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How to Edit YouTube Channel Description

Richard Bennett

Mar 27, 2024• Proven solutions

With millions of videos that can be found online, your goal is to optimize your visibility. One thing that can help would be adding a YouTube channel description. In the rest of this post, we will tackle why it is important, and more importantly, how you can have it edited.

You May Also Like: YouTube SEO Complete Guide >>
How to Edit YouTube Videos Title/Descriptions >>

---

Recommendation: The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Why YouTube channel description is important

If you have a YouTube channel and if you are not getting the number of views that you wish to have, there are possibly several problems. Maybe, your content is not enticing enough. Or maybe, it is because you do not have the right YouTube channel description. Generally speaking, the description of your channel will provide visitors of a snapshot of what the channel is all about. It appears in the about tab of your page. This is an elevator pitch, which will be an opportunity for you to show other people why they should watch your videos.

You may also like:
How to edit title, description and tags for YouTube videos
How to Create a Killer YouTube Channel Trailer >>

Without a YouTube channel description, visitors won’t be aware of what you can offer. Take note of the fact that their attention span is minimal. They do not have the luxury of time to see each and every video in your channel. They will only click on it if they know that it is going to be valuable if there is any good that they can gain from such. This is where the importance of a well-crafted description enters the picture. Here are some tips on how you can optimize your channel description.

1. Use the right keywords

Adding right keywords to your channel description will help to make sure that your YouTube channel will appear on the top of search engine results. Use keyword research tools that are available in order to determine which ones will add value to your description. And in your video description, you should add at least one core keywords to your channel description.

2. Advertise your programming schedule

By providing this information, visitors will know when exactly they can go back and check for latest updates from your channel.

3. Create a strong first impression

If you YouTube channel description are boring, chances are, visitors will no longer bother to view the contents. Create a powerful and enticing description that will trigger viewers to make a favorable action.

How to edit your YouTube Channel Description [Step by Step Tutorial]

This is actually a process that is pretty much straightforward, provided that you know how it can be done. Here are the simple steps that you should follow:

• Open your YouTube account.
• Click on My Channel

• Activate the “Customize the layout of your channel” option by entering the Setting button on the right corner of your Subscribe icon.

• Click on “About.”

• Then you can edit the channel description here

Note: In the newer YouTube version, click the option “CUSTOMIZE CHANNEL” and then you can change your channel description by clicking the About Tab.

• Write the description that you want to show up when people visit your YouTube channel. It is not enough that you write just any sentence. Make sure that it is sweet and simple. Be as concise and informative as possible. Use simple words, yet make sure that they are powerful and can stir the visitor to make a favorable action. Also, see to it that it makes use of the right keywords that are related to your channel.
• Click on “View as” which will allow the YouTube channel description to show up for New visitor or returning subscriber.

In sum, adding a YouTube channel description does not need to be a complicated process. Just follow the tips mentioned above and make sure to pay attention to crafting the right message. It must be keyword-optimized and must captivate attention of your visitors.

Check this video to know how to optimize YouTube SEO:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Bonus: Tips for YouTube Video Description

Here we have also found out some useful tips for YouTube video description:

1. Take full advantage of the First Line

As the most important text in the YouTube video description, the text in the first line will appear both in the YouTube search result and the social media. It is recommended to write a short video description but for SEO purpose, keep in mind to contain the main keywords and write a clickbaity text.

Besides the first line, Line 2 and Line 3 are also most visible in the video description. You can write a short explanation text for Line 1 or tell the audiences what to do next such as download the software or sub to your channel.

2.Add helpful text to the description

It is highly recommended to add additional relevant content to the video description to help audience to get to know you better. You can add a brief summary of the video content or the transcript of the video here. Normally, you can add anything that is worth mentioning such as the equipment or software that you are using to make the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With millions of videos that can be found online, your goal is to optimize your visibility. One thing that can help would be adding a YouTube channel description. In the rest of this post, we will tackle why it is important, and more importantly, how you can have it edited.

You May Also Like: YouTube SEO Complete Guide >>
How to Edit YouTube Videos Title/Descriptions >>

---

Recommendation: The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Why YouTube channel description is important

If you have a YouTube channel and if you are not getting the number of views that you wish to have, there are possibly several problems. Maybe, your content is not enticing enough. Or maybe, it is because you do not have the right YouTube channel description. Generally speaking, the description of your channel will provide visitors of a snapshot of what the channel is all about. It appears in the about tab of your page. This is an elevator pitch, which will be an opportunity for you to show other people why they should watch your videos.

You may also like:
How to edit title, description and tags for YouTube videos
How to Create a Killer YouTube Channel Trailer >>

Without a YouTube channel description, visitors won’t be aware of what you can offer. Take note of the fact that their attention span is minimal. They do not have the luxury of time to see each and every video in your channel. They will only click on it if they know that it is going to be valuable if there is any good that they can gain from such. This is where the importance of a well-crafted description enters the picture. Here are some tips on how you can optimize your channel description.

1. Use the right keywords

Adding right keywords to your channel description will help to make sure that your YouTube channel will appear on the top of search engine results. Use keyword research tools that are available in order to determine which ones will add value to your description. And in your video description, you should add at least one core keywords to your channel description.

2. Advertise your programming schedule

By providing this information, visitors will know when exactly they can go back and check for latest updates from your channel.

3. Create a strong first impression

If you YouTube channel description are boring, chances are, visitors will no longer bother to view the contents. Create a powerful and enticing description that will trigger viewers to make a favorable action.

How to edit your YouTube Channel Description [Step by Step Tutorial]

This is actually a process that is pretty much straightforward, provided that you know how it can be done. Here are the simple steps that you should follow:

• Open your YouTube account.
• Click on My Channel

• Activate the “Customize the layout of your channel” option by entering the Setting button on the right corner of your Subscribe icon.

• Click on “About.”

• Then you can edit the channel description here

Note: In the newer YouTube version, click the option “CUSTOMIZE CHANNEL” and then you can change your channel description by clicking the About Tab.

• Write the description that you want to show up when people visit your YouTube channel. It is not enough that you write just any sentence. Make sure that it is sweet and simple. Be as concise and informative as possible. Use simple words, yet make sure that they are powerful and can stir the visitor to make a favorable action. Also, see to it that it makes use of the right keywords that are related to your channel.
• Click on “View as” which will allow the YouTube channel description to show up for New visitor or returning subscriber.

In sum, adding a YouTube channel description does not need to be a complicated process. Just follow the tips mentioned above and make sure to pay attention to crafting the right message. It must be keyword-optimized and must captivate attention of your visitors.

Check this video to know how to optimize YouTube SEO:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Bonus: Tips for YouTube Video Description

Here we have also found out some useful tips for YouTube video description:

1. Take full advantage of the First Line

As the most important text in the YouTube video description, the text in the first line will appear both in the YouTube search result and the social media. It is recommended to write a short video description but for SEO purpose, keep in mind to contain the main keywords and write a clickbaity text.

Besides the first line, Line 2 and Line 3 are also most visible in the video description. You can write a short explanation text for Line 1 or tell the audiences what to do next such as download the software or sub to your channel.

2.Add helpful text to the description

It is highly recommended to add additional relevant content to the video description to help audience to get to know you better. You can add a brief summary of the video content or the transcript of the video here. Normally, you can add anything that is worth mentioning such as the equipment or software that you are using to make the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With millions of videos that can be found online, your goal is to optimize your visibility. One thing that can help would be adding a YouTube channel description. In the rest of this post, we will tackle why it is important, and more importantly, how you can have it edited.

You May Also Like: YouTube SEO Complete Guide >>
How to Edit YouTube Videos Title/Descriptions >>

---

Recommendation: The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Why YouTube channel description is important

If you have a YouTube channel and if you are not getting the number of views that you wish to have, there are possibly several problems. Maybe, your content is not enticing enough. Or maybe, it is because you do not have the right YouTube channel description. Generally speaking, the description of your channel will provide visitors of a snapshot of what the channel is all about. It appears in the about tab of your page. This is an elevator pitch, which will be an opportunity for you to show other people why they should watch your videos.

You may also like:
How to edit title, description and tags for YouTube videos
How to Create a Killer YouTube Channel Trailer >>

Without a YouTube channel description, visitors won’t be aware of what you can offer. Take note of the fact that their attention span is minimal. They do not have the luxury of time to see each and every video in your channel. They will only click on it if they know that it is going to be valuable if there is any good that they can gain from such. This is where the importance of a well-crafted description enters the picture. Here are some tips on how you can optimize your channel description.

1. Use the right keywords

Adding right keywords to your channel description will help to make sure that your YouTube channel will appear on the top of search engine results. Use keyword research tools that are available in order to determine which ones will add value to your description. And in your video description, you should add at least one core keywords to your channel description.

2. Advertise your programming schedule

By providing this information, visitors will know when exactly they can go back and check for latest updates from your channel.

3. Create a strong first impression

If you YouTube channel description are boring, chances are, visitors will no longer bother to view the contents. Create a powerful and enticing description that will trigger viewers to make a favorable action.

How to edit your YouTube Channel Description [Step by Step Tutorial]

This is actually a process that is pretty much straightforward, provided that you know how it can be done. Here are the simple steps that you should follow:

• Open your YouTube account.
• Click on My Channel

• Activate the “Customize the layout of your channel” option by entering the Setting button on the right corner of your Subscribe icon.

• Click on “About.”

• Then you can edit the channel description here

Note: In the newer YouTube version, click the option “CUSTOMIZE CHANNEL” and then you can change your channel description by clicking the About Tab.

• Write the description that you want to show up when people visit your YouTube channel. It is not enough that you write just any sentence. Make sure that it is sweet and simple. Be as concise and informative as possible. Use simple words, yet make sure that they are powerful and can stir the visitor to make a favorable action. Also, see to it that it makes use of the right keywords that are related to your channel.
• Click on “View as” which will allow the YouTube channel description to show up for New visitor or returning subscriber.

In sum, adding a YouTube channel description does not need to be a complicated process. Just follow the tips mentioned above and make sure to pay attention to crafting the right message. It must be keyword-optimized and must captivate attention of your visitors.

Check this video to know how to optimize YouTube SEO:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Bonus: Tips for YouTube Video Description

Here we have also found out some useful tips for YouTube video description:

1. Take full advantage of the First Line

As the most important text in the YouTube video description, the text in the first line will appear both in the YouTube search result and the social media. It is recommended to write a short video description but for SEO purpose, keep in mind to contain the main keywords and write a clickbaity text.

Besides the first line, Line 2 and Line 3 are also most visible in the video description. You can write a short explanation text for Line 1 or tell the audiences what to do next such as download the software or sub to your channel.

2.Add helpful text to the description

It is highly recommended to add additional relevant content to the video description to help audience to get to know you better. You can add a brief summary of the video content or the transcript of the video here. Normally, you can add anything that is worth mentioning such as the equipment or software that you are using to make the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With millions of videos that can be found online, your goal is to optimize your visibility. One thing that can help would be adding a YouTube channel description. In the rest of this post, we will tackle why it is important, and more importantly, how you can have it edited.

You May Also Like: YouTube SEO Complete Guide >>
How to Edit YouTube Videos Title/Descriptions >>

---

Recommendation: The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Why YouTube channel description is important

If you have a YouTube channel and if you are not getting the number of views that you wish to have, there are possibly several problems. Maybe, your content is not enticing enough. Or maybe, it is because you do not have the right YouTube channel description. Generally speaking, the description of your channel will provide visitors of a snapshot of what the channel is all about. It appears in the about tab of your page. This is an elevator pitch, which will be an opportunity for you to show other people why they should watch your videos.

You may also like:
How to edit title, description and tags for YouTube videos
How to Create a Killer YouTube Channel Trailer >>

Without a YouTube channel description, visitors won’t be aware of what you can offer. Take note of the fact that their attention span is minimal. They do not have the luxury of time to see each and every video in your channel. They will only click on it if they know that it is going to be valuable if there is any good that they can gain from such. This is where the importance of a well-crafted description enters the picture. Here are some tips on how you can optimize your channel description.

1. Use the right keywords

Adding right keywords to your channel description will help to make sure that your YouTube channel will appear on the top of search engine results. Use keyword research tools that are available in order to determine which ones will add value to your description. And in your video description, you should add at least one core keywords to your channel description.

2. Advertise your programming schedule

By providing this information, visitors will know when exactly they can go back and check for latest updates from your channel.

3. Create a strong first impression

If you YouTube channel description are boring, chances are, visitors will no longer bother to view the contents. Create a powerful and enticing description that will trigger viewers to make a favorable action.

How to edit your YouTube Channel Description [Step by Step Tutorial]

This is actually a process that is pretty much straightforward, provided that you know how it can be done. Here are the simple steps that you should follow:

• Open your YouTube account.
• Click on My Channel

• Activate the “Customize the layout of your channel” option by entering the Setting button on the right corner of your Subscribe icon.

• Click on “About.”

• Then you can edit the channel description here

Note: In the newer YouTube version, click the option “CUSTOMIZE CHANNEL” and then you can change your channel description by clicking the About Tab.

• Write the description that you want to show up when people visit your YouTube channel. It is not enough that you write just any sentence. Make sure that it is sweet and simple. Be as concise and informative as possible. Use simple words, yet make sure that they are powerful and can stir the visitor to make a favorable action. Also, see to it that it makes use of the right keywords that are related to your channel.
• Click on “View as” which will allow the YouTube channel description to show up for New visitor or returning subscriber.

In sum, adding a YouTube channel description does not need to be a complicated process. Just follow the tips mentioned above and make sure to pay attention to crafting the right message. It must be keyword-optimized and must captivate attention of your visitors.

Check this video to know how to optimize YouTube SEO:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Bonus: Tips for YouTube Video Description

Here we have also found out some useful tips for YouTube video description:

1. Take full advantage of the First Line

As the most important text in the YouTube video description, the text in the first line will appear both in the YouTube search result and the social media. It is recommended to write a short video description but for SEO purpose, keep in mind to contain the main keywords and write a clickbaity text.

Besides the first line, Line 2 and Line 3 are also most visible in the video description. You can write a short explanation text for Line 1 or tell the audiences what to do next such as download the software or sub to your channel.

2.Add helpful text to the description

It is highly recommended to add additional relevant content to the video description to help audience to get to know you better. You can add a brief summary of the video content or the transcript of the video here. Normally, you can add anything that is worth mentioning such as the equipment or software that you are using to make the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Creating Engaging Stream Content Shorts

How to Make a Channel Trailer

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

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Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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