"2024 Approved  HarmonizeProPC  Seamless Integration for Video & Music"

"2024 Approved HarmonizeProPC Seamless Integration for Video & Music"

Joseph Lv13

HarmonizeProPC: Seamless Integration for Video & Music

The online world is steadily shifting from static photos to videos and it is quite evident from the social media users. Everyone prefers uploading short videos with music to get more attention rather than uploading a collection of photos. You can join multiple video clips and add background music as well as make a slideshow video with audio. You will require a video editor with music to get the job done.

There are different types of video editors available where you can upload photos and video clips along with songs and music. You turn them into an eye-catching music video instantly with different video effects and animations. Starting from online video editors with music to standalone video editing software, here is the list of the top 10 best video editors for creating and editing videos with music like a professional.

Part 1. Best music video editors for PC

1. Filmora

System compatibility: Windows 11/10/8/7 and Mac

Rating: 4.7/5

Wondershare Filmora is the best video editor with music. It is a premium software where you get all the features and functionalities you need to make and edit music videos like a pro. The software lets you capture screen video, webcam video, external audio as well as voiceover. Therefore, you can use your own music or song in the background of your video.

When it comes to video editing, all the standard tools are available for music video creation. There are loads of transitions, effects, elements, audio and titles available. Besides, there is a dedicated stock media library available. You can import and export different file formats and publish 4K videos as well. Here are the top features of Wondershare Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

  • Drag and drop all media files for video creation.
  • Easy timeline for organizing media files and editing them quickly.
  • Crop, trim, split, cut, and combine media files.
  • Wide range of video transitions and audio effects.
  • Different motion elements, titles, and stock media files.
  • Keyframing, noise removal, video stabilization options.
  • Super intuitive user interface for all users.

filmora top features

2. Windows Movie Maker

System compatibility: Windows 11, 10

Rating: 4.0/5

If you are Windows user and you are looking for a free video editor with song, Windows Movie Maker is the perfect app you can get from Microsoft Store. Even though it comes free, the video editor is quite powerful. You can crop, trim, join video clips and add text and music to your video. There are image filters available for photo enhancement as well as transitions to apply in the video.

There are in-built music tracks available and it supports importing a wide range of media files. You can avail animated pan and zoom feature for photos and adjust volume and speed. There is also a Pro version available that supports 4K video and better project management as well as advanced tools. Here are the top features of Windows Movie Maker.

  • Rotate, trim, flip, and join video clips to make music video.
  • Make video from photos and add in-built or external music files.
  • Add titles, credits, texts, stickers, as well as pan-zoom animation.
  • Wide range of transition effects and photo filters available.
  • Supports importing and exporting different file formats.
  • Pro version supports 4K resolution and offers exclusive quick tools.

windows movies maker

3. Blender

System compatibility: Windows 11, 10, 8.1 macOS 10.13+, Linux.

Rating: 4.5/5

If you are looking for an open-source video editor, Blender is the best choice. It is completely free to use and it comes with all the standard features for creating and editing music videos. The software is particularly popular for modelling, sculpting, rendering and creating animation-based videos. The video editor contains 32 slots where you can add your media files to create the video.

Blender allows you to change video speed, adjust different layers in the videos and add preferred transitions. Moreover, there are masks and filters available to enhance video content. The advance options of audio mixing and keyframing will surely come handy for advanced users. Here are the top features of Blender video editor.

  • Cut, split, trim, and join videos clips.
  • Color grading, photo filters and custom text options.
  • Add effects, transitions, and animations to your video.
  • Live visualization options for advanced users.
  • Motion tracking, scene stabilization and compositing options.

blender video editor

4. Adobe Premiere Pro

System compatibility: Windows 10 and 11.

Rating: 4.5/5

Adobe Premiere Pro is the best video editor for professionals. The software has a slightly steep learning curve and it requires a high-end computer. Therefore, it is useful for you when you are serious about making professional-quality music video. In fact, Adobe Premiere Pro is widely used in the music video and video creation industry.

Adobe Premiere Pro is the perfect combination of standard and advanced video editing options. You can edit various video files at the same time. In fact, it is perfect for a team to work on your music video files. You can edit VR videos, multi-cam videos as well 3D videos. You can edit your photos, video clips and audio files perfectly as per your requirements. Here are the top features of Adobe Premiere Pro.

  • Trim, split, crop, merge, adjust speed, color correction options.
  • Edit video clips and audio files minutely with comparison view.
  • Auto color correction, auto reframe, and configurable user interface.
  • Editing advanced videos like VR and 3D as well as advance audio editor.
  • Supports importing and exporting different media file formats.

adobe premiere pro professionals

5. Final Cut Pro

System compatibility: macOS 10.14 or higher

Rating: 4.4/5

Final Cut Pro for Mac users is equivalent to Adobe Premium Pro for Windows users. It is widely used by video creators to edit your videos and add effects and audio to get the desired result. You get the standard as well as the advanced video editing options and features. You can publish your music video at high resolution, and the software takes minimum time for rendering.

Final Cut Pro allows editing 3D, VR, multi-cam, and 360-degree videos. There are loads of effects, filters, and presets available to apply to your video clips and photos to create a music video. The presence of cinematic mode and object tracker could be useful for creating out-of-the-box videos. Here are the top features of Final Cut Pro.

  • Trim, split, crop, change speed, color correction, and multi-cam video editing.
  • Amazing cinematic mode to enhance music video content and quality.
  • Add external music file and edit the music file as required.
  • Proper organization tool for team to work collaboratively.
  • Background rendering feature saves a lot of time in video processing.
  • Publish your music video in high resolution without long processing time.

final cut pro

7. Clido

System compatibility: Windows, Mac, Linux, Android and iOS.

Rating: 4.5/5

Clido is an online platform where you get different tools for video editing. It is a premium online video editor with music and hence, it is suitable for all those who want to edit video with music on the go. There is no need to download any software and you can merge, compress, resize, cut and crop video as per your requirements.

You can even rotate and adjust speed to create slow-motion videos. To create your music video, you have to opt for its video maker where you can use photos, video clips, GIFs, and music. You can edit the duration for photos and video clips as per your preference. There is also a slideshow maker available for instant video creation with your photos. Here are the top features of Clido that you should be aware of.

  • Flip, loop, reverse, crop, resize, and merge video clips.
  • Create slideshow videos and add music of your choice instantly.
  • Wide range of presets and video filters.
  • Change aspect ratios to make videos for different platforms.
  • Super intuitive user interface and secure platform.
  • Compatible with popular browsers and suitable for PC and phone users

clido

8. Adobe Express

System compatibility: Windows, Mac, Linux, Android, and iOS.

Rating: 4.5/5

Adobe Express is an online video editor with song that is compatible with popular browsers and all devices. You can create stunning music videos in a few minutes. There are various templates available to get started and finish your stunning music video in a few steps. There is a wide range of stock images available from Adobe. You get access to effects, textures, overlays, and filters to enhance video quality.

You can also remove background from your photos to improve video content. There are various graphical elements available to add to your video. You can resize your video to be compatible with online platforms and different devices. The software allows you to play with texts and titles by offering various customization options. Here are the top features of Adobe Express.

  • Loads of video templates for quick video creation.
  • Resize photos, convert to different formats, and remove background.
  • Trim and crop video clips, convert to GIFs, resize as required.
  • Access to stock media library of Adobe and experiment with text.
  • Make video for different online platforms and different devices.

adobe express

9. VideoPad

System compatibility: Windows 11, 10, 8, 7, Vista and XP & Mac OS X 10.5 or above.

Rating: 4.1/5

VideoPad from NCH Software is a simple but powerful video editor. You can create stunning music videos and edit them as per your requirements. The user interface is suitable for beginners and you can avail different video effects and transitions to apply to your video. There are also dedicated audio tools available to edit audio and music files.

The software supports editing 360-degree and 3D videos. In fact, it supports over 60 video file formats for importing them. The software is equally useful in video optimization and you can share the edited video on different online platforms as per your preference. Here are the top features of VideoPad.

  • Standard video and audio editing options available.
  • Mix music track, add audio effects, and record your narration.
  • Wide range of templates for intro, outro and others for branding.
  • Supports up to 4K resolution and lossless export.
  • Video optimization, stabilization, color correction, and change speed.
  • Upload videos directly to YouTube, Vimeo, and Flickr and cloud platforms.

videopad

Part 2. How to make a music video on my own?

In order to make a music video file, you will need a video editor, video clips or photos, and background music. We recommend Wondershare Filmora as the best video editor for music videos. Transfer the video clips or photos with which you want to make the music video from your phone to your computer. Choose and download the music file that you would want to add to the background of your video. You can also record your own song or music and use the same for background music. Here are the steps to make a music video on your own.

Step 1: Download and install Filmora as per your operating system. Launch the software and click on New Project.

new peoject

Step 2: Drag and drop the video clips, photos, music and audio files on Project Media folder.

Step 3: Drag and drop the video clips or photos on Timeline and arrange them in order as you want in your video. You can stretch the duration of the photos and videos as per your requirements.

filmora arrange the photo

Step 4: Go to Transition option at the top bar and drag and drop the transition of your choice on the photos or video clips so that the transition is eye-catching and eye-soothing.

filmora beautiful transition effects

Step 5: Drag and drop the music file from Project Media folder on the Timeline below the photos or video clips. You can stretch or trim the music track to suit the video length. Check out Audio, Effects, Elements and Titles section at the top bar so that you can incorporate them in your music video to be more appealing and engaging.

filmora add bgm

Step 6: Preview the music video on Filmora and click on Export button to save it on your hard drive as per your selected file format.

filmora export your video

1. How do I add music to video editor on PC?

Different video editor offers different options to add music. Some allow you to drag and drop music file from your hard drive to video editor directly. Otherwise, you have to browse and go to the location and select the music file. Online video editor also allows uploading music file from cloud storage.

2. What software is best for editing music videos?

Wondershare Filmora is the best video editor for editing music videos. This is because it is a premium software with all the features and functionalities that you need to edit your music video. The user interface is intuitive for everyone to enhance video content and quality.

3. What is the best app to put music to videos?

InShot is the best app to put music to videos for Android users. For iOS users, Video Maker with Music Editor is the best app to use where all the required features are readily available.

Try It Free

For macOS 10.12 or later

  • Drag and drop all media files for video creation.
  • Easy timeline for organizing media files and editing them quickly.
  • Crop, trim, split, cut, and combine media files.
  • Wide range of video transitions and audio effects.
  • Different motion elements, titles, and stock media files.
  • Keyframing, noise removal, video stabilization options.
  • Super intuitive user interface for all users.

filmora top features

2. Windows Movie Maker

System compatibility: Windows 11, 10

Rating: 4.0/5

If you are Windows user and you are looking for a free video editor with song, Windows Movie Maker is the perfect app you can get from Microsoft Store. Even though it comes free, the video editor is quite powerful. You can crop, trim, join video clips and add text and music to your video. There are image filters available for photo enhancement as well as transitions to apply in the video.

There are in-built music tracks available and it supports importing a wide range of media files. You can avail animated pan and zoom feature for photos and adjust volume and speed. There is also a Pro version available that supports 4K video and better project management as well as advanced tools. Here are the top features of Windows Movie Maker.

  • Rotate, trim, flip, and join video clips to make music video.
  • Make video from photos and add in-built or external music files.
  • Add titles, credits, texts, stickers, as well as pan-zoom animation.
  • Wide range of transition effects and photo filters available.
  • Supports importing and exporting different file formats.
  • Pro version supports 4K resolution and offers exclusive quick tools.

windows movies maker

3. Blender

System compatibility: Windows 11, 10, 8.1 macOS 10.13+, Linux.

Rating: 4.5/5

If you are looking for an open-source video editor, Blender is the best choice. It is completely free to use and it comes with all the standard features for creating and editing music videos. The software is particularly popular for modelling, sculpting, rendering and creating animation-based videos. The video editor contains 32 slots where you can add your media files to create the video.

Blender allows you to change video speed, adjust different layers in the videos and add preferred transitions. Moreover, there are masks and filters available to enhance video content. The advance options of audio mixing and keyframing will surely come handy for advanced users. Here are the top features of Blender video editor.

  • Cut, split, trim, and join videos clips.
  • Color grading, photo filters and custom text options.
  • Add effects, transitions, and animations to your video.
  • Live visualization options for advanced users.
  • Motion tracking, scene stabilization and compositing options.

blender video editor

4. Adobe Premiere Pro

System compatibility: Windows 10 and 11.

Rating: 4.5/5

Adobe Premiere Pro is the best video editor for professionals. The software has a slightly steep learning curve and it requires a high-end computer. Therefore, it is useful for you when you are serious about making professional-quality music video. In fact, Adobe Premiere Pro is widely used in the music video and video creation industry.

Adobe Premiere Pro is the perfect combination of standard and advanced video editing options. You can edit various video files at the same time. In fact, it is perfect for a team to work on your music video files. You can edit VR videos, multi-cam videos as well 3D videos. You can edit your photos, video clips and audio files perfectly as per your requirements. Here are the top features of Adobe Premiere Pro.

  • Trim, split, crop, merge, adjust speed, color correction options.
  • Edit video clips and audio files minutely with comparison view.
  • Auto color correction, auto reframe, and configurable user interface.
  • Editing advanced videos like VR and 3D as well as advance audio editor.
  • Supports importing and exporting different media file formats.

adobe premiere pro professionals

5. Final Cut Pro

System compatibility: macOS 10.14 or higher

Rating: 4.4/5

Final Cut Pro for Mac users is equivalent to Adobe Premium Pro for Windows users. It is widely used by video creators to edit your videos and add effects and audio to get the desired result. You get the standard as well as the advanced video editing options and features. You can publish your music video at high resolution, and the software takes minimum time for rendering.

Final Cut Pro allows editing 3D, VR, multi-cam, and 360-degree videos. There are loads of effects, filters, and presets available to apply to your video clips and photos to create a music video. The presence of cinematic mode and object tracker could be useful for creating out-of-the-box videos. Here are the top features of Final Cut Pro.

  • Trim, split, crop, change speed, color correction, and multi-cam video editing.
  • Amazing cinematic mode to enhance music video content and quality.
  • Add external music file and edit the music file as required.
  • Proper organization tool for team to work collaboratively.
  • Background rendering feature saves a lot of time in video processing.
  • Publish your music video in high resolution without long processing time.

final cut pro

7. Clido

System compatibility: Windows, Mac, Linux, Android and iOS.

Rating: 4.5/5

Clido is an online platform where you get different tools for video editing. It is a premium online video editor with music and hence, it is suitable for all those who want to edit video with music on the go. There is no need to download any software and you can merge, compress, resize, cut and crop video as per your requirements.

You can even rotate and adjust speed to create slow-motion videos. To create your music video, you have to opt for its video maker where you can use photos, video clips, GIFs, and music. You can edit the duration for photos and video clips as per your preference. There is also a slideshow maker available for instant video creation with your photos. Here are the top features of Clido that you should be aware of.

  • Flip, loop, reverse, crop, resize, and merge video clips.
  • Create slideshow videos and add music of your choice instantly.
  • Wide range of presets and video filters.
  • Change aspect ratios to make videos for different platforms.
  • Super intuitive user interface and secure platform.
  • Compatible with popular browsers and suitable for PC and phone users

clido

8. Adobe Express

System compatibility: Windows, Mac, Linux, Android, and iOS.

Rating: 4.5/5

Adobe Express is an online video editor with song that is compatible with popular browsers and all devices. You can create stunning music videos in a few minutes. There are various templates available to get started and finish your stunning music video in a few steps. There is a wide range of stock images available from Adobe. You get access to effects, textures, overlays, and filters to enhance video quality.

You can also remove background from your photos to improve video content. There are various graphical elements available to add to your video. You can resize your video to be compatible with online platforms and different devices. The software allows you to play with texts and titles by offering various customization options. Here are the top features of Adobe Express.

  • Loads of video templates for quick video creation.
  • Resize photos, convert to different formats, and remove background.
  • Trim and crop video clips, convert to GIFs, resize as required.
  • Access to stock media library of Adobe and experiment with text.
  • Make video for different online platforms and different devices.

adobe express

9. VideoPad

System compatibility: Windows 11, 10, 8, 7, Vista and XP & Mac OS X 10.5 or above.

Rating: 4.1/5

VideoPad from NCH Software is a simple but powerful video editor. You can create stunning music videos and edit them as per your requirements. The user interface is suitable for beginners and you can avail different video effects and transitions to apply to your video. There are also dedicated audio tools available to edit audio and music files.

The software supports editing 360-degree and 3D videos. In fact, it supports over 60 video file formats for importing them. The software is equally useful in video optimization and you can share the edited video on different online platforms as per your preference. Here are the top features of VideoPad.

  • Standard video and audio editing options available.
  • Mix music track, add audio effects, and record your narration.
  • Wide range of templates for intro, outro and others for branding.
  • Supports up to 4K resolution and lossless export.
  • Video optimization, stabilization, color correction, and change speed.
  • Upload videos directly to YouTube, Vimeo, and Flickr and cloud platforms.

videopad

Part 2. How to make a music video on my own?

In order to make a music video file, you will need a video editor, video clips or photos, and background music. We recommend Wondershare Filmora as the best video editor for music videos. Transfer the video clips or photos with which you want to make the music video from your phone to your computer. Choose and download the music file that you would want to add to the background of your video. You can also record your own song or music and use the same for background music. Here are the steps to make a music video on your own.

Step 1: Download and install Filmora as per your operating system. Launch the software and click on New Project.

new peoject

Step 2: Drag and drop the video clips, photos, music and audio files on Project Media folder.

Step 3: Drag and drop the video clips or photos on Timeline and arrange them in order as you want in your video. You can stretch the duration of the photos and videos as per your requirements.

filmora arrange the photo

Step 4: Go to Transition option at the top bar and drag and drop the transition of your choice on the photos or video clips so that the transition is eye-catching and eye-soothing.

filmora beautiful transition effects

Step 5: Drag and drop the music file from Project Media folder on the Timeline below the photos or video clips. You can stretch or trim the music track to suit the video length. Check out Audio, Effects, Elements and Titles section at the top bar so that you can incorporate them in your music video to be more appealing and engaging.

filmora add bgm

Step 6: Preview the music video on Filmora and click on Export button to save it on your hard drive as per your selected file format.

filmora export your video

1. How do I add music to video editor on PC?

Different video editor offers different options to add music. Some allow you to drag and drop music file from your hard drive to video editor directly. Otherwise, you have to browse and go to the location and select the music file. Online video editor also allows uploading music file from cloud storage.

2. What software is best for editing music videos?

Wondershare Filmora is the best video editor for editing music videos. This is because it is a premium software with all the features and functionalities that you need to edit your music video. The user interface is intuitive for everyone to enhance video content and quality.

3. What is the best app to put music to videos?

InShot is the best app to put music to videos for Android users. For iOS users, Video Maker with Music Editor is the best app to use where all the required features are readily available.

Try It Free

For macOS 10.12 or later

  • Drag and drop all media files for video creation.
  • Easy timeline for organizing media files and editing them quickly.
  • Crop, trim, split, cut, and combine media files.
  • Wide range of video transitions and audio effects.
  • Different motion elements, titles, and stock media files.
  • Keyframing, noise removal, video stabilization options.
  • Super intuitive user interface for all users.

filmora top features

2. Windows Movie Maker

System compatibility: Windows 11, 10

Rating: 4.0/5

If you are Windows user and you are looking for a free video editor with song, Windows Movie Maker is the perfect app you can get from Microsoft Store. Even though it comes free, the video editor is quite powerful. You can crop, trim, join video clips and add text and music to your video. There are image filters available for photo enhancement as well as transitions to apply in the video.

There are in-built music tracks available and it supports importing a wide range of media files. You can avail animated pan and zoom feature for photos and adjust volume and speed. There is also a Pro version available that supports 4K video and better project management as well as advanced tools. Here are the top features of Windows Movie Maker.

  • Rotate, trim, flip, and join video clips to make music video.
  • Make video from photos and add in-built or external music files.
  • Add titles, credits, texts, stickers, as well as pan-zoom animation.
  • Wide range of transition effects and photo filters available.
  • Supports importing and exporting different file formats.
  • Pro version supports 4K resolution and offers exclusive quick tools.

windows movies maker

3. Blender

System compatibility: Windows 11, 10, 8.1 macOS 10.13+, Linux.

Rating: 4.5/5

If you are looking for an open-source video editor, Blender is the best choice. It is completely free to use and it comes with all the standard features for creating and editing music videos. The software is particularly popular for modelling, sculpting, rendering and creating animation-based videos. The video editor contains 32 slots where you can add your media files to create the video.

Blender allows you to change video speed, adjust different layers in the videos and add preferred transitions. Moreover, there are masks and filters available to enhance video content. The advance options of audio mixing and keyframing will surely come handy for advanced users. Here are the top features of Blender video editor.

  • Cut, split, trim, and join videos clips.
  • Color grading, photo filters and custom text options.
  • Add effects, transitions, and animations to your video.
  • Live visualization options for advanced users.
  • Motion tracking, scene stabilization and compositing options.

blender video editor

4. Adobe Premiere Pro

System compatibility: Windows 10 and 11.

Rating: 4.5/5

Adobe Premiere Pro is the best video editor for professionals. The software has a slightly steep learning curve and it requires a high-end computer. Therefore, it is useful for you when you are serious about making professional-quality music video. In fact, Adobe Premiere Pro is widely used in the music video and video creation industry.

Adobe Premiere Pro is the perfect combination of standard and advanced video editing options. You can edit various video files at the same time. In fact, it is perfect for a team to work on your music video files. You can edit VR videos, multi-cam videos as well 3D videos. You can edit your photos, video clips and audio files perfectly as per your requirements. Here are the top features of Adobe Premiere Pro.

  • Trim, split, crop, merge, adjust speed, color correction options.
  • Edit video clips and audio files minutely with comparison view.
  • Auto color correction, auto reframe, and configurable user interface.
  • Editing advanced videos like VR and 3D as well as advance audio editor.
  • Supports importing and exporting different media file formats.

adobe premiere pro professionals

5. Final Cut Pro

System compatibility: macOS 10.14 or higher

Rating: 4.4/5

Final Cut Pro for Mac users is equivalent to Adobe Premium Pro for Windows users. It is widely used by video creators to edit your videos and add effects and audio to get the desired result. You get the standard as well as the advanced video editing options and features. You can publish your music video at high resolution, and the software takes minimum time for rendering.

Final Cut Pro allows editing 3D, VR, multi-cam, and 360-degree videos. There are loads of effects, filters, and presets available to apply to your video clips and photos to create a music video. The presence of cinematic mode and object tracker could be useful for creating out-of-the-box videos. Here are the top features of Final Cut Pro.

  • Trim, split, crop, change speed, color correction, and multi-cam video editing.
  • Amazing cinematic mode to enhance music video content and quality.
  • Add external music file and edit the music file as required.
  • Proper organization tool for team to work collaboratively.
  • Background rendering feature saves a lot of time in video processing.
  • Publish your music video in high resolution without long processing time.

final cut pro

7. Clido

System compatibility: Windows, Mac, Linux, Android and iOS.

Rating: 4.5/5

Clido is an online platform where you get different tools for video editing. It is a premium online video editor with music and hence, it is suitable for all those who want to edit video with music on the go. There is no need to download any software and you can merge, compress, resize, cut and crop video as per your requirements.

You can even rotate and adjust speed to create slow-motion videos. To create your music video, you have to opt for its video maker where you can use photos, video clips, GIFs, and music. You can edit the duration for photos and video clips as per your preference. There is also a slideshow maker available for instant video creation with your photos. Here are the top features of Clido that you should be aware of.

  • Flip, loop, reverse, crop, resize, and merge video clips.
  • Create slideshow videos and add music of your choice instantly.
  • Wide range of presets and video filters.
  • Change aspect ratios to make videos for different platforms.
  • Super intuitive user interface and secure platform.
  • Compatible with popular browsers and suitable for PC and phone users

clido

8. Adobe Express

System compatibility: Windows, Mac, Linux, Android, and iOS.

Rating: 4.5/5

Adobe Express is an online video editor with song that is compatible with popular browsers and all devices. You can create stunning music videos in a few minutes. There are various templates available to get started and finish your stunning music video in a few steps. There is a wide range of stock images available from Adobe. You get access to effects, textures, overlays, and filters to enhance video quality.

You can also remove background from your photos to improve video content. There are various graphical elements available to add to your video. You can resize your video to be compatible with online platforms and different devices. The software allows you to play with texts and titles by offering various customization options. Here are the top features of Adobe Express.

  • Loads of video templates for quick video creation.
  • Resize photos, convert to different formats, and remove background.
  • Trim and crop video clips, convert to GIFs, resize as required.
  • Access to stock media library of Adobe and experiment with text.
  • Make video for different online platforms and different devices.

adobe express

9. VideoPad

System compatibility: Windows 11, 10, 8, 7, Vista and XP & Mac OS X 10.5 or above.

Rating: 4.1/5

VideoPad from NCH Software is a simple but powerful video editor. You can create stunning music videos and edit them as per your requirements. The user interface is suitable for beginners and you can avail different video effects and transitions to apply to your video. There are also dedicated audio tools available to edit audio and music files.

The software supports editing 360-degree and 3D videos. In fact, it supports over 60 video file formats for importing them. The software is equally useful in video optimization and you can share the edited video on different online platforms as per your preference. Here are the top features of VideoPad.

  • Standard video and audio editing options available.
  • Mix music track, add audio effects, and record your narration.
  • Wide range of templates for intro, outro and others for branding.
  • Supports up to 4K resolution and lossless export.
  • Video optimization, stabilization, color correction, and change speed.
  • Upload videos directly to YouTube, Vimeo, and Flickr and cloud platforms.

videopad

Part 2. How to make a music video on my own?

In order to make a music video file, you will need a video editor, video clips or photos, and background music. We recommend Wondershare Filmora as the best video editor for music videos. Transfer the video clips or photos with which you want to make the music video from your phone to your computer. Choose and download the music file that you would want to add to the background of your video. You can also record your own song or music and use the same for background music. Here are the steps to make a music video on your own.

Step 1: Download and install Filmora as per your operating system. Launch the software and click on New Project.

new peoject

Step 2: Drag and drop the video clips, photos, music and audio files on Project Media folder.

Step 3: Drag and drop the video clips or photos on Timeline and arrange them in order as you want in your video. You can stretch the duration of the photos and videos as per your requirements.

filmora arrange the photo

Step 4: Go to Transition option at the top bar and drag and drop the transition of your choice on the photos or video clips so that the transition is eye-catching and eye-soothing.

filmora beautiful transition effects

Step 5: Drag and drop the music file from Project Media folder on the Timeline below the photos or video clips. You can stretch or trim the music track to suit the video length. Check out Audio, Effects, Elements and Titles section at the top bar so that you can incorporate them in your music video to be more appealing and engaging.

filmora add bgm

Step 6: Preview the music video on Filmora and click on Export button to save it on your hard drive as per your selected file format.

filmora export your video

1. How do I add music to video editor on PC?

Different video editor offers different options to add music. Some allow you to drag and drop music file from your hard drive to video editor directly. Otherwise, you have to browse and go to the location and select the music file. Online video editor also allows uploading music file from cloud storage.

2. What software is best for editing music videos?

Wondershare Filmora is the best video editor for editing music videos. This is because it is a premium software with all the features and functionalities that you need to edit your music video. The user interface is intuitive for everyone to enhance video content and quality.

3. What is the best app to put music to videos?

InShot is the best app to put music to videos for Android users. For iOS users, Video Maker with Music Editor is the best app to use where all the required features are readily available.

Try It Free

For macOS 10.12 or later

  • Drag and drop all media files for video creation.
  • Easy timeline for organizing media files and editing them quickly.
  • Crop, trim, split, cut, and combine media files.
  • Wide range of video transitions and audio effects.
  • Different motion elements, titles, and stock media files.
  • Keyframing, noise removal, video stabilization options.
  • Super intuitive user interface for all users.

filmora top features

2. Windows Movie Maker

System compatibility: Windows 11, 10

Rating: 4.0/5

If you are Windows user and you are looking for a free video editor with song, Windows Movie Maker is the perfect app you can get from Microsoft Store. Even though it comes free, the video editor is quite powerful. You can crop, trim, join video clips and add text and music to your video. There are image filters available for photo enhancement as well as transitions to apply in the video.

There are in-built music tracks available and it supports importing a wide range of media files. You can avail animated pan and zoom feature for photos and adjust volume and speed. There is also a Pro version available that supports 4K video and better project management as well as advanced tools. Here are the top features of Windows Movie Maker.

  • Rotate, trim, flip, and join video clips to make music video.
  • Make video from photos and add in-built or external music files.
  • Add titles, credits, texts, stickers, as well as pan-zoom animation.
  • Wide range of transition effects and photo filters available.
  • Supports importing and exporting different file formats.
  • Pro version supports 4K resolution and offers exclusive quick tools.

windows movies maker

3. Blender

System compatibility: Windows 11, 10, 8.1 macOS 10.13+, Linux.

Rating: 4.5/5

If you are looking for an open-source video editor, Blender is the best choice. It is completely free to use and it comes with all the standard features for creating and editing music videos. The software is particularly popular for modelling, sculpting, rendering and creating animation-based videos. The video editor contains 32 slots where you can add your media files to create the video.

Blender allows you to change video speed, adjust different layers in the videos and add preferred transitions. Moreover, there are masks and filters available to enhance video content. The advance options of audio mixing and keyframing will surely come handy for advanced users. Here are the top features of Blender video editor.

  • Cut, split, trim, and join videos clips.
  • Color grading, photo filters and custom text options.
  • Add effects, transitions, and animations to your video.
  • Live visualization options for advanced users.
  • Motion tracking, scene stabilization and compositing options.

blender video editor

4. Adobe Premiere Pro

System compatibility: Windows 10 and 11.

Rating: 4.5/5

Adobe Premiere Pro is the best video editor for professionals. The software has a slightly steep learning curve and it requires a high-end computer. Therefore, it is useful for you when you are serious about making professional-quality music video. In fact, Adobe Premiere Pro is widely used in the music video and video creation industry.

Adobe Premiere Pro is the perfect combination of standard and advanced video editing options. You can edit various video files at the same time. In fact, it is perfect for a team to work on your music video files. You can edit VR videos, multi-cam videos as well 3D videos. You can edit your photos, video clips and audio files perfectly as per your requirements. Here are the top features of Adobe Premiere Pro.

  • Trim, split, crop, merge, adjust speed, color correction options.
  • Edit video clips and audio files minutely with comparison view.
  • Auto color correction, auto reframe, and configurable user interface.
  • Editing advanced videos like VR and 3D as well as advance audio editor.
  • Supports importing and exporting different media file formats.

adobe premiere pro professionals

5. Final Cut Pro

System compatibility: macOS 10.14 or higher

Rating: 4.4/5

Final Cut Pro for Mac users is equivalent to Adobe Premium Pro for Windows users. It is widely used by video creators to edit your videos and add effects and audio to get the desired result. You get the standard as well as the advanced video editing options and features. You can publish your music video at high resolution, and the software takes minimum time for rendering.

Final Cut Pro allows editing 3D, VR, multi-cam, and 360-degree videos. There are loads of effects, filters, and presets available to apply to your video clips and photos to create a music video. The presence of cinematic mode and object tracker could be useful for creating out-of-the-box videos. Here are the top features of Final Cut Pro.

  • Trim, split, crop, change speed, color correction, and multi-cam video editing.
  • Amazing cinematic mode to enhance music video content and quality.
  • Add external music file and edit the music file as required.
  • Proper organization tool for team to work collaboratively.
  • Background rendering feature saves a lot of time in video processing.
  • Publish your music video in high resolution without long processing time.

final cut pro

7. Clido

System compatibility: Windows, Mac, Linux, Android and iOS.

Rating: 4.5/5

Clido is an online platform where you get different tools for video editing. It is a premium online video editor with music and hence, it is suitable for all those who want to edit video with music on the go. There is no need to download any software and you can merge, compress, resize, cut and crop video as per your requirements.

You can even rotate and adjust speed to create slow-motion videos. To create your music video, you have to opt for its video maker where you can use photos, video clips, GIFs, and music. You can edit the duration for photos and video clips as per your preference. There is also a slideshow maker available for instant video creation with your photos. Here are the top features of Clido that you should be aware of.

  • Flip, loop, reverse, crop, resize, and merge video clips.
  • Create slideshow videos and add music of your choice instantly.
  • Wide range of presets and video filters.
  • Change aspect ratios to make videos for different platforms.
  • Super intuitive user interface and secure platform.
  • Compatible with popular browsers and suitable for PC and phone users

clido

8. Adobe Express

System compatibility: Windows, Mac, Linux, Android, and iOS.

Rating: 4.5/5

Adobe Express is an online video editor with song that is compatible with popular browsers and all devices. You can create stunning music videos in a few minutes. There are various templates available to get started and finish your stunning music video in a few steps. There is a wide range of stock images available from Adobe. You get access to effects, textures, overlays, and filters to enhance video quality.

You can also remove background from your photos to improve video content. There are various graphical elements available to add to your video. You can resize your video to be compatible with online platforms and different devices. The software allows you to play with texts and titles by offering various customization options. Here are the top features of Adobe Express.

  • Loads of video templates for quick video creation.
  • Resize photos, convert to different formats, and remove background.
  • Trim and crop video clips, convert to GIFs, resize as required.
  • Access to stock media library of Adobe and experiment with text.
  • Make video for different online platforms and different devices.

adobe express

9. VideoPad

System compatibility: Windows 11, 10, 8, 7, Vista and XP & Mac OS X 10.5 or above.

Rating: 4.1/5

VideoPad from NCH Software is a simple but powerful video editor. You can create stunning music videos and edit them as per your requirements. The user interface is suitable for beginners and you can avail different video effects and transitions to apply to your video. There are also dedicated audio tools available to edit audio and music files.

The software supports editing 360-degree and 3D videos. In fact, it supports over 60 video file formats for importing them. The software is equally useful in video optimization and you can share the edited video on different online platforms as per your preference. Here are the top features of VideoPad.

  • Standard video and audio editing options available.
  • Mix music track, add audio effects, and record your narration.
  • Wide range of templates for intro, outro and others for branding.
  • Supports up to 4K resolution and lossless export.
  • Video optimization, stabilization, color correction, and change speed.
  • Upload videos directly to YouTube, Vimeo, and Flickr and cloud platforms.

videopad

Part 2. How to make a music video on my own?

In order to make a music video file, you will need a video editor, video clips or photos, and background music. We recommend Wondershare Filmora as the best video editor for music videos. Transfer the video clips or photos with which you want to make the music video from your phone to your computer. Choose and download the music file that you would want to add to the background of your video. You can also record your own song or music and use the same for background music. Here are the steps to make a music video on your own.

Step 1: Download and install Filmora as per your operating system. Launch the software and click on New Project.

new peoject

Step 2: Drag and drop the video clips, photos, music and audio files on Project Media folder.

Step 3: Drag and drop the video clips or photos on Timeline and arrange them in order as you want in your video. You can stretch the duration of the photos and videos as per your requirements.

filmora arrange the photo

Step 4: Go to Transition option at the top bar and drag and drop the transition of your choice on the photos or video clips so that the transition is eye-catching and eye-soothing.

filmora beautiful transition effects

Step 5: Drag and drop the music file from Project Media folder on the Timeline below the photos or video clips. You can stretch or trim the music track to suit the video length. Check out Audio, Effects, Elements and Titles section at the top bar so that you can incorporate them in your music video to be more appealing and engaging.

filmora add bgm

Step 6: Preview the music video on Filmora and click on Export button to save it on your hard drive as per your selected file format.

filmora export your video

1. How do I add music to video editor on PC?

Different video editor offers different options to add music. Some allow you to drag and drop music file from your hard drive to video editor directly. Otherwise, you have to browse and go to the location and select the music file. Online video editor also allows uploading music file from cloud storage.

2. What software is best for editing music videos?

Wondershare Filmora is the best video editor for editing music videos. This is because it is a premium software with all the features and functionalities that you need to edit your music video. The user interface is intuitive for everyone to enhance video content and quality.

3. What is the best app to put music to videos?

InShot is the best app to put music to videos for Android users. For iOS users, Video Maker with Music Editor is the best app to use where all the required features are readily available.

Unlock YouTube’s Full Potential: Top 6 Tactics for Improved Viewership Retention

6 Ways To Increase Audience Retention on YouTube

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Download Win Version Download Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Download Win Version Download Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

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author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

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Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Download Win Version Download Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

  • Title: "2024 Approved HarmonizeProPC Seamless Integration for Video & Music"
  • Author: Joseph
  • Created at : 2024-05-31 13:45:01
  • Updated at : 2024-06-01 13:45:01
  • Link: https://youtube-stream.techidaily.com/2024-approved-harmonizepropc-seamless-integration-for-video-and-music/
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