide with the features of your selected outro maker.
- Be relevant
The featured elements should be related to the video. Adding irrelevant elements your outro will most likely make the viewer click away.
- Keep to your goals
The big question is; what do you want to achieve from the YouTube end screen? Draw your attention to the subject matter of that particular video, your channel or the product highlighted in the video. Try to align your thoughts with those of the viewer.
Every video creator wishes for the following goals, increasing your channel subscribers, sending traffic to another site, viewing more videos and sharing to social media. Each YouTube outro element should have its own goal.
- Simple, clear and easy to interpret
Your outro will be meaningless if the audience cannot take action due to the complexity of either the language used or the ambiguity of words used. Use colors that pop out the elements making them the center of focus. Make them clear and avoid anything distractive.
- Use similar outro templates
Apart from being a good method of branding your channel, using similar outro on your videos adds credibility. It is, therefore, a good practice to have the consistency of colors, elements, images, and logos.
It’s absolutely important to understand all the prerequisites related to YouTube outros. Make use of the tips and requirements explained above when making and adding YouTube end screens to achieve the best results.
Part 2: Best 8 Intro And Outro Makers For YouTube
If you are wondering how to make the best magnetic intro and converting outro for your YouTube videos, this is your best article for you. Whether it’s the free online intro maker or the YouTube outro maker free no watermark, just select one that suits you most from the below list.
1. Wondershare Filmora
Quick fact – Using Filmora as an outro maker, allows you to select your admired background and outro template.
Do you want to make HD YouTube intros and outros that will grow your channel? I recommend Wondershare Filmora.
This software has the simplest friendly interface that any new and expert video editor would understand easily. This is very important for you; to use the best intro or outro for your YouTube videos, download Filmora video editor to get access to Filmstock. There are plenty of free and editable YouTube intro and outro templates ready for download.
Filmora is an all in one YouTube outro maker: you can download intro and outro templates, edit, add to your YouTube video and publish to your channel. There are innumerable backgrounds, transitions and effects to make an outro that matches the video colors, speed, and theme.
2. Outromaker
Quick fact – Outromaker is highly preferred for adding YouTube end screens with animated backgrounds that are mobile-friendly.
In spite of its pricey plans, Outro Maker continues to be more and more users due to its high genre of outro templates. Among the features included in this app are outro templates, YouTube mobile cards, and YouTube graphics.
To insert a Pokémon Go or animated cartoon background that rhymes with your videos, you have to register an account. Secondly, you must have a registered YouTube channel with videos. Lastly, subscribe to a paid plan.
3. MotionDen
Quick fact – MotionDen is an online into and outro maker. To create YouTube intro and outro without watermark, you have to first pay.
There are plenty of YouTube intro and outro templates for your marketing videos, showdown movies or hard sports videos. Only two pricing plans are available, namely $9.0/Video and $39/ month. Both plans produce HD intros and outros for YouTube and give access to directly publish to YouTube.
To start creating end screens, creating an account is a requirement. MotionDen has rich text editing features and direct typography to edit your logo.
4. Snappa
Quick fact- With Snappa as your YouTube outro maker, only 60 seconds are enough to create a professional high-quality outro.
This is the perfect YouTube outro maker online free with over a 5000+ outro template and million-plus royalty-free HD photos and graphics. Among the features it’s renowned for include, thousands of templates in different sizes, resizable graphics, a huge library of HD intros and outros and seamless integration with uploaded logos and custom fonts.
Most of the YouTube outro requirements like dimensions have been done for you. To access more features, subscribe to either the Pro plan for $10/month or the Team plan for $20/month.
5. Biteable
Quick fact- Biteable is a free online YouTube outro creator. It’s compatible with mobile phones and computers and is highly used by content marketing experts.
The clarity of the interface is enough to prove its simplicity and user-friendliness. The only requirement to use this app is registration. However, the free plan is limited to 10 projects per month, the basic content and 24/7 customer support. Its main limitation is any project under the free plan bears the Biteable watermark.
Biteable Youtube outro template download feature contains 85,000 Shutterstock clips. There are four optional pricing plans. The free plan with limited features, Starter Plan for $29/mo, Pro Plan for $29/mo and Unlimited Plan for $49/mo. You can also subscribe annually.
6. Tube Arsenal
Quick fact – Tube Arsenal is among the best HD intro and outro maker for YouTube. No monthly/annual subscription plans. Each outro template can be customized online.
Despite its high quality and professional templates, Tube Arsenal is suitable for both beginners and experts. Would you like to add the best YouTube outro songs to your videos? Select any intro or outro and on the customizing chart to the left, scroll to the bottom and click “Music”.
Some of the features include unlimited downloads, free downloads, online template customization and curated collection of intros and outros. Each outros’ price is determined by its resolution (720px for $9 and 180px for $11).
7. Animaker
Quick fact – Animaker takes cognizance of human creative ability. You can, therefore, create your own intro from scratch or edit the provided templates.
Animaker is among the world’s most used YouTube intro maker. It’s trusted by over 1000 big brands like Adidas, Google, UNICEF, and Uber. You can start with the free plan if it’s your first time then upgrade to the complex paid plans. The paid plans are Personal for $19/mo, Startup for $35/mo and Business for $59/mo.
There are many features to look out for in Animaker. Some include 50+ backgrounds YouTube intro music, over 175 sound effects, custom font support and pre-designed templates.
8. Video Jaguar
Quick fact – Video Jaguar is a cloud-based software used creating YouTube intros and outros. You can, therefore, use it from any location without downloading it.
This app’s outro maker interface comes equipped with easy to use features like full HD intro and outro templates, licensed music and text editor. There are also plenty of royalty-free photos.
Video Jaguar is majorly designed for marketers who specialize in video ads to grow their brand awareness.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Part 3: How To Make And Add Outro To YouTube Video
How to make a YouTube outro was comprehensively answered by the launch Filmora video editor. Why say Filmora? We all know how the best professional YouTube outros should look like, right? Go to the Filmora products page then click download. Among the features, you’ll find include transitions, backgrounds, effects, rich text editor and free audio and voiceover recorder among others.
Step 1: Start by downloading and installing Filmora on your Windows or Mac by clicking any of the below icons.
Step 2: Once it’s fully installed, double-click on the Filmora icon on your desktop to open a welcome screen for you to start a new project. Adjust the project aspect ratio to 16:9.
Step 3: Click the new project and wait for the software full interface to open. On the Filmora Filmstock page, search and select a YouTube outro template of your choice, download and save to your media.
Before importing the template, click “Sample Colours” to choose a color that rhymes with your video and set it as the background.
Click “Media” on the top menu and import your outro template to the timeline.
Step 4: Use the screen blind mode to edit the YouTube outro elements at the preview window. Also, you can select audio and add it as outro music for YouTube. Click “Title” to select your preferred font editor. Once you are done, export the outro to the media file.
Check this video tutorial. It’s very easy and simple to make a YouTube outro. Free to download the video maker and have a try now!
Part 4: How To Add An Outro To A Youtube Video
To understand the whole end screen process we will continue with the Filmora video editing procedure.
Step 1: Upload your video to the timeline and create a space for the video outro.
Step 2: Import the YouTube outro created earlier and drag it down to the timeline. Now that you have two imports on your timeline, drag the outro to the videos end section.
Step 3: Click “Export” to save or upload the video on YouTube. You now have your video with an end screen.
Part 5: Frequently Asked Questions about YouTube Outro
Best Websites for YouTube Outro Template Download
YouTube Outro templates are helping websites grow their revenue by setting pricing plans. Nevertheless, there are some websites with even better free outro templates for download. Here is a combination of both paid and free websites to download YouTube outros:
Best Websites to Find YouTube Outro Songs
Finding outro songs for YouTube is a bit challenging partly because not many YouTube outro makers have also songs on the website. Video creators also tend to use video audio in their end screens thereby reducing the demand for outro songs.
Despite their low demand, few websites continue to create YouTube outro songs like:
You may also like: 10 Best Sources to Download Free Outro Music [No Copyright] >>
Conclusion
We all wish to create YouTube videos that attract many viewers and eventually subscribers! To grow your YouTube channel, start adding outros to your videos before uploading them to YouTube. YouTube outro engages viewers for longer by clicking the suggested videos or helps grow the channel.
It’s not a surprise to find some of your videos with no outros despite the high number of free intro and outro YouTube makers. Use the above list to make a stunning outro for YouTube.
Was this guide helpful to you? Kindly share your comments or thoughts on the social media platforms on this site.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Expand Your Online Realm: Harnessing YouTube Insights Powerfully
How to Use YouTube Analytics to Grow Your Channel?
Richard Bennett
Oct 26, 2023• Proven solutions
As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.
YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.
In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.
YouTube Analytics:
- Overview
- Realtime
- Revenue
- Ad Rates
- Watch Time
- Audience Retention
- Demographics
- Playback Locations
- Traffic Sources
- Devices
- Translations
- Subscribers
- Likes and Dislikes
- Videos in Playlists
- Comments
- Sharing
- Annotations
- Cards
- End Screens
When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.
But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:
- What information it is displaying
- What issues it addresses
- What you can do to improve the results
1. Overview
Use Overview Report for Quick Analysis
The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.
The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.
Personalize Your Overview
By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.
If you only want to focus on the performance of your channel on a specific region, you can customize that as well:
Note: You will be able to change the time frame and region for all the data within YouTube Analytics.
See Your Top Performing Videos In Overview
The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.
Get Insights On Your Audience In Overview
In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:
How to Use the Overview Dashboard
The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.
If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.
2. Realtime
See The Performance of Your Channel
The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.
See Performance of Your 25 Most Recently Published Videos
In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.
If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.
See How and Where Your Videos Are Being Viewed At the Moment
If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.
- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.
- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.
- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.
If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.
How to Use the Realtime Dashboard
If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.
Getting early insights on a recently published video may help you adjust your promotion strategy as needed.
For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.
3. Revenue
See How Much Money Your Channel Has Made
Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.
There are 3 ways to change the timeline:
- Dropdown menu
- Calendar
- Slide Bar
You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.
Identify Your Highest Earning Videos
In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:
- Was the content great?
- Was it the perfect length?
- Was it a well-structured video?
- Was the video’s pacing fast?
Once you’ve done a full evaluation, see if you can apply it to your other videos.
Which Country Is Earning You the Most Money
Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.
Compare Estimated Revenue Earning to Other Metrics
Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?
How to Use the Revenue Dashboard
Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.
As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.
This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.
4. Ad Rates
Understanding the Ad Rates Report
YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.
Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.
Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.
CPM: This is the estimated amount you will earn for 1,000 ad impressions.
See Which Monetized Videos Are Earning Your Ad Revenue
Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.
This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.
See How Each Ad Type Is Performing Within Individual Video
Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)
You can see these details from the channel level or from an individual video level.
How to Use Ad Rates Report
Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.
But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.
5. Watch Time
See The Aggregated Time Your Viewers Spent Watching Your Videos
YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.
In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.
YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.
YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.
Compare Performance of Videos in the Graph
Put your videos side by side to compare the performance over the course of a time period.
How to Use Watch Time Report
If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.
Some strategies include:
- Add videos to optimized playlists
- Improving titles and thumbnails
- Increase YouTube subscribers
- Add annotations to your videos
- Add end cards to your videos
6. Audience Retention
See How Long Your Viewers Spend Watching Your Videos
Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.
In Audience Retention, there are two main categories you can see.
- Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
- Average Percentage Viewed shows how much the average person watched from your videos.
In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.
While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).
See Audience Retention of Individual Videos
Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.
Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.
If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.
How to Use Audience Retention
Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.
However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.
In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.
Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.
7. Demographics
Understand the Average Age and Gender of Your Audience
The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.
See Most Popular Videos Viewed By A Specific Demographic
Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.
You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.
Data Split by Age:
Data Split by Gender:
See Geographic Distribution of Different Demographics
Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.
Additionally, you can click into specific videos on your channel and see how it is performing in different regions.
How to Use Demographics Report
Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?
If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.
8. Playback Locations
Find Out Where People Are Watching Your Videos
There are a number of ways people can watch your YouTube video:
- YouTube Watch Page
- YouTube Channel Page
- Embedded Video Player (Website or App)
- Other
If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.
Which External Source Are Your Videos Being Watched
By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.
How to Use Playback Locations Report
Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.
You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.
9. Traffic Sources
Find Out How People Are Discovering Your Videos
In the Traffic Sources report, you can see what is the most popular way your video is being discovered.
This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.
See Which Videos Are Suggesting Yours To Viewers
If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.
See What People Search For To Discover Your Video
By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?
Knowing this, you can improve your keyword research.
How to Use Traffic Sources Report
Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.
If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.
10. Devices
Know What Devices Your Viewers Are Watching From
The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.
For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.
You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.
11. Translations
See If You Need to Include Multi-Languages or Translation to Your Videos
The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.
If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.
For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.
12. Subscribers
Find Out Where People Clicked Subscribe
In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.
If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.
Find Out Which YouTube Keywords Are Leading to Subscriptions
Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.
See Which Date You Got The Most Subscribers
Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?
How to Use the Subscriber Report
Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.
If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.
13. Likes and Dislikes
See the Likes and Dislikes of Individual Videos
In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.
Compare Likes and Dislikes with Other Metrics
See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?
Getting more of these data will help you plan new tactics to increase engagements.
See Which Date You Got the Most Likes and Dislikes
Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?
Compare Subscriber vs Non-Subscriber Likes and Dislikes
Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.
How to Use the Likes and Dislikes Report
As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.
14. Videos in Playlists
Find Out How Many Videos Are In Playlists
When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.
Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.
See Which Video Is In The Most Playlists
By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.
See If There Is a Correlation Between Videos in Playlists and Watch Time
Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.
How to Use Videos in Playlist
The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.
15. Comments
See How Many People Have Commented On Channel Or Specific Videos
Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.
Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience
Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.
How to Use Comments Report
If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.
However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.
16. Sharing
See How Many Times Your Videos Have Been Shared
This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.
See Which Sharing Service Is Most Popular For Your Channel
Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.
See How Frequently a Video is Getting Shared
Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?
Compare Sharing to Views
By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.
How to Use Sharing Report
Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.
If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.
17. Annotations
Find Out How Many Annotations Were Click Within a Period
When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.
This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.
Compare Performance of Different Annotations
This report allows you to see which type of annotations are performing the best for your audience.
See Annotation Performance of a Specific Video
Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.
How to Use Annotations
By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.
18. Cards
See Which Card Teasers and Cards Are Getting Clicked
Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.
Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.
Find Correlation Between On-Screen Content and Click-worthy Link
See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.
How to Use Cards Report
This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.
19. End Screens
See How Often The End Screen Is Shown And Clicked
By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.
Then it’s good to see what percentage of them actually click to engage with your channel and content more.
See Performance of Each End Screen Elements
In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.
See Which End Screen Element Is Most Popular Within The Same Video
Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.
See Which Videos YouTube Chooses As Best For Viewers
In this report, you can also see the performance of different End Screen Element Types.
One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.
By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?
How to Use The End Screens Report
The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.
Conclusion
Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.
Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.
Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
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Richard Bennett
Oct 26, 2023• Proven solutions
As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.
YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.
In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.
YouTube Analytics:
- Overview
- Realtime
- Revenue
- Ad Rates
- Watch Time
- Audience Retention
- Demographics
- Playback Locations
- Traffic Sources
- Devices
- Translations
- Subscribers
- Likes and Dislikes
- Videos in Playlists
- Comments
- Sharing
- Annotations
- Cards
- End Screens
When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.
But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:
- What information it is displaying
- What issues it addresses
- What you can do to improve the results
1. Overview
Use Overview Report for Quick Analysis
The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.
The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.
Personalize Your Overview
By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.
If you only want to focus on the performance of your channel on a specific region, you can customize that as well:
Note: You will be able to change the time frame and region for all the data within YouTube Analytics.
See Your Top Performing Videos In Overview
The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.
Get Insights On Your Audience In Overview
In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:
How to Use the Overview Dashboard
The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.
If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.
2. Realtime
See The Performance of Your Channel
The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.
See Performance of Your 25 Most Recently Published Videos
In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.
If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.
See How and Where Your Videos Are Being Viewed At the Moment
If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.
- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.
- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.
- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.
If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.
How to Use the Realtime Dashboard
If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.
Getting early insights on a recently published video may help you adjust your promotion strategy as needed.
For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.
3. Revenue
See How Much Money Your Channel Has Made
Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.
There are 3 ways to change the timeline:
- Dropdown menu
- Calendar
- Slide Bar
You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.
Identify Your Highest Earning Videos
In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:
- Was the content great?
- Was it the perfect length?
- Was it a well-structured video?
- Was the video’s pacing fast?
Once you’ve done a full evaluation, see if you can apply it to your other videos.
Which Country Is Earning You the Most Money
Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.
Compare Estimated Revenue Earning to Other Metrics
Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?
How to Use the Revenue Dashboard
Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.
As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.
This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.
4. Ad Rates
Understanding the Ad Rates Report
YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.
Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.
Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.
CPM: This is the estimated amount you will earn for 1,000 ad impressions.
See Which Monetized Videos Are Earning Your Ad Revenue
Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.
This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.
See How Each Ad Type Is Performing Within Individual Video
Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)
You can see these details from the channel level or from an individual video level.
How to Use Ad Rates Report
Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.
But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.
5. Watch Time
See The Aggregated Time Your Viewers Spent Watching Your Videos
YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.
In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.
YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.
YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.
Compare Performance of Videos in the Graph
Put your videos side by side to compare the performance over the course of a time period.
How to Use Watch Time Report
If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.
Some strategies include:
- Add videos to optimized playlists
- Improving titles and thumbnails
- Increase YouTube subscribers
- Add annotations to your videos
- Add end cards to your videos
6. Audience Retention
See How Long Your Viewers Spend Watching Your Videos
Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.
In Audience Retention, there are two main categories you can see.
- Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
- Average Percentage Viewed shows how much the average person watched from your videos.
In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.
While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).
See Audience Retention of Individual Videos
Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.
Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.
If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.
How to Use Audience Retention
Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.
However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.
In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.
Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.
7. Demographics
Understand the Average Age and Gender of Your Audience
The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.
See Most Popular Videos Viewed By A Specific Demographic
Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.
You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.
Data Split by Age:
Data Split by Gender:
See Geographic Distribution of Different Demographics
Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.
Additionally, you can click into specific videos on your channel and see how it is performing in different regions.
How to Use Demographics Report
Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?
If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.
8. Playback Locations
Find Out Where People Are Watching Your Videos
There are a number of ways people can watch your YouTube video:
- YouTube Watch Page
- YouTube Channel Page
- Embedded Video Player (Website or App)
- Other
If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.
Which External Source Are Your Videos Being Watched
By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.
How to Use Playback Locations Report
Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.
You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.
9. Traffic Sources
Find Out How People Are Discovering Your Videos
In the Traffic Sources report, you can see what is the most popular way your video is being discovered.
This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.
See Which Videos Are Suggesting Yours To Viewers
If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.
See What People Search For To Discover Your Video
By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?
Knowing this, you can improve your keyword research.
How to Use Traffic Sources Report
Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.
If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.
10. Devices
Know What Devices Your Viewers Are Watching From
The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.
For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.
You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.
11. Translations
See If You Need to Include Multi-Languages or Translation to Your Videos
The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.
If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.
For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.
12. Subscribers
Find Out Where People Clicked Subscribe
In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.
If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.
Find Out Which YouTube Keywords Are Leading to Subscriptions
Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.
See Which Date You Got The Most Subscribers
Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?
How to Use the Subscriber Report
Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.
If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.
13. Likes and Dislikes
See the Likes and Dislikes of Individual Videos
In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.
Compare Likes and Dislikes with Other Metrics
See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?
Getting more of these data will help you plan new tactics to increase engagements.
See Which Date You Got the Most Likes and Dislikes
Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?
Compare Subscriber vs Non-Subscriber Likes and Dislikes
Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.
How to Use the Likes and Dislikes Report
As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.
14. Videos in Playlists
Find Out How Many Videos Are In Playlists
When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.
Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.
See Which Video Is In The Most Playlists
By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.
See If There Is a Correlation Between Videos in Playlists and Watch Time
Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.
How to Use Videos in Playlist
The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.
15. Comments
See How Many People Have Commented On Channel Or Specific Videos
Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.
Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience
Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.
How to Use Comments Report
If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.
However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.
16. Sharing
See How Many Times Your Videos Have Been Shared
This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.
See Which Sharing Service Is Most Popular For Your Channel
Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.
See How Frequently a Video is Getting Shared
Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?
Compare Sharing to Views
By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.
How to Use Sharing Report
Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.
If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.
17. Annotations
Find Out How Many Annotations Were Click Within a Period
When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.
This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.
Compare Performance of Different Annotations
This report allows you to see which type of annotations are performing the best for your audience.
See Annotation Performance of a Specific Video
Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.
How to Use Annotations
By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.
18. Cards
See Which Card Teasers and Cards Are Getting Clicked
Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.
Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.
Find Correlation Between On-Screen Content and Click-worthy Link
See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.
How to Use Cards Report
This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.
19. End Screens
See How Often The End Screen Is Shown And Clicked
By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.
Then it’s good to see what percentage of them actually click to engage with your channel and content more.
See Performance of Each End Screen Elements
In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.
See Which End Screen Element Is Most Popular Within The Same Video
Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.
See Which Videos YouTube Chooses As Best For Viewers
In this report, you can also see the performance of different End Screen Element Types.
One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.
By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?
How to Use The End Screens Report
The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.
Conclusion
Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.
Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.
Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
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Richard Bennett
Oct 26, 2023• Proven solutions
As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.
YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.
In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.
YouTube Analytics:
- Overview
- Realtime
- Revenue
- Ad Rates
- Watch Time
- Audience Retention
- Demographics
- Playback Locations
- Traffic Sources
- Devices
- Translations
- Subscribers
- Likes and Dislikes
- Videos in Playlists
- Comments
- Sharing
- Annotations
- Cards
- End Screens
When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.
But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:
- What information it is displaying
- What issues it addresses
- What you can do to improve the results
1. Overview
Use Overview Report for Quick Analysis
The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.
The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.
Personalize Your Overview
By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.
If you only want to focus on the performance of your channel on a specific region, you can customize that as well:
Note: You will be able to change the time frame and region for all the data within YouTube Analytics.
See Your Top Performing Videos In Overview
The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.
Get Insights On Your Audience In Overview
In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:
How to Use the Overview Dashboard
The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.
If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.
2. Realtime
See The Performance of Your Channel
The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.
See Performance of Your 25 Most Recently Published Videos
In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.
If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.
See How and Where Your Videos Are Being Viewed At the Moment
If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.
- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.
- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.
- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.
If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.
How to Use the Realtime Dashboard
If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.
Getting early insights on a recently published video may help you adjust your promotion strategy as needed.
For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.
3. Revenue
See How Much Money Your Channel Has Made
Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.
There are 3 ways to change the timeline:
- Dropdown menu
- Calendar
- Slide Bar
You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.
Identify Your Highest Earning Videos
In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:
- Was the content great?
- Was it the perfect length?
- Was it a well-structured video?
- Was the video’s pacing fast?
Once you’ve done a full evaluation, see if you can apply it to your other videos.
Which Country Is Earning You the Most Money
Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.
Compare Estimated Revenue Earning to Other Metrics
Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?
How to Use the Revenue Dashboard
Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.
As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.
This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.
4. Ad Rates
Understanding the Ad Rates Report
YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.
Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.
Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.
CPM: This is the estimated amount you will earn for 1,000 ad impressions.
See Which Monetized Videos Are Earning Your Ad Revenue
Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.
This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.
See How Each Ad Type Is Performing Within Individual Video
Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)
You can see these details from the channel level or from an individual video level.
How to Use Ad Rates Report
Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.
But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.
5. Watch Time
See The Aggregated Time Your Viewers Spent Watching Your Videos
YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.
In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.
YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.
YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.
Compare Performance of Videos in the Graph
Put your videos side by side to compare the performance over the course of a time period.
How to Use Watch Time Report
If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.
Some strategies include:
- Add videos to optimized playlists
- Improving titles and thumbnails
- Increase YouTube subscribers
- Add annotations to your videos
- Add end cards to your videos
6. Audience Retention
See How Long Your Viewers Spend Watching Your Videos
Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.
In Audience Retention, there are two main categories you can see.
- Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
- Average Percentage Viewed shows how much the average person watched from your videos.
In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.
While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).
See Audience Retention of Individual Videos
Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.
Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.
If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.
How to Use Audience Retention
Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.
However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.
In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.
Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.
7. Demographics
Understand the Average Age and Gender of Your Audience
The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.
See Most Popular Videos Viewed By A Specific Demographic
Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.
You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.
Data Split by Age:
Data Split by Gender:
See Geographic Distribution of Different Demographics
Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.
Additionally, you can click into specific videos on your channel and see how it is performing in different regions.
How to Use Demographics Report
Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?
If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.
8. Playback Locations
Find Out Where People Are Watching Your Videos
There are a number of ways people can watch your YouTube video:
- YouTube Watch Page
- YouTube Channel Page
- Embedded Video Player (Website or App)
- Other
If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.
Which External Source Are Your Videos Being Watched
By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.
How to Use Playback Locations Report
Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.
You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.
9. Traffic Sources
Find Out How People Are Discovering Your Videos
In the Traffic Sources report, you can see what is the most popular way your video is being discovered.
This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.
See Which Videos Are Suggesting Yours To Viewers
If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.
See What People Search For To Discover Your Video
By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?
Knowing this, you can improve your keyword research.
How to Use Traffic Sources Report
Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.
If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.
10. Devices
Know What Devices Your Viewers Are Watching From
The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.
For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.
You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.
11. Translations
See If You Need to Include Multi-Languages or Translation to Your Videos
The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.
If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.
For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.
12. Subscribers
Find Out Where People Clicked Subscribe
In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.
If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.
Find Out Which YouTube Keywords Are Leading to Subscriptions
Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.
See Which Date You Got The Most Subscribers
Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?
How to Use the Subscriber Report
Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.
If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.
13. Likes and Dislikes
See the Likes and Dislikes of Individual Videos
In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.
Compare Likes and Dislikes with Other Metrics
See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?
Getting more of these data will help you plan new tactics to increase engagements.
See Which Date You Got the Most Likes and Dislikes
Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?
Compare Subscriber vs Non-Subscriber Likes and Dislikes
Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.
How to Use the Likes and Dislikes Report
As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.
14. Videos in Playlists
Find Out How Many Videos Are In Playlists
When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.
Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.
See Which Video Is In The Most Playlists
By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.
See If There Is a Correlation Between Videos in Playlists and Watch Time
Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.
How to Use Videos in Playlist
The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.
15. Comments
See How Many People Have Commented On Channel Or Specific Videos
Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.
Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience
Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.
How to Use Comments Report
If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.
However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.
16. Sharing
See How Many Times Your Videos Have Been Shared
This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.
See Which Sharing Service Is Most Popular For Your Channel
Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.
See How Frequently a Video is Getting Shared
Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?
Compare Sharing to Views
By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.
How to Use Sharing Report
Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.
If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.
17. Annotations
Find Out How Many Annotations Were Click Within a Period
When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.
This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.
Compare Performance of Different Annotations
This report allows you to see which type of annotations are performing the best for your audience.
See Annotation Performance of a Specific Video
Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.
How to Use Annotations
By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.
18. Cards
See Which Card Teasers and Cards Are Getting Clicked
Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.
Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.
Find Correlation Between On-Screen Content and Click-worthy Link
See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.
How to Use Cards Report
This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.
19. End Screens
See How Often The End Screen Is Shown And Clicked
By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.
Then it’s good to see what percentage of them actually click to engage with your channel and content more.
See Performance of Each End Screen Elements
In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.
See Which End Screen Element Is Most Popular Within The Same Video
Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.
See Which Videos YouTube Chooses As Best For Viewers
In this report, you can also see the performance of different End Screen Element Types.
One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.
By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?
How to Use The End Screens Report
The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.
Conclusion
Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.
Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.
Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.
YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.
In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.
YouTube Analytics:
- Overview
- Realtime
- Revenue
- Ad Rates
- Watch Time
- Audience Retention
- Demographics
- Playback Locations
- Traffic Sources
- Devices
- Translations
- Subscribers
- Likes and Dislikes
- Videos in Playlists
- Comments
- Sharing
- Annotations
- Cards
- End Screens
When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.
But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:
- What information it is displaying
- What issues it addresses
- What you can do to improve the results
1. Overview
Use Overview Report for Quick Analysis
The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.
The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.
Personalize Your Overview
By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.
If you only want to focus on the performance of your channel on a specific region, you can customize that as well:
Note: You will be able to change the time frame and region for all the data within YouTube Analytics.
See Your Top Performing Videos In Overview
The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.
Get Insights On Your Audience In Overview
In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:
How to Use the Overview Dashboard
The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.
If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.
2. Realtime
See The Performance of Your Channel
The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.
See Performance of Your 25 Most Recently Published Videos
In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.
If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.
See How and Where Your Videos Are Being Viewed At the Moment
If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.
- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.
- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.
- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.
If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.
How to Use the Realtime Dashboard
If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.
Getting early insights on a recently published video may help you adjust your promotion strategy as needed.
For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.
3. Revenue
See How Much Money Your Channel Has Made
Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.
There are 3 ways to change the timeline:
- Dropdown menu
- Calendar
- Slide Bar
You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.
Identify Your Highest Earning Videos
In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:
- Was the content great?
- Was it the perfect length?
- Was it a well-structured video?
- Was the video’s pacing fast?
Once you’ve done a full evaluation, see if you can apply it to your other videos.
Which Country Is Earning You the Most Money
Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.
Compare Estimated Revenue Earning to Other Metrics
Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?
How to Use the Revenue Dashboard
Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.
As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.
This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.
4. Ad Rates
Understanding the Ad Rates Report
YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.
Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.
Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.
CPM: This is the estimated amount you will earn for 1,000 ad impressions.
See Which Monetized Videos Are Earning Your Ad Revenue
Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.
This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.
See How Each Ad Type Is Performing Within Individual Video
Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)
You can see these details from the channel level or from an individual video level.
How to Use Ad Rates Report
Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.
But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.
5. Watch Time
See The Aggregated Time Your Viewers Spent Watching Your Videos
YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.
In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.
YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.
YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.
Compare Performance of Videos in the Graph
Put your videos side by side to compare the performance over the course of a time period.
How to Use Watch Time Report
If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.
Some strategies include:
- Add videos to optimized playlists
- Improving titles and thumbnails
- Increase YouTube subscribers
- Add annotations to your videos
- Add end cards to your videos
6. Audience Retention
See How Long Your Viewers Spend Watching Your Videos
Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.
In Audience Retention, there are two main categories you can see.
- Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
- Average Percentage Viewed shows how much the average person watched from your videos.
In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.
While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).
See Audience Retention of Individual Videos
Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.
Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.
If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.
How to Use Audience Retention
Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.
However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.
In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.
Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.
7. Demographics
Understand the Average Age and Gender of Your Audience
The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.
See Most Popular Videos Viewed By A Specific Demographic
Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.
You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.
Data Split by Age:
Data Split by Gender:
See Geographic Distribution of Different Demographics
Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.
Additionally, you can click into specific videos on your channel and see how it is performing in different regions.
How to Use Demographics Report
Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?
If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.
8. Playback Locations
Find Out Where People Are Watching Your Videos
There are a number of ways people can watch your YouTube video:
- YouTube Watch Page
- YouTube Channel Page
- Embedded Video Player (Website or App)
- Other
If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.
Which External Source Are Your Videos Being Watched
By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.
How to Use Playback Locations Report
Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.
You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.
9. Traffic Sources
Find Out How People Are Discovering Your Videos
In the Traffic Sources report, you can see what is the most popular way your video is being discovered.
This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.
See Which Videos Are Suggesting Yours To Viewers
If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.
See What People Search For To Discover Your Video
By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?
Knowing this, you can improve your keyword research.
How to Use Traffic Sources Report
Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.
If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.
10. Devices
Know What Devices Your Viewers Are Watching From
The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.
For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.
You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.
11. Translations
See If You Need to Include Multi-Languages or Translation to Your Videos
The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.
If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.
For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.
12. Subscribers
Find Out Where People Clicked Subscribe
In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.
If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.
Find Out Which YouTube Keywords Are Leading to Subscriptions
Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.
See Which Date You Got The Most Subscribers
Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?
How to Use the Subscriber Report
Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.
If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.
13. Likes and Dislikes
See the Likes and Dislikes of Individual Videos
In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.
Compare Likes and Dislikes with Other Metrics
See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?
Getting more of these data will help you plan new tactics to increase engagements.
See Which Date You Got the Most Likes and Dislikes
Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?
Compare Subscriber vs Non-Subscriber Likes and Dislikes
Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.
How to Use the Likes and Dislikes Report
As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.
14. Videos in Playlists
Find Out How Many Videos Are In Playlists
When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.
Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.
See Which Video Is In The Most Playlists
By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.
See If There Is a Correlation Between Videos in Playlists and Watch Time
Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.
How to Use Videos in Playlist
The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.
15. Comments
See How Many People Have Commented On Channel Or Specific Videos
Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.
Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience
Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.
How to Use Comments Report
If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.
However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.
16. Sharing
See How Many Times Your Videos Have Been Shared
This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.
See Which Sharing Service Is Most Popular For Your Channel
Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.
See How Frequently a Video is Getting Shared
Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?
Compare Sharing to Views
By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.
How to Use Sharing Report
Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.
If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.
17. Annotations
Find Out How Many Annotations Were Click Within a Period
When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.
This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.
Compare Performance of Different Annotations
This report allows you to see which type of annotations are performing the best for your audience.
See Annotation Performance of a Specific Video
Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.
How to Use Annotations
By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.
18. Cards
See Which Card Teasers and Cards Are Getting Clicked
Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.
Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.
Find Correlation Between On-Screen Content and Click-worthy Link
See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.
How to Use Cards Report
This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.
19. End Screens
See How Often The End Screen Is Shown And Clicked
By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.
Then it’s good to see what percentage of them actually click to engage with your channel and content more.
See Performance of Each End Screen Elements
In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.
See Which End Screen Element Is Most Popular Within The Same Video
Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.
See Which Videos YouTube Chooses As Best For Viewers
In this report, you can also see the performance of different End Screen Element Types.
One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.
By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?
How to Use The End Screens Report
The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.
Conclusion
Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.
Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.
Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "2024 Approved Master the Art of YouTube Outros with Pros and Resources"
- Author: Joseph
- Created at : 2024-05-31 13:42:10
- Updated at : 2024-06-01 13:42:10
- Link: https://youtube-stream.techidaily.com/2024-approved-master-the-art-of-youtube-outros-with-pros-and-resources/
- License: This work is licensed under CC BY-NC-SA 4.0.
