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"2024 Approved Innovative Editing Strategies to Transform Your YouTube Channel"
Innovative Editing Strategies to Transform Your YouTube Channel
How To Edit YouTube Videos
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
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Fiscal Footprint of the Mr. Beast Empire
Have you ever wondered how much a YouTuber might make by just uploading a video? Does it intrigue you how the famous YouTubers became famous in the first place?
Well quite reasonably, YouTube has given so many artists a platform to showcase their talent and earn easily. One such YouTuber is Mr. Beast, who has not only earned a lot but also has been an inspiration to many for making creative content and generating income.
We will now go through the life of Mr. Beast and know how much Mr. Beast earns, what his net worth is, and how you can be a successful YouTuber in a few simple steps.
Part 1: Who is Mr. Beast?
Jimmy Donaldson, famously known as Mr. Beast, is a sensational young talent who got renowned due to his YouTube channel. His content comprises mainly Gameplay Videos, Worst intros, and much more. He’s also appreciated for his philanthropy and his deep love for charity.
Here’s a quick biography of Mr. Beast.
| Mr. Beast’s (Jimmy Donaldson) Biography | |
|---|---|
| Real Name | Jimmy Donaldson |
| Age | 24 Years |
| Gender | Male |
| Height | 6 feet 3 inches |
| Nationality | American |
| Profession | YouTuber, Content Creator |
| Net Worth | $40 Million |
| Monthly Income and Salary | $3 Million |
| Yearly Income in India Rupees | $30 Million |
After getting an overview of who he is, the following article will reveal what makes Jimmy so famous on YouTube and how much money Mr. Beast makes from YouTube.
Part 2: Mr. Beast YouTube Income
Mr. Beast is the second most known YouTuber in the world, in terms of the number of subscribers. He has established himself as a successful YouTube at such a young age by earning around $30 million yearly, which makes his bank accounts boil.
Mr. Beast’s YouTube income is around $3 Million per month, which mostly goes back into making the videos. Most of his income is generated through ads, sponsored posts, and brand deals.
| Mr.Beast’s YouTube Stats | |
|---|---|
| Total Videos Uploaded | 728 videos |
| Subscribers | 104 million |
| Overall Video views | 16.6 Billion |
| Last 30 Days’ views | 340.7 Million |
| Estimated Monthly Earnings | $ 550.31K - $ 1.7M |
| Estimated Yearly Earnings | $12 Million |
As you know, YouTube operates on a cbasis. This means per 1000 views, you can expect to make $3-$10. By estimated calculations, Mr. Beast makes $500,000 -$1 million per video.
The data represents Mr. Beast’s YouTube earning of last 6 years. His earnings were substantially low since the start of his YouTube career in early 2017 when he posted his first video of counting 100,000 . However, it began to increase with time.
Part 3: Why is Mr. Beast Trending on YouTube?
Mr. Beast is known for going above and beyond for his YouTube content. He also runs other YouTube channels, besides Mr. Beast, that are mainly based on Philanthropy, Gaming videos, Short Videos, etc that also account for his huge income. Some of the reasons why he is so successful are
A Relentless amount of work and effort:
Mr. Beast has put in a relentless amount of work and effort into his videos. He has been making videos at the age of 13.
Specified target audience:
Mr. Beast makes videos that are based on enduring challenges and cash prizes to the winners. The audience of his videos, the contestants specially, are those people who are in need of money or are low-paid workers, waiters and Uber Drivers etc.
Engaging Videos:
The most unique thing about Mr. Beast’s videos is that he has the least appearance in them. He mostly focuses on something that the viewers can engage with: the contestants, the unique and expensive video sets and the storyline. If you have to watch a video just to learn a way to earn a $100,000, won’t you do it?
Here’s the typical flow of a MrBeast video:
- He introduces a challenge
- He then explains the rules
- He announces a reward (Cash/ Merchandise/ Car)
- He then follows the contestants as they face the challenge
- Lastly he gives the winner lots of money
Skillfully Edited Videos
Mr. Beast’s carefully crafted videos have a unique element of motion graphics throughout his video that not only make the video colorful and interactive. Moreover, each clip is only seconds long, which creates a fast yet exciting pace for his content, that makes you hooked to the video.
Have a look at his most viewed video that captured around 245 million views. It showcased a Real-life Squid Game challenge!
$456,000 Squid Game In Real Life!
Feel-Good Element
You might have looked at the creative side of Mr. Beast uptil now, but he is also a very generous human. While helping people in terms of cash prizes, he donates most of his income to his family, friends, and charity.
The keen element of his video is to generate enough engagement that would help him spare the money for the poor, and that is what stands him out.
Bonus Tips: How To Be a Successful YouTuber and Make Videos Like Mr. Beast
Becoming a successful YouTuber like MrBeast is not too complicated. Here are some bonus tips:
Put Efforts
People put loads of effort and money into making the kind of videos that would gain popularity and, in turn, provide them with an excellent earning opportunity.
Understand the Audience
Knowing what the audience demands and how your content can be more engaging are a key to becoming popular.
Hire an expert team
Along with the research, your online presence and how you present yourself are essential. Even though you may lay the foundations of a channel, the team helps you, with their expertise, in making successful content to upload. This would increase the chance of videos becoming popular.
Produce Quality Content
Lastly, creating quality content is essential for a successful YouTuber. Making and editing videos is a straightforward process that can be carried out using various softwares.
Once you deliver your all, patience is all you need since no YouTuber has become trending in a day!
Let us now understand how you can make quality content in Wondershare Filmora.
How to create quality content with Wondershare Filmora
Wondershare Filmora is one of those softwares that are easy to understand and can help make great videos at home.
Here’s a brief outlook on the few steps you need to carry out to make or edit a video and make it more engaging.
Steps to create or edit a video in Filmora:
You need to have downloaded a trial version of Wondershare Filmora before you begin:
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Import files
By clicking on ‘import,’ you can access the folder to browse the videos you need.
This software gives easy access to videos necessary for the edit and helps you manage them later during the edit. All the files are in the album shown in the left tray, and the ones needed can be displayed in the right window by double-clicking them.
Step2 Insert the video in timelines
To insert a video in the timeline section, drag and drop the files from the media library that will serve as the background video in the first track, then drag and drop another video that you want to add on top of the background video in the second track.
Step3 Alter Speed and Duration Settings
You may alter the duration of the video using the Speed and Duration Settings.
Similarly, if you want to add more than one video together, you can carry out the same process on multiple tracks to share the same frame.
Step4 Adjust the size and positioning of the video
You can also access the editing interface to adjust the position of the video on top. Simply drag the sliders on the interface to change the size, direction and position of the video.
Step5 Advance editing
Some advanced editing can also be done to make the video more impressive. Double-click the video to open the editing panel. You can carry out multiple tasks like
1. Applying motion effects
2. Adjust the tone of video
3. Change the colors of video
4. Play with the audio.
Filmora also has the feature of applying masks to the video; these come in different shapes and positions and can be adjusted accordingly.
Step6 Add effects, stock video, elements, and transitions from Filmora’s vast library
Filmora has additional features like stock photos and video footage that can be added to enhance the beauty of the video content.
Effects:
Go to the top menu and click on effects; you can find many of them; they are categorized in the left vertical menu.
Stock Videos:
Go to the official site of Filmora video stocks . There are a large number of video templates, stock videos, images, and audio files.
You can also access the stock videos from Pixels, Giphy, Pixabay, and Unsplash without leaving the Filmora Software. Go to the Stock Media section in the top menu to access these.
Now you can easily find content to make your videos attractive.
Elements:
Filmora has an extensive stock of Elements; with the proper use of Elements in YouTube videos, you can make them engaging and interactive. You already know the importance of interactive videos.
Find multiple elements from the Element section beside the effects and transition section in Filmora.
Transition:
Transition smoothens the video, especially when various clips are combined. Use transitions from the Filmora Transition section and set the stage for the next scene, convey the mood and smoothen your YouTube video.
The presence of this library reduces the labor of finding images on the internet, makes them accessible to the user, and makes the video interesting.
Step7 Export and save the video
The video is saved by simply clicking ‘ Export.’ You can always share the video online or offline, either publish directly on social media or save it on your computer for later upload.
The quality content that you obtain from Filmora can now be used to inspire millions of viewers out there. You are just an upload away!
Final Words
YouTube has made careers of a lot of people under the banner of creative video content that could otherwise go unnoticed.
No doubt, Mr. Beast has become a leading artist on this platform and made a tremendous amount of money through it, which inspires billions of people what they can achieve with a little creativity and loads of passion!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1: Who is Mr. Beast?
Jimmy Donaldson, famously known as Mr. Beast, is a sensational young talent who got renowned due to his YouTube channel. His content comprises mainly Gameplay Videos, Worst intros, and much more. He’s also appreciated for his philanthropy and his deep love for charity.
Here’s a quick biography of Mr. Beast.
| Mr. Beast’s (Jimmy Donaldson) Biography | |
|---|---|
| Real Name | Jimmy Donaldson |
| Age | 24 Years |
| Gender | Male |
| Height | 6 feet 3 inches |
| Nationality | American |
| Profession | YouTuber, Content Creator |
| Net Worth | $40 Million |
| Monthly Income and Salary | $3 Million |
| Yearly Income in India Rupees | $30 Million |
After getting an overview of who he is, the following article will reveal what makes Jimmy so famous on YouTube and how much money Mr. Beast makes from YouTube.
Part 2: Mr. Beast YouTube Income
Mr. Beast is the second most known YouTuber in the world, in terms of the number of subscribers. He has established himself as a successful YouTube at such a young age by earning around $30 million yearly, which makes his bank accounts boil.
Mr. Beast’s YouTube income is around $3 Million per month, which mostly goes back into making the videos. Most of his income is generated through ads, sponsored posts, and brand deals.
| Mr.Beast’s YouTube Stats | |
|---|---|
| Total Videos Uploaded | 728 videos |
| Subscribers | 104 million |
| Overall Video views | 16.6 Billion |
| Last 30 Days’ views | 340.7 Million |
| Estimated Monthly Earnings | $ 550.31K - $ 1.7M |
| Estimated Yearly Earnings | $12 Million |
As you know, YouTube operates on a cbasis. This means per 1000 views, you can expect to make $3-$10. By estimated calculations, Mr. Beast makes $500,000 -$1 million per video.
The data represents Mr. Beast’s YouTube earning of last 6 years. His earnings were substantially low since the start of his YouTube career in early 2017 when he posted his first video of counting 100,000 . However, it began to increase with time.
Part 3: Why is Mr. Beast Trending on YouTube?
Mr. Beast is known for going above and beyond for his YouTube content. He also runs other YouTube channels, besides Mr. Beast, that are mainly based on Philanthropy, Gaming videos, Short Videos, etc that also account for his huge income. Some of the reasons why he is so successful are
A Relentless amount of work and effort:
Mr. Beast has put in a relentless amount of work and effort into his videos. He has been making videos at the age of 13.
Specified target audience:
Mr. Beast makes videos that are based on enduring challenges and cash prizes to the winners. The audience of his videos, the contestants specially, are those people who are in need of money or are low-paid workers, waiters and Uber Drivers etc.
Engaging Videos:
The most unique thing about Mr. Beast’s videos is that he has the least appearance in them. He mostly focuses on something that the viewers can engage with: the contestants, the unique and expensive video sets and the storyline. If you have to watch a video just to learn a way to earn a $100,000, won’t you do it?
Here’s the typical flow of a MrBeast video:
- He introduces a challenge
- He then explains the rules
- He announces a reward (Cash/ Merchandise/ Car)
- He then follows the contestants as they face the challenge
- Lastly he gives the winner lots of money
Skillfully Edited Videos
Mr. Beast’s carefully crafted videos have a unique element of motion graphics throughout his video that not only make the video colorful and interactive. Moreover, each clip is only seconds long, which creates a fast yet exciting pace for his content, that makes you hooked to the video.
Have a look at his most viewed video that captured around 245 million views. It showcased a Real-life Squid Game challenge!
$456,000 Squid Game In Real Life!
Feel-Good Element
You might have looked at the creative side of Mr. Beast uptil now, but he is also a very generous human. While helping people in terms of cash prizes, he donates most of his income to his family, friends, and charity.
The keen element of his video is to generate enough engagement that would help him spare the money for the poor, and that is what stands him out.
Bonus Tips: How To Be a Successful YouTuber and Make Videos Like Mr. Beast
Becoming a successful YouTuber like MrBeast is not too complicated. Here are some bonus tips:
Put Efforts
People put loads of effort and money into making the kind of videos that would gain popularity and, in turn, provide them with an excellent earning opportunity.
Understand the Audience
Knowing what the audience demands and how your content can be more engaging are a key to becoming popular.
Hire an expert team
Along with the research, your online presence and how you present yourself are essential. Even though you may lay the foundations of a channel, the team helps you, with their expertise, in making successful content to upload. This would increase the chance of videos becoming popular.
Produce Quality Content
Lastly, creating quality content is essential for a successful YouTuber. Making and editing videos is a straightforward process that can be carried out using various softwares.
Once you deliver your all, patience is all you need since no YouTuber has become trending in a day!
Let us now understand how you can make quality content in Wondershare Filmora.
How to create quality content with Wondershare Filmora
Wondershare Filmora is one of those softwares that are easy to understand and can help make great videos at home.
Here’s a brief outlook on the few steps you need to carry out to make or edit a video and make it more engaging.
Steps to create or edit a video in Filmora:
You need to have downloaded a trial version of Wondershare Filmora before you begin:
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Import files
By clicking on ‘import,’ you can access the folder to browse the videos you need.
This software gives easy access to videos necessary for the edit and helps you manage them later during the edit. All the files are in the album shown in the left tray, and the ones needed can be displayed in the right window by double-clicking them.
Step2 Insert the video in timelines
To insert a video in the timeline section, drag and drop the files from the media library that will serve as the background video in the first track, then drag and drop another video that you want to add on top of the background video in the second track.
Step3 Alter Speed and Duration Settings
You may alter the duration of the video using the Speed and Duration Settings.
Similarly, if you want to add more than one video together, you can carry out the same process on multiple tracks to share the same frame.
Step4 Adjust the size and positioning of the video
You can also access the editing interface to adjust the position of the video on top. Simply drag the sliders on the interface to change the size, direction and position of the video.
Step5 Advance editing
Some advanced editing can also be done to make the video more impressive. Double-click the video to open the editing panel. You can carry out multiple tasks like
1. Applying motion effects
2. Adjust the tone of video
3. Change the colors of video
4. Play with the audio.
Filmora also has the feature of applying masks to the video; these come in different shapes and positions and can be adjusted accordingly.
Step6 Add effects, stock video, elements, and transitions from Filmora’s vast library
Filmora has additional features like stock photos and video footage that can be added to enhance the beauty of the video content.
Effects:
Go to the top menu and click on effects; you can find many of them; they are categorized in the left vertical menu.
Stock Videos:
Go to the official site of Filmora video stocks . There are a large number of video templates, stock videos, images, and audio files.
You can also access the stock videos from Pixels, Giphy, Pixabay, and Unsplash without leaving the Filmora Software. Go to the Stock Media section in the top menu to access these.
Now you can easily find content to make your videos attractive.
Elements:
Filmora has an extensive stock of Elements; with the proper use of Elements in YouTube videos, you can make them engaging and interactive. You already know the importance of interactive videos.
Find multiple elements from the Element section beside the effects and transition section in Filmora.
Transition:
Transition smoothens the video, especially when various clips are combined. Use transitions from the Filmora Transition section and set the stage for the next scene, convey the mood and smoothen your YouTube video.
The presence of this library reduces the labor of finding images on the internet, makes them accessible to the user, and makes the video interesting.
Step7 Export and save the video
The video is saved by simply clicking ‘ Export.’ You can always share the video online or offline, either publish directly on social media or save it on your computer for later upload.
The quality content that you obtain from Filmora can now be used to inspire millions of viewers out there. You are just an upload away!
Final Words
YouTube has made careers of a lot of people under the banner of creative video content that could otherwise go unnoticed.
No doubt, Mr. Beast has become a leading artist on this platform and made a tremendous amount of money through it, which inspires billions of people what they can achieve with a little creativity and loads of passion!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
- Title: "2024 Approved Innovative Editing Strategies to Transform Your YouTube Channel"
- Author: Joseph
- Created at : 2024-05-31 13:44:36
- Updated at : 2024-06-01 13:44:36
- Link: https://youtube-stream.techidaily.com/2024-approved-innovative-editing-strategies-to-transform-your-youtube-channel/
- License: This work is licensed under CC BY-NC-SA 4.0.
