Infographic: Efficient Video Marketing for Smalls

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

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Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

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Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

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Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unlock the Power of Sony Vegas to Enhance Your YouTube Channel

How to Edit YouTube Videos in Sony Vegas

Richard Bennett

Mar 27, 2024• Proven solutions

Sony Vegas (Vegas Movie Studio) is renowned and particularly popular video editing software which is going to provide you with quite a lot of convenience. It is light, easy to work with and has comprehensive command tools which would provide you with prominent video editing capabilities. You can choose through a variety of exportation presets, including YouTube HD videos. In this article, we’are going to show you how to edit your YouTube Videos with Sony Vegas Pro.

---

Best Sony Vegas Alternative to Edit YouTube Videos - Even though Sony Vegas is quite comprehensive, it does require knowledge on behalf of the user. Unlike it, Wondershare Filmora is a perfect alternative which would provide you with all the necessary capabilities without presuming any kind of skills on your particular behalf. With this in mind, let’s take a look at some of the benefits:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Amongst these, there are tons of other benefits that you can take advantage of.

• It has over 200 unique styles you can take your pick from
• It has animated captions that you can add conveniently
• It has a wide range of different templates and credits that you can use

---

How to Edit YouTube Videos in Sony Vegas

Let’s walk through the process of editing.

Step 1: Import Videos

The first thing that you would need to do is import the video clip that you would want to re-shape and edit. In order to do so, you want to click on the File button and then go to Import. You will see a side menu on which you need to click Media and select the file that you want to upload. Keep in mind that you might have to wait for a short period of time while the videos are being uploaded.

Note: You can also import videos which have been published on your channel by downloading them and saving them as MP4 files. On the other hand, if you have the intention of editing videos published on other channels, you might want to use Wondershare Video Converter Ultimate in order to download and convert them to your Mac and get them imported on Sony Vegas.

Step 2: Edit the video and audio files on the Timeline


Sony Vegas introduces a Timeline with Video and Audio tracks. They contain the clips you’ve used in the entire editing process. You can edit them by aligning them as you see fit in order to come up with the best sequence. You can also add additional tracks. In order to do so, all you need to do is right click on the space which is empty and then go Add video track.

Step 3: Add special effects

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Of course, what’s video editing software without powerful special effect capabilities? You will see the special effects tab located on the left side of your screen. You can easily browse throughout all of them in order to get a sense of what you can achieve with your video. There are quite a lot of different special effects that you can incorporate in your YouTube video and make it perfect.

Step 4: Export

This is the thing that you need to do once you are done with the process to edit YouTube videos with Sony Vegas. It’s a very easy task to handle and if you’ve come that far you are already on the finish line. Go to File -> Export and choose the specific extension that you want to use. The clip is going to be saved in the directory that you’ve selected, and it’s ready to watch and upload.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sony Vegas (Vegas Movie Studio) is renowned and particularly popular video editing software which is going to provide you with quite a lot of convenience. It is light, easy to work with and has comprehensive command tools which would provide you with prominent video editing capabilities. You can choose through a variety of exportation presets, including YouTube HD videos. In this article, we’are going to show you how to edit your YouTube Videos with Sony Vegas Pro.

---

Best Sony Vegas Alternative to Edit YouTube Videos - Even though Sony Vegas is quite comprehensive, it does require knowledge on behalf of the user. Unlike it, Wondershare Filmora is a perfect alternative which would provide you with all the necessary capabilities without presuming any kind of skills on your particular behalf. With this in mind, let’s take a look at some of the benefits:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Amongst these, there are tons of other benefits that you can take advantage of.

• It has over 200 unique styles you can take your pick from
• It has animated captions that you can add conveniently
• It has a wide range of different templates and credits that you can use

---

How to Edit YouTube Videos in Sony Vegas

Let’s walk through the process of editing.

Step 1: Import Videos

The first thing that you would need to do is import the video clip that you would want to re-shape and edit. In order to do so, you want to click on the File button and then go to Import. You will see a side menu on which you need to click Media and select the file that you want to upload. Keep in mind that you might have to wait for a short period of time while the videos are being uploaded.

Note: You can also import videos which have been published on your channel by downloading them and saving them as MP4 files. On the other hand, if you have the intention of editing videos published on other channels, you might want to use Wondershare Video Converter Ultimate in order to download and convert them to your Mac and get them imported on Sony Vegas.

Step 2: Edit the video and audio files on the Timeline

Sony Vegas introduces a Timeline with Video and Audio tracks. They contain the clips you’ve used in the entire editing process. You can edit them by aligning them as you see fit in order to come up with the best sequence. You can also add additional tracks. In order to do so, all you need to do is right click on the space which is empty and then go Add video track.

Step 3: Add special effects

Of course, what’s video editing software without powerful special effect capabilities? You will see the special effects tab located on the left side of your screen. You can easily browse throughout all of them in order to get a sense of what you can achieve with your video. There are quite a lot of different special effects that you can incorporate in your YouTube video and make it perfect.

Step 4: Export

This is the thing that you need to do once you are done with the process to edit YouTube videos with Sony Vegas. It’s a very easy task to handle and if you’ve come that far you are already on the finish line. Go to File -> Export and choose the specific extension that you want to use. The clip is going to be saved in the directory that you’ve selected, and it’s ready to watch and upload.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sony Vegas (Vegas Movie Studio) is renowned and particularly popular video editing software which is going to provide you with quite a lot of convenience. It is light, easy to work with and has comprehensive command tools which would provide you with prominent video editing capabilities. You can choose through a variety of exportation presets, including YouTube HD videos. In this article, we’are going to show you how to edit your YouTube Videos with Sony Vegas Pro.

---

Best Sony Vegas Alternative to Edit YouTube Videos - Even though Sony Vegas is quite comprehensive, it does require knowledge on behalf of the user. Unlike it, Wondershare Filmora is a perfect alternative which would provide you with all the necessary capabilities without presuming any kind of skills on your particular behalf. With this in mind, let’s take a look at some of the benefits:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Amongst these, there are tons of other benefits that you can take advantage of.

• It has over 200 unique styles you can take your pick from
• It has animated captions that you can add conveniently
• It has a wide range of different templates and credits that you can use

---

How to Edit YouTube Videos in Sony Vegas

Let’s walk through the process of editing.

Step 1: Import Videos

The first thing that you would need to do is import the video clip that you would want to re-shape and edit. In order to do so, you want to click on the File button and then go to Import. You will see a side menu on which you need to click Media and select the file that you want to upload. Keep in mind that you might have to wait for a short period of time while the videos are being uploaded.

Note: You can also import videos which have been published on your channel by downloading them and saving them as MP4 files. On the other hand, if you have the intention of editing videos published on other channels, you might want to use Wondershare Video Converter Ultimate in order to download and convert them to your Mac and get them imported on Sony Vegas.

Step 2: Edit the video and audio files on the Timeline

Sony Vegas introduces a Timeline with Video and Audio tracks. They contain the clips you’ve used in the entire editing process. You can edit them by aligning them as you see fit in order to come up with the best sequence. You can also add additional tracks. In order to do so, all you need to do is right click on the space which is empty and then go Add video track.

Step 3: Add special effects

Of course, what’s video editing software without powerful special effect capabilities? You will see the special effects tab located on the left side of your screen. You can easily browse throughout all of them in order to get a sense of what you can achieve with your video. There are quite a lot of different special effects that you can incorporate in your YouTube video and make it perfect.

Step 4: Export

This is the thing that you need to do once you are done with the process to edit YouTube videos with Sony Vegas. It’s a very easy task to handle and if you’ve come that far you are already on the finish line. Go to File -> Export and choose the specific extension that you want to use. The clip is going to be saved in the directory that you’ve selected, and it’s ready to watch and upload.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sony Vegas (Vegas Movie Studio) is renowned and particularly popular video editing software which is going to provide you with quite a lot of convenience. It is light, easy to work with and has comprehensive command tools which would provide you with prominent video editing capabilities. You can choose through a variety of exportation presets, including YouTube HD videos. In this article, we’are going to show you how to edit your YouTube Videos with Sony Vegas Pro.

---

Best Sony Vegas Alternative to Edit YouTube Videos - Even though Sony Vegas is quite comprehensive, it does require knowledge on behalf of the user. Unlike it, Wondershare Filmora is a perfect alternative which would provide you with all the necessary capabilities without presuming any kind of skills on your particular behalf. With this in mind, let’s take a look at some of the benefits:

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Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Amongst these, there are tons of other benefits that you can take advantage of.

• It has over 200 unique styles you can take your pick from
• It has animated captions that you can add conveniently
• It has a wide range of different templates and credits that you can use

---

How to Edit YouTube Videos in Sony Vegas

Let’s walk through the process of editing.

Step 1: Import Videos

The first thing that you would need to do is import the video clip that you would want to re-shape and edit. In order to do so, you want to click on the File button and then go to Import. You will see a side menu on which you need to click Media and select the file that you want to upload. Keep in mind that you might have to wait for a short period of time while the videos are being uploaded.

Note: You can also import videos which have been published on your channel by downloading them and saving them as MP4 files. On the other hand, if you have the intention of editing videos published on other channels, you might want to use Wondershare Video Converter Ultimate in order to download and convert them to your Mac and get them imported on Sony Vegas.

Step 2: Edit the video and audio files on the Timeline

Sony Vegas introduces a Timeline with Video and Audio tracks. They contain the clips you’ve used in the entire editing process. You can edit them by aligning them as you see fit in order to come up with the best sequence. You can also add additional tracks. In order to do so, all you need to do is right click on the space which is empty and then go Add video track.

Step 3: Add special effects

Of course, what’s video editing software without powerful special effect capabilities? You will see the special effects tab located on the left side of your screen. You can easily browse throughout all of them in order to get a sense of what you can achieve with your video. There are quite a lot of different special effects that you can incorporate in your YouTube video and make it perfect.

Step 4: Export

This is the thing that you need to do once you are done with the process to edit YouTube videos with Sony Vegas. It’s a very easy task to handle and if you’ve come that far you are already on the finish line. Go to File -> Export and choose the specific extension that you want to use. The clip is going to be saved in the directory that you’ve selected, and it’s ready to watch and upload.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett