Mapping Your Marketing Journey on YouTube

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Elite Screening Pacts: How to Choose a CMS

Fullscreen Partnership: How to Choose An MCN

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are quite a few different YouTube partnership agreements that you can go for, depending on your needs and preferences. For instance, a Fullscreen partnership agreement requires you to share a percentage of your revenue in exchange for access to Fullscreen’s partnership perks. These perks include customized thumbnails as well as channel banners.

How to Get a Fullscreen Partnership

Now that we’ve covered what the partnership actually is, let’s go ahead and take a look at how to actually become a Fullscreen partner. There are a few things that you should take into account before deciding to go down this road. There are regulations that your account needs to abide by. Let’s take a look:

1. Your account cannot have any copyright strikes and must be in good standing.
2. Your channel needs to be at least 30 days old.
3. You must have at least 1,000 subscribers.
4. You need to have received at least 100 views per day for the last 30 days.

If you meet these requirements, and Fullscreen sounds like a good fit for you, go ahead and apply for partnership . The first thing that you need to do is go to the Fullscreen website and find the Channels page. Scroll to the lowest point and request more information. Click the button to trigger the appearance of a form and write a message to Fullscreen. Once you’ve sent your message, Fullscreen is going to take between 1 and 7 days to respond. If accepted, you will have to sign a contract and provide screenshots that confirm that your account is in good standing on the YouTube.

How Fullscreen Pays You

You’ve entered into a partnership agreement – now you need to start getting paid. The process is simple.

Fullscreen will pay you through PayPal. They will calculate how much you’ve earned, and you will get that amount transferred to your account. Make sure to check the amount that you’ve earned from the dashboard of Fullscreen itself.

Becoming a Fullscreen partner might be a good idea for your channel if the perks appeal to you. However, think about your own skills and whether you are confident in your ability to keep on growing your channel yourself. Fullscreen provides you with a wide range of comprehensive marketing tools, but a lot of video creators are able to master YouTube marketing using the tools YouTube already provides. Before you agree to split profits with an MCN (in addition to the portion already claimed by YouTube), make sure you are really going to be earning more profits than you could alone.

Bonus Tip-Create Your Own YouTube Video with Wondershare Filmora

Wondershare Filmora serves as an inevitable video editing software for video lovers. You can make great creations using this awesome video editor tool. It carries awesome built-in features to bring realistic looks in your videos.

• Create wonders with 100 media layers of filter effects and build awesome clips with aesthetic outcomes.
• Edit videos beyond limits and discover to refine the results of your memorable tracks.
• Export the edited videos on your favorite social platforms to share it with your dear ones.
• It fixes many common issues like fisheye, camera shake, etc.
• Noise removal and perfect soundtracks to support your needs.

Let’s get started with Wondershare Filmora!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are quite a few different YouTube partnership agreements that you can go for, depending on your needs and preferences. For instance, a Fullscreen partnership agreement requires you to share a percentage of your revenue in exchange for access to Fullscreen’s partnership perks. These perks include customized thumbnails as well as channel banners.

How to Get a Fullscreen Partnership

Now that we’ve covered what the partnership actually is, let’s go ahead and take a look at how to actually become a Fullscreen partner. There are a few things that you should take into account before deciding to go down this road. There are regulations that your account needs to abide by. Let’s take a look:

1. Your account cannot have any copyright strikes and must be in good standing.
2. Your channel needs to be at least 30 days old.
3. You must have at least 1,000 subscribers.
4. You need to have received at least 100 views per day for the last 30 days.

If you meet these requirements, and Fullscreen sounds like a good fit for you, go ahead and apply for partnership . The first thing that you need to do is go to the Fullscreen website and find the Channels page. Scroll to the lowest point and request more information. Click the button to trigger the appearance of a form and write a message to Fullscreen. Once you’ve sent your message, Fullscreen is going to take between 1 and 7 days to respond. If accepted, you will have to sign a contract and provide screenshots that confirm that your account is in good standing on the YouTube.

How Fullscreen Pays You

You’ve entered into a partnership agreement – now you need to start getting paid. The process is simple.

Fullscreen will pay you through PayPal. They will calculate how much you’ve earned, and you will get that amount transferred to your account. Make sure to check the amount that you’ve earned from the dashboard of Fullscreen itself.

Becoming a Fullscreen partner might be a good idea for your channel if the perks appeal to you. However, think about your own skills and whether you are confident in your ability to keep on growing your channel yourself. Fullscreen provides you with a wide range of comprehensive marketing tools, but a lot of video creators are able to master YouTube marketing using the tools YouTube already provides. Before you agree to split profits with an MCN (in addition to the portion already claimed by YouTube), make sure you are really going to be earning more profits than you could alone.

Bonus Tip-Create Your Own YouTube Video with Wondershare Filmora

Wondershare Filmora serves as an inevitable video editing software for video lovers. You can make great creations using this awesome video editor tool. It carries awesome built-in features to bring realistic looks in your videos.

• Create wonders with 100 media layers of filter effects and build awesome clips with aesthetic outcomes.
• Edit videos beyond limits and discover to refine the results of your memorable tracks.
• Export the edited videos on your favorite social platforms to share it with your dear ones.
• It fixes many common issues like fisheye, camera shake, etc.
• Noise removal and perfect soundtracks to support your needs.

Let’s get started with Wondershare Filmora!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are quite a few different YouTube partnership agreements that you can go for, depending on your needs and preferences. For instance, a Fullscreen partnership agreement requires you to share a percentage of your revenue in exchange for access to Fullscreen’s partnership perks. These perks include customized thumbnails as well as channel banners.

How to Get a Fullscreen Partnership

Now that we’ve covered what the partnership actually is, let’s go ahead and take a look at how to actually become a Fullscreen partner. There are a few things that you should take into account before deciding to go down this road. There are regulations that your account needs to abide by. Let’s take a look:

1. Your account cannot have any copyright strikes and must be in good standing.
2. Your channel needs to be at least 30 days old.
3. You must have at least 1,000 subscribers.
4. You need to have received at least 100 views per day for the last 30 days.

If you meet these requirements, and Fullscreen sounds like a good fit for you, go ahead and apply for partnership . The first thing that you need to do is go to the Fullscreen website and find the Channels page. Scroll to the lowest point and request more information. Click the button to trigger the appearance of a form and write a message to Fullscreen. Once you’ve sent your message, Fullscreen is going to take between 1 and 7 days to respond. If accepted, you will have to sign a contract and provide screenshots that confirm that your account is in good standing on the YouTube.

How Fullscreen Pays You

You’ve entered into a partnership agreement – now you need to start getting paid. The process is simple.

Fullscreen will pay you through PayPal. They will calculate how much you’ve earned, and you will get that amount transferred to your account. Make sure to check the amount that you’ve earned from the dashboard of Fullscreen itself.

Becoming a Fullscreen partner might be a good idea for your channel if the perks appeal to you. However, think about your own skills and whether you are confident in your ability to keep on growing your channel yourself. Fullscreen provides you with a wide range of comprehensive marketing tools, but a lot of video creators are able to master YouTube marketing using the tools YouTube already provides. Before you agree to split profits with an MCN (in addition to the portion already claimed by YouTube), make sure you are really going to be earning more profits than you could alone.

Bonus Tip-Create Your Own YouTube Video with Wondershare Filmora

Wondershare Filmora serves as an inevitable video editing software for video lovers. You can make great creations using this awesome video editor tool. It carries awesome built-in features to bring realistic looks in your videos.

• Create wonders with 100 media layers of filter effects and build awesome clips with aesthetic outcomes.
• Edit videos beyond limits and discover to refine the results of your memorable tracks.
• Export the edited videos on your favorite social platforms to share it with your dear ones.
• It fixes many common issues like fisheye, camera shake, etc.
• Noise removal and perfect soundtracks to support your needs.

Let’s get started with Wondershare Filmora!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are quite a few different YouTube partnership agreements that you can go for, depending on your needs and preferences. For instance, a Fullscreen partnership agreement requires you to share a percentage of your revenue in exchange for access to Fullscreen’s partnership perks. These perks include customized thumbnails as well as channel banners.

How to Get a Fullscreen Partnership

Now that we’ve covered what the partnership actually is, let’s go ahead and take a look at how to actually become a Fullscreen partner. There are a few things that you should take into account before deciding to go down this road. There are regulations that your account needs to abide by. Let’s take a look:

1. Your account cannot have any copyright strikes and must be in good standing.
2. Your channel needs to be at least 30 days old.
3. You must have at least 1,000 subscribers.
4. You need to have received at least 100 views per day for the last 30 days.

If you meet these requirements, and Fullscreen sounds like a good fit for you, go ahead and apply for partnership . The first thing that you need to do is go to the Fullscreen website and find the Channels page. Scroll to the lowest point and request more information. Click the button to trigger the appearance of a form and write a message to Fullscreen. Once you’ve sent your message, Fullscreen is going to take between 1 and 7 days to respond. If accepted, you will have to sign a contract and provide screenshots that confirm that your account is in good standing on the YouTube.

How Fullscreen Pays You

You’ve entered into a partnership agreement – now you need to start getting paid. The process is simple.

Fullscreen will pay you through PayPal. They will calculate how much you’ve earned, and you will get that amount transferred to your account. Make sure to check the amount that you’ve earned from the dashboard of Fullscreen itself.

Becoming a Fullscreen partner might be a good idea for your channel if the perks appeal to you. However, think about your own skills and whether you are confident in your ability to keep on growing your channel yourself. Fullscreen provides you with a wide range of comprehensive marketing tools, but a lot of video creators are able to master YouTube marketing using the tools YouTube already provides. Before you agree to split profits with an MCN (in addition to the portion already claimed by YouTube), make sure you are really going to be earning more profits than you could alone.

Bonus Tip-Create Your Own YouTube Video with Wondershare Filmora

Wondershare Filmora serves as an inevitable video editing software for video lovers. You can make great creations using this awesome video editor tool. It carries awesome built-in features to bring realistic looks in your videos.

• Create wonders with 100 media layers of filter effects and build awesome clips with aesthetic outcomes.
• Edit videos beyond limits and discover to refine the results of your memorable tracks.
• Export the edited videos on your favorite social platforms to share it with your dear ones.
• It fixes many common issues like fisheye, camera shake, etc.
• Noise removal and perfect soundtracks to support your needs.

Let’s get started with Wondershare Filmora!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: