Transform Your YouTube Channels with Impactful Branding Strategies

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

QuickClip Artisan

In today’s world where businesses are going digital, it is very important to think of how you are going to get your products in front of many customers as possible without having to spend a fortune. That’s where YouTube Clip Maker comes in. It is an effective way for making YouTube videos that you can use for your business advertisements.

If you are a budding YouTuber or just looking at starting to make YouTube videos, you should consider among your editing tools a YouTube Clip Maker. It is an application that has all the tools necessary for you to edit videos in a fast and convenient way and enables you to upload the completed videos to YouTube. It is a simple tool with a friendly-to-use interface for editing videos, it should be a must-have for all users.

Part 1. Best YouTube Clip Maker Filmora

Filmora is a feature-rich audio and video editor that helps beginners with the editing of their audio and video files. The designers did their job with the armature editors in mind. It gives them a simple and easy-to-use layout that makes the work less complicated. Filmora has a built-in feature that lets you record your music and voice and also trim, merge, and cut a split your mp3 files.

Besides all the wonderful features, Filmora lets you make adjustments to speed, pitch, and volume, this makes you improve the clarity of your audio file. The app can be used to customize ringtones and specialized sound effects for your presentation.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

• Click the icon in the center of the Media Library to add files directly.
• Go File > Import Media > Import Media Files.
• Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

Part 4: Related FAQs

**How to Make a Clip from a YouTube Video ？

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video ？

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips ？

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

• Click the icon in the center of the Media Library to add files directly.
• Go File > Import Media > Import Media Files.
• Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

Part 4: Related FAQs

**How to Make a Clip from a YouTube Video ？

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video ？

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips ？

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

• Click the icon in the center of the Media Library to add files directly.
• Go File > Import Media > Import Media Files.
• Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

Part 4: Related FAQs

**How to Make a Clip from a YouTube Video ？

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video ？

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips ？

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

• Click the icon in the center of the Media Library to add files directly.
• Go File > Import Media > Import Media Files.
• Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

Part 4: Related FAQs

**How to Make a Clip from a YouTube Video ？

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video ？

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips ？

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.