How To Activate or Deactivate Video Commenting in YouTube

How to Turn on or off Comments on YouTube

Liza Brown

Mar 27, 2024• Proven solutions

YouTube comments are enabled by default, and if they aren’t, learning how to turn on comments on YouTube is extremely simple. One of the major benefits of having the comments enabled on your YouTube videos is that you get genuine feedback from your audiences.

As a brand, it is imperative to thoroughly read all the comments that your YouTube videos receive. This not only helps you do sentimental analysis; it also enables you to understand what the viewers expect from you, and where should you focus more while recording and editing your footage.

Keeping all these points in mind, the following sections explain how to enable comments on YouTube and how to turn off comments on YouTube. Here you will also get to know what other types of security and privacy options are there that you can use to filter the comments posted by the disturbing elements.

Part 1: How to Turn on or Turn off Comments for YouTube Channel

If you don’t want any comments on any of the videos that you publish, you must learn how to disable comments on the YouTube channel. The process of doing so is explained below:

Step 1: Get to YouTube Studio

Use your favorite web browser to go to YouTube and sign in to your Google account. Click your profile picture from the top-right corner of the webpage, and click YouTube Studio from the menu that appears.

Step 2: Go to Channel’s Advanced Settings

From the bottom of the left pane, click the Settings icon, click Channel from the Settings box that comes up next, and go to Advanced settings from the right window.

Step 3: Turn Off Comments

From the Audience section in the right pane itself, click to select the Yes, set this channel as made for kids. I always upload content that’s made for kids radio button. Click SAVE from the bottom-right corner to save the changes in order to turn off comments on all the videos on your YouTube channel.

To turn on comments on all the videos on your YouTube channel, you can follow the instructions given below:

1. Set Channel Videos as Not Made for Kids

Use the method explained above to get to the channel’s Advanced settings box. Select the No, set this channel as not made for kids. I never upload content that’s made for kids radio button. Click SAVE to save the changes.

2. Define Acceptable Comment Types

Click the Settings icon from the bottom of the left pane one more time. On the Settings box, go to the Upload defaults category from the left pane, and go to Advanced settings from the right. From the Comment visibility drop-down list under the Comments section in the right, choose your preferred comment allowance type, and click SAVE to allow the comments on the videos the channel has.

3. Set Comment Allowance for Videos

Back on the YouTube Studio page, click Content from the left pane. From the right section, check the Video box at the top of the list to select all the videos the channel has. Click Edit from the column header, and click Comments from the menu that comes up. From the New value drop-down list, choose your preferred allowance option for the comments, click UPDATE VIDEOS from the upper-right area, check the I understand the implications of this action box, and click UPDATE VIDEOS to allow comments on all the videos of the channel.

Additional Info about Comments Options

The four options that become available when you allow the comments on your YouTube channel along with their meaning are:

• Allow all comments

When you choose this option, YouTube allows everyone to post any kind of comment, irrespective of how inappropriate or unacceptable the text is.

• Hold potentially inappropriate comments for review

This option allows all the comments from all the users only if YouTube assumes that the text is safe, and doesn’t contain any inappropriate words. In case YouTube detects some objectionable content such as spam or slang, the comment is not published, until you review the text, and approve it manually.

• Hold all comments for review

Selecting this option holds all the comments from all the users, and waits for you to review and allow or disallow each of them manually.

• Disable comments

When this option is selected, no one can post a comment to the video(s) whatsoever.

Part 2: Turn on or Turn off Comments for Specific Videos

As you might have noticed, any video that is marked as ‘Made for kids’ doesn’t allow users to post comments. You can exploit this feature to enable or disable commenting on specific YouTube videos as well.

To learn how to turn on comments on YouTube for a specific video, you can follow the steps given below:

Step 1: Go to the Content Page

Use the method explained earlier to go to YouTube Studio, and click Content from the navigation bar in the left.

Step 2: Go to the Target Video’s Details Page

Hover the mouse over the target video in the right window, and click the Details icon.

Step 3: Turn on Comments

From under the Audience section in the right window of the Video details page, select the No, it’s not made for kids radio button. Next, click SHOW MORE, scroll down to the Comments and ratings section, and choose your preferred privacy option from the Comment visibility drop-down list. Click SAVE from the upper-right area to save the changes.

Note: To learn how to disable comments on YouTube for specific video, you can repeat the above steps, and choose the Yes, it’s made for kids radio button from the Audience section when you are on the Video details page.

FAQs About YouTube Comments

1. Why can’t I comment on the YouTube video?

There could be several reasons for this. For instance, the video or the entire channel is configured as ‘Made for kids’ by the owner, comments are disabled for the video or the channel by the owner, you are using some inappropriate words in the comment that have been temporarily blocked by YouTube, and the text requires to be reviewed and approved by the owner before it becomes visible, etc.

2. I want people to comment on my Private video. What should I do?

At the time of this writing, YouTube doesn’t allow anyone to post a comment on any video that has been set as ‘Private’. If your video is configured that way, you must change its nature to ‘Unlisted’, and share its link to the users before they can post a comment.

3. How can I block certain words and links on the YouTube comments?

You can go to YouTube Studio > Settings > Community, and on the Automated Filters tab in the right window, add the words to block in the Blocked words field. You can add multiple words by separating them with commas. To block the comments with links, check the Block links box. Click SAVE to save the changes.

4. If I turn comments off and back on again, will the old comments come back?

Yes. When you turn off the comments, the existing comments disappear. When you turn them back on, all the previous comments reappear, and become visible to the audience.

5. If I change my comment settings, will the existing comments be impacted?

That depends on the nature of the comments. For instance, if you modify the settings, the changes are reflected on the comments posted on the new videos, and the new comments on your channel homepage. However, there will be no impact on the existing comments on the existing videos, new comments on the existing videos, and the existing comments on your channel’s homepage.

Conclusion

It is easy to understand how to turn on comments on YouTube. The best thing is, the comments are enabled by default, and if you don’t need them, you can simply disable them by configuring the videos or the entire channel as ‘Made for kids’. If the comments on any video were enabled previously, and are disabled later on, the existing comments automatically disappear. They reappear when the comments on the video are reenabled.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

YouTube comments are enabled by default, and if they aren’t, learning how to turn on comments on YouTube is extremely simple. One of the major benefits of having the comments enabled on your YouTube videos is that you get genuine feedback from your audiences.

As a brand, it is imperative to thoroughly read all the comments that your YouTube videos receive. This not only helps you do sentimental analysis; it also enables you to understand what the viewers expect from you, and where should you focus more while recording and editing your footage.

Keeping all these points in mind, the following sections explain how to enable comments on YouTube and how to turn off comments on YouTube. Here you will also get to know what other types of security and privacy options are there that you can use to filter the comments posted by the disturbing elements.

Part 1: How to Turn on or Turn off Comments for YouTube Channel

If you don’t want any comments on any of the videos that you publish, you must learn how to disable comments on the YouTube channel. The process of doing so is explained below:

Step 1: Get to YouTube Studio

Use your favorite web browser to go to YouTube and sign in to your Google account. Click your profile picture from the top-right corner of the webpage, and click YouTube Studio from the menu that appears.

Step 2: Go to Channel’s Advanced Settings

From the bottom of the left pane, click the Settings icon, click Channel from the Settings box that comes up next, and go to Advanced settings from the right window.

Step 3: Turn Off Comments

From the Audience section in the right pane itself, click to select the Yes, set this channel as made for kids. I always upload content that’s made for kids radio button. Click SAVE from the bottom-right corner to save the changes in order to turn off comments on all the videos on your YouTube channel.

To turn on comments on all the videos on your YouTube channel, you can follow the instructions given below:

1. Set Channel Videos as Not Made for Kids

Use the method explained above to get to the channel’s Advanced settings box. Select the No, set this channel as not made for kids. I never upload content that’s made for kids radio button. Click SAVE to save the changes.

2. Define Acceptable Comment Types

Click the Settings icon from the bottom of the left pane one more time. On the Settings box, go to the Upload defaults category from the left pane, and go to Advanced settings from the right. From the Comment visibility drop-down list under the Comments section in the right, choose your preferred comment allowance type, and click SAVE to allow the comments on the videos the channel has.

3. Set Comment Allowance for Videos

Back on the YouTube Studio page, click Content from the left pane. From the right section, check the Video box at the top of the list to select all the videos the channel has. Click Edit from the column header, and click Comments from the menu that comes up. From the New value drop-down list, choose your preferred allowance option for the comments, click UPDATE VIDEOS from the upper-right area, check the I understand the implications of this action box, and click UPDATE VIDEOS to allow comments on all the videos of the channel.

Additional Info about Comments Options

The four options that become available when you allow the comments on your YouTube channel along with their meaning are:

• Allow all comments

When you choose this option, YouTube allows everyone to post any kind of comment, irrespective of how inappropriate or unacceptable the text is.

• Hold potentially inappropriate comments for review

This option allows all the comments from all the users only if YouTube assumes that the text is safe, and doesn’t contain any inappropriate words. In case YouTube detects some objectionable content such as spam or slang, the comment is not published, until you review the text, and approve it manually.

• Hold all comments for review

Selecting this option holds all the comments from all the users, and waits for you to review and allow or disallow each of them manually.

• Disable comments

When this option is selected, no one can post a comment to the video(s) whatsoever.

Part 2: Turn on or Turn off Comments for Specific Videos

As you might have noticed, any video that is marked as ‘Made for kids’ doesn’t allow users to post comments. You can exploit this feature to enable or disable commenting on specific YouTube videos as well.

To learn how to turn on comments on YouTube for a specific video, you can follow the steps given below:

Step 1: Go to the Content Page

Use the method explained earlier to go to YouTube Studio, and click Content from the navigation bar in the left.

Step 2: Go to the Target Video’s Details Page

Hover the mouse over the target video in the right window, and click the Details icon.

Step 3: Turn on Comments

From under the Audience section in the right window of the Video details page, select the No, it’s not made for kids radio button. Next, click SHOW MORE, scroll down to the Comments and ratings section, and choose your preferred privacy option from the Comment visibility drop-down list. Click SAVE from the upper-right area to save the changes.

Note: To learn how to disable comments on YouTube for specific video, you can repeat the above steps, and choose the Yes, it’s made for kids radio button from the Audience section when you are on the Video details page.

FAQs About YouTube Comments

1. Why can’t I comment on the YouTube video?

There could be several reasons for this. For instance, the video or the entire channel is configured as ‘Made for kids’ by the owner, comments are disabled for the video or the channel by the owner, you are using some inappropriate words in the comment that have been temporarily blocked by YouTube, and the text requires to be reviewed and approved by the owner before it becomes visible, etc.

2. I want people to comment on my Private video. What should I do?

At the time of this writing, YouTube doesn’t allow anyone to post a comment on any video that has been set as ‘Private’. If your video is configured that way, you must change its nature to ‘Unlisted’, and share its link to the users before they can post a comment.

3. How can I block certain words and links on the YouTube comments?

You can go to YouTube Studio > Settings > Community, and on the Automated Filters tab in the right window, add the words to block in the Blocked words field. You can add multiple words by separating them with commas. To block the comments with links, check the Block links box. Click SAVE to save the changes.

4. If I turn comments off and back on again, will the old comments come back?

Yes. When you turn off the comments, the existing comments disappear. When you turn them back on, all the previous comments reappear, and become visible to the audience.

5. If I change my comment settings, will the existing comments be impacted?

That depends on the nature of the comments. For instance, if you modify the settings, the changes are reflected on the comments posted on the new videos, and the new comments on your channel homepage. However, there will be no impact on the existing comments on the existing videos, new comments on the existing videos, and the existing comments on your channel’s homepage.

Conclusion

It is easy to understand how to turn on comments on YouTube. The best thing is, the comments are enabled by default, and if you don’t need them, you can simply disable them by configuring the videos or the entire channel as ‘Made for kids’. If the comments on any video were enabled previously, and are disabled later on, the existing comments automatically disappear. They reappear when the comments on the video are reenabled.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

YouTube comments are enabled by default, and if they aren’t, learning how to turn on comments on YouTube is extremely simple. One of the major benefits of having the comments enabled on your YouTube videos is that you get genuine feedback from your audiences.

As a brand, it is imperative to thoroughly read all the comments that your YouTube videos receive. This not only helps you do sentimental analysis; it also enables you to understand what the viewers expect from you, and where should you focus more while recording and editing your footage.

Keeping all these points in mind, the following sections explain how to enable comments on YouTube and how to turn off comments on YouTube. Here you will also get to know what other types of security and privacy options are there that you can use to filter the comments posted by the disturbing elements.

Part 1: How to Turn on or Turn off Comments for YouTube Channel

If you don’t want any comments on any of the videos that you publish, you must learn how to disable comments on the YouTube channel. The process of doing so is explained below:

Step 1: Get to YouTube Studio

Use your favorite web browser to go to YouTube and sign in to your Google account. Click your profile picture from the top-right corner of the webpage, and click YouTube Studio from the menu that appears.

Step 2: Go to Channel’s Advanced Settings

From the bottom of the left pane, click the Settings icon, click Channel from the Settings box that comes up next, and go to Advanced settings from the right window.

Step 3: Turn Off Comments

From the Audience section in the right pane itself, click to select the Yes, set this channel as made for kids. I always upload content that’s made for kids radio button. Click SAVE from the bottom-right corner to save the changes in order to turn off comments on all the videos on your YouTube channel.

To turn on comments on all the videos on your YouTube channel, you can follow the instructions given below:

1. Set Channel Videos as Not Made for Kids

Use the method explained above to get to the channel’s Advanced settings box. Select the No, set this channel as not made for kids. I never upload content that’s made for kids radio button. Click SAVE to save the changes.

2. Define Acceptable Comment Types

Click the Settings icon from the bottom of the left pane one more time. On the Settings box, go to the Upload defaults category from the left pane, and go to Advanced settings from the right. From the Comment visibility drop-down list under the Comments section in the right, choose your preferred comment allowance type, and click SAVE to allow the comments on the videos the channel has.

3. Set Comment Allowance for Videos

Back on the YouTube Studio page, click Content from the left pane. From the right section, check the Video box at the top of the list to select all the videos the channel has. Click Edit from the column header, and click Comments from the menu that comes up. From the New value drop-down list, choose your preferred allowance option for the comments, click UPDATE VIDEOS from the upper-right area, check the I understand the implications of this action box, and click UPDATE VIDEOS to allow comments on all the videos of the channel.

Additional Info about Comments Options

The four options that become available when you allow the comments on your YouTube channel along with their meaning are:

• Allow all comments

When you choose this option, YouTube allows everyone to post any kind of comment, irrespective of how inappropriate or unacceptable the text is.

• Hold potentially inappropriate comments for review

This option allows all the comments from all the users only if YouTube assumes that the text is safe, and doesn’t contain any inappropriate words. In case YouTube detects some objectionable content such as spam or slang, the comment is not published, until you review the text, and approve it manually.

• Hold all comments for review

Selecting this option holds all the comments from all the users, and waits for you to review and allow or disallow each of them manually.

• Disable comments

When this option is selected, no one can post a comment to the video(s) whatsoever.

Part 2: Turn on or Turn off Comments for Specific Videos

As you might have noticed, any video that is marked as ‘Made for kids’ doesn’t allow users to post comments. You can exploit this feature to enable or disable commenting on specific YouTube videos as well.

To learn how to turn on comments on YouTube for a specific video, you can follow the steps given below:

Step 1: Go to the Content Page

Use the method explained earlier to go to YouTube Studio, and click Content from the navigation bar in the left.

Step 2: Go to the Target Video’s Details Page

Hover the mouse over the target video in the right window, and click the Details icon.

Step 3: Turn on Comments

From under the Audience section in the right window of the Video details page, select the No, it’s not made for kids radio button. Next, click SHOW MORE, scroll down to the Comments and ratings section, and choose your preferred privacy option from the Comment visibility drop-down list. Click SAVE from the upper-right area to save the changes.

Note: To learn how to disable comments on YouTube for specific video, you can repeat the above steps, and choose the Yes, it’s made for kids radio button from the Audience section when you are on the Video details page.

FAQs About YouTube Comments

1. Why can’t I comment on the YouTube video?

There could be several reasons for this. For instance, the video or the entire channel is configured as ‘Made for kids’ by the owner, comments are disabled for the video or the channel by the owner, you are using some inappropriate words in the comment that have been temporarily blocked by YouTube, and the text requires to be reviewed and approved by the owner before it becomes visible, etc.

2. I want people to comment on my Private video. What should I do?

At the time of this writing, YouTube doesn’t allow anyone to post a comment on any video that has been set as ‘Private’. If your video is configured that way, you must change its nature to ‘Unlisted’, and share its link to the users before they can post a comment.

3. How can I block certain words and links on the YouTube comments?

You can go to YouTube Studio > Settings > Community, and on the Automated Filters tab in the right window, add the words to block in the Blocked words field. You can add multiple words by separating them with commas. To block the comments with links, check the Block links box. Click SAVE to save the changes.

4. If I turn comments off and back on again, will the old comments come back?

Yes. When you turn off the comments, the existing comments disappear. When you turn them back on, all the previous comments reappear, and become visible to the audience.

5. If I change my comment settings, will the existing comments be impacted?

That depends on the nature of the comments. For instance, if you modify the settings, the changes are reflected on the comments posted on the new videos, and the new comments on your channel homepage. However, there will be no impact on the existing comments on the existing videos, new comments on the existing videos, and the existing comments on your channel’s homepage.

Conclusion

It is easy to understand how to turn on comments on YouTube. The best thing is, the comments are enabled by default, and if you don’t need them, you can simply disable them by configuring the videos or the entire channel as ‘Made for kids’. If the comments on any video were enabled previously, and are disabled later on, the existing comments automatically disappear. They reappear when the comments on the video are reenabled.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

YouTube comments are enabled by default, and if they aren’t, learning how to turn on comments on YouTube is extremely simple. One of the major benefits of having the comments enabled on your YouTube videos is that you get genuine feedback from your audiences.

As a brand, it is imperative to thoroughly read all the comments that your YouTube videos receive. This not only helps you do sentimental analysis; it also enables you to understand what the viewers expect from you, and where should you focus more while recording and editing your footage.

Keeping all these points in mind, the following sections explain how to enable comments on YouTube and how to turn off comments on YouTube. Here you will also get to know what other types of security and privacy options are there that you can use to filter the comments posted by the disturbing elements.

Part 1: How to Turn on or Turn off Comments for YouTube Channel

If you don’t want any comments on any of the videos that you publish, you must learn how to disable comments on the YouTube channel. The process of doing so is explained below:

Step 1: Get to YouTube Studio

Use your favorite web browser to go to YouTube and sign in to your Google account. Click your profile picture from the top-right corner of the webpage, and click YouTube Studio from the menu that appears.

Step 2: Go to Channel’s Advanced Settings

From the bottom of the left pane, click the Settings icon, click Channel from the Settings box that comes up next, and go to Advanced settings from the right window.

Step 3: Turn Off Comments

From the Audience section in the right pane itself, click to select the Yes, set this channel as made for kids. I always upload content that’s made for kids radio button. Click SAVE from the bottom-right corner to save the changes in order to turn off comments on all the videos on your YouTube channel.

To turn on comments on all the videos on your YouTube channel, you can follow the instructions given below:

1. Set Channel Videos as Not Made for Kids

Use the method explained above to get to the channel’s Advanced settings box. Select the No, set this channel as not made for kids. I never upload content that’s made for kids radio button. Click SAVE to save the changes.

2. Define Acceptable Comment Types

Click the Settings icon from the bottom of the left pane one more time. On the Settings box, go to the Upload defaults category from the left pane, and go to Advanced settings from the right. From the Comment visibility drop-down list under the Comments section in the right, choose your preferred comment allowance type, and click SAVE to allow the comments on the videos the channel has.

3. Set Comment Allowance for Videos

Back on the YouTube Studio page, click Content from the left pane. From the right section, check the Video box at the top of the list to select all the videos the channel has. Click Edit from the column header, and click Comments from the menu that comes up. From the New value drop-down list, choose your preferred allowance option for the comments, click UPDATE VIDEOS from the upper-right area, check the I understand the implications of this action box, and click UPDATE VIDEOS to allow comments on all the videos of the channel.

Additional Info about Comments Options

The four options that become available when you allow the comments on your YouTube channel along with their meaning are:

• Allow all comments

When you choose this option, YouTube allows everyone to post any kind of comment, irrespective of how inappropriate or unacceptable the text is.

• Hold potentially inappropriate comments for review

This option allows all the comments from all the users only if YouTube assumes that the text is safe, and doesn’t contain any inappropriate words. In case YouTube detects some objectionable content such as spam or slang, the comment is not published, until you review the text, and approve it manually.

• Hold all comments for review

Selecting this option holds all the comments from all the users, and waits for you to review and allow or disallow each of them manually.

• Disable comments

When this option is selected, no one can post a comment to the video(s) whatsoever.

Part 2: Turn on or Turn off Comments for Specific Videos

As you might have noticed, any video that is marked as ‘Made for kids’ doesn’t allow users to post comments. You can exploit this feature to enable or disable commenting on specific YouTube videos as well.

To learn how to turn on comments on YouTube for a specific video, you can follow the steps given below:

Step 1: Go to the Content Page

Use the method explained earlier to go to YouTube Studio, and click Content from the navigation bar in the left.

Step 2: Go to the Target Video’s Details Page

Hover the mouse over the target video in the right window, and click the Details icon.

Step 3: Turn on Comments

From under the Audience section in the right window of the Video details page, select the No, it’s not made for kids radio button. Next, click SHOW MORE, scroll down to the Comments and ratings section, and choose your preferred privacy option from the Comment visibility drop-down list. Click SAVE from the upper-right area to save the changes.

Note: To learn how to disable comments on YouTube for specific video, you can repeat the above steps, and choose the Yes, it’s made for kids radio button from the Audience section when you are on the Video details page.

FAQs About YouTube Comments

1. Why can’t I comment on the YouTube video?

There could be several reasons for this. For instance, the video or the entire channel is configured as ‘Made for kids’ by the owner, comments are disabled for the video or the channel by the owner, you are using some inappropriate words in the comment that have been temporarily blocked by YouTube, and the text requires to be reviewed and approved by the owner before it becomes visible, etc.

2. I want people to comment on my Private video. What should I do?

At the time of this writing, YouTube doesn’t allow anyone to post a comment on any video that has been set as ‘Private’. If your video is configured that way, you must change its nature to ‘Unlisted’, and share its link to the users before they can post a comment.

3. How can I block certain words and links on the YouTube comments?

You can go to YouTube Studio > Settings > Community, and on the Automated Filters tab in the right window, add the words to block in the Blocked words field. You can add multiple words by separating them with commas. To block the comments with links, check the Block links box. Click SAVE to save the changes.

4. If I turn comments off and back on again, will the old comments come back?

Yes. When you turn off the comments, the existing comments disappear. When you turn them back on, all the previous comments reappear, and become visible to the audience.

5. If I change my comment settings, will the existing comments be impacted?

That depends on the nature of the comments. For instance, if you modify the settings, the changes are reflected on the comments posted on the new videos, and the new comments on your channel homepage. However, there will be no impact on the existing comments on the existing videos, new comments on the existing videos, and the existing comments on your channel’s homepage.

Conclusion

It is easy to understand how to turn on comments on YouTube. The best thing is, the comments are enabled by default, and if you don’t need them, you can simply disable them by configuring the videos or the entire channel as ‘Made for kids’. If the comments on any video were enabled previously, and are disabled later on, the existing comments automatically disappear. They reappear when the comments on the video are reenabled.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Storytelling Steps for YouTube Ascension

The Best Storytelling Techniques to Grow Your YouTube Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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