Glam-Rific Guide to Hauls and Hair Care

Ultimate Guide to Beauty on YouTube - Gear, Makeup Tutorials, and More

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Maximize Engagement with Proper YouTube Video Dimensions

YouTube Video Dimensions/Size: Guide for Upload Settings

Richard Bennett

Mar 27, 2024• Proven solutions

Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.

It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.

Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.

But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!

You will Learn :

• The right YouTube video size for you
• Important guidelines for YouTube Video dimensions
• What’s the best YouTube video size for you?
• What is the right aspect ratio for YouTube videos
• The correct video image and YouTube screen size
• FAQs about Youtube upload settings
• Basic terminologies that you should know

The Best Video Editor for Successful YouTubers - Wondershare Filmora

As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Check below video to know more and download now to have a try for free.

The right YouTube video size for you

Resolution	Equivalent Name	Quality
3840×2160	2160p	4K
2560×1440	1440p	2K
1920×1080	1080p	Highest YouTube HD video resolution
1280×720	720p	Least YouTube HD video resolution
854×480	480p	Standard definition
640×360	360p	Conventional website resolution
426×240	240p	Least YouTube video size available

Important guidelines for YouTube Video dimensions

Maximum acceptable size of a YouTube video	426 x 420p
Minimum acceptable size of a YouTube video	3840 x 2160p
The right aspect ratio of a YouTube video	16:9
Maximum size of a YouTube file	128GB
The maximum length of a YouTube video	12 hours
Compatible YouTube video formats	avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv

In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.

Image from learn.g2

What’s the best YouTube video size for you?

It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.

These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.

If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.

What is the video aspect ratio?

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.

The most common aspect ratios used in the video are depicted below for sound understanding:

Image from learn.g2

The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.

Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.

Standard aspect ratios

Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.

Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:

Aspect ratio	Application
1:1 or 1x1	This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape.
4:3 or 4x3	This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms!
16:9 or 16x9	The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos.
21:9 or 21x9	For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases.

The right aspect ratio for YouTube videos

YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.

When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.

A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:

Image from learn.g2

The correct video image and YouTube screen size

Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!

The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.

So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!

Just skim through the checklist given below and you will be ready to nail it!

1. Perfect size for your YouTube profile photo

The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.

The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.

Image from metricool

2. Perfect size for your YouTube thumbnail photo

What is YouTube thumbnail?

A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.

You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.

Why is it important?

Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.

A quick tip for the perfect YouTube thumbnail

Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!

YouTube video thumbnail dimension for a perfect thumbnail image

The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.

Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.

For even more clear understanding, look into this illustration:

Image from learn.g2

3. Perfect size for your YouTube banner

YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.

For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.

Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.

Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.

The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.

Displays	Banner image Dimensions
Video display	2560 x 1440 pixels
Desktop display	2560 x 423 pixels
Tablet display	1855 x 423 pixels
Television	2560 x 1440 pixels

For a thorough understanding, refer to the image below:

Image from learn.g2

The right cover photo size on TV

The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.

The right cover photo size on desktop displays

The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.

The right cover photo size on Tablet displays

As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.

FAQs about Youtube upload settings

What is the maximum YouTube upload limit of size?

The allowed maximum video file size for uploading is 128GB at present.

What is the maximum YouTube upload limit of length?

The allowed maximum video length today for uploading is 12 hours.

How the default upload setting is reset on YouTube?

Step 1: Sign In to your YouTube account using a browser.

Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.

Step 3: Go on settings option where a pop-up window will appear.

Step 4: Look for upload defaults and change the configurations on 2 tabs.

Step 5: Click on save button.

How is YouTube video uploaded using the mobile application?

Step 1: Sign in to your YouTube channel using your mobile phone.

Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.

Step 3: You may “Go Live” or simply drag an already made video file to upload.

Step 4: Click “Next”.

Step 5: Enter the video name, select visibility level and then click upload.

How is YouTube video uploaded using a web browser?

Step 1: Sign in to your YouTube account in a web browser.

Step 2: Click on the video icon appearing on the top of the pane.

Step 3: Click on upload video in the drop-down.

Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).

Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.

Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.

Step 7: Click on publish and you are done!

Read More to Get : Best Video Websites Like YouTube >>

Basic terminologies that you should know

Video Format

A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.

So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.

Frame Rate

“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”

Resolution

Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.

It basically refers to the number of different pixels in each dimension which can be viewed in any display device.

File Size

File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.

As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.

Codec

Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.

The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.

While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.

Aspect ratio:

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

Need a YouTube support?

If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .

Final Verdict

Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.

It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.

Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.

But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!

You will Learn :

• The right YouTube video size for you
• Important guidelines for YouTube Video dimensions
• What’s the best YouTube video size for you?
• What is the right aspect ratio for YouTube videos
• The correct video image and YouTube screen size
• FAQs about Youtube upload settings
• Basic terminologies that you should know

The Best Video Editor for Successful YouTubers - Wondershare Filmora

As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Check below video to know more and download now to have a try for free.

The right YouTube video size for you

Resolution	Equivalent Name	Quality
3840×2160	2160p	4K
2560×1440	1440p	2K
1920×1080	1080p	Highest YouTube HD video resolution
1280×720	720p	Least YouTube HD video resolution
854×480	480p	Standard definition
640×360	360p	Conventional website resolution
426×240	240p	Least YouTube video size available

Important guidelines for YouTube Video dimensions

Maximum acceptable size of a YouTube video	426 x 420p
Minimum acceptable size of a YouTube video	3840 x 2160p
The right aspect ratio of a YouTube video	16:9
Maximum size of a YouTube file	128GB
The maximum length of a YouTube video	12 hours
Compatible YouTube video formats	avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv

In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.

Image from learn.g2

What’s the best YouTube video size for you?

It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.

These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.

If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.

What is the video aspect ratio?

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.

The most common aspect ratios used in the video are depicted below for sound understanding:

Image from learn.g2

The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.

Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.

Standard aspect ratios

Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.

Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:

Aspect ratio	Application
1:1 or 1x1	This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape.
4:3 or 4x3	This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms!
16:9 or 16x9	The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos.
21:9 or 21x9	For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases.

The right aspect ratio for YouTube videos

YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.

When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.

A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:

Image from learn.g2

The correct video image and YouTube screen size

Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!

The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.

So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!

Just skim through the checklist given below and you will be ready to nail it!

1. Perfect size for your YouTube profile photo

The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.

The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.

Image from metricool

2. Perfect size for your YouTube thumbnail photo

What is YouTube thumbnail?

A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.

You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.

Why is it important?

Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.

A quick tip for the perfect YouTube thumbnail

Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!

YouTube video thumbnail dimension for a perfect thumbnail image

The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.

Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.

For even more clear understanding, look into this illustration:

Image from learn.g2

3. Perfect size for your YouTube banner

YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.

For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.

Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.

Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.

The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.

Displays	Banner image Dimensions
Video display	2560 x 1440 pixels
Desktop display	2560 x 423 pixels
Tablet display	1855 x 423 pixels
Television	2560 x 1440 pixels

For a thorough understanding, refer to the image below:

Image from learn.g2

The right cover photo size on TV

The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.

The right cover photo size on desktop displays

The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.

The right cover photo size on Tablet displays

As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.

FAQs about Youtube upload settings

What is the maximum YouTube upload limit of size?

The allowed maximum video file size for uploading is 128GB at present.

What is the maximum YouTube upload limit of length?

The allowed maximum video length today for uploading is 12 hours.

How the default upload setting is reset on YouTube?

Step 1: Sign In to your YouTube account using a browser.

Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.

Step 3: Go on settings option where a pop-up window will appear.

Step 4: Look for upload defaults and change the configurations on 2 tabs.

Step 5: Click on save button.

How is YouTube video uploaded using the mobile application?

Step 1: Sign in to your YouTube channel using your mobile phone.

Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.

Step 3: You may “Go Live” or simply drag an already made video file to upload.

Step 4: Click “Next”.

Step 5: Enter the video name, select visibility level and then click upload.

How is YouTube video uploaded using a web browser?

Step 1: Sign in to your YouTube account in a web browser.

Step 2: Click on the video icon appearing on the top of the pane.

Step 3: Click on upload video in the drop-down.

Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).

Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.

Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.

Step 7: Click on publish and you are done!

Read More to Get : Best Video Websites Like YouTube >>

Basic terminologies that you should know

Video Format

A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.

So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.

Frame Rate

“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”

Resolution

Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.

It basically refers to the number of different pixels in each dimension which can be viewed in any display device.

File Size

File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.

As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.

Codec

Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.

The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.

While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.

Aspect ratio:

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

Need a YouTube support?

If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .

Final Verdict

Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.

It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.

Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.

But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!

You will Learn :

• The right YouTube video size for you
• Important guidelines for YouTube Video dimensions
• What’s the best YouTube video size for you?
• What is the right aspect ratio for YouTube videos
• The correct video image and YouTube screen size
• FAQs about Youtube upload settings
• Basic terminologies that you should know

The Best Video Editor for Successful YouTubers - Wondershare Filmora

As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Check below video to know more and download now to have a try for free.

The right YouTube video size for you

Resolution	Equivalent Name	Quality
3840×2160	2160p	4K
2560×1440	1440p	2K
1920×1080	1080p	Highest YouTube HD video resolution
1280×720	720p	Least YouTube HD video resolution
854×480	480p	Standard definition
640×360	360p	Conventional website resolution
426×240	240p	Least YouTube video size available

Important guidelines for YouTube Video dimensions

Maximum acceptable size of a YouTube video	426 x 420p
Minimum acceptable size of a YouTube video	3840 x 2160p
The right aspect ratio of a YouTube video	16:9
Maximum size of a YouTube file	128GB
The maximum length of a YouTube video	12 hours
Compatible YouTube video formats	avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv

In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.

Image from learn.g2

What’s the best YouTube video size for you?

It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.

These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.

If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.

What is the video aspect ratio?

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.

The most common aspect ratios used in the video are depicted below for sound understanding:

Image from learn.g2

The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.

Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.

Standard aspect ratios

Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.

Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:

Aspect ratio	Application
1:1 or 1x1	This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape.
4:3 or 4x3	This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms!
16:9 or 16x9	The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos.
21:9 or 21x9	For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases.

The right aspect ratio for YouTube videos

YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.

When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.

A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:

Image from learn.g2

The correct video image and YouTube screen size

Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!

The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.

So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!

Just skim through the checklist given below and you will be ready to nail it!

1. Perfect size for your YouTube profile photo

The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.

The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.

Image from metricool

2. Perfect size for your YouTube thumbnail photo

What is YouTube thumbnail?

A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.

You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.

Why is it important?

Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.

A quick tip for the perfect YouTube thumbnail

Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!

YouTube video thumbnail dimension for a perfect thumbnail image

The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.

Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.

For even more clear understanding, look into this illustration:

Image from learn.g2

3. Perfect size for your YouTube banner

YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.

For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.

Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.

Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.

The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.

Displays	Banner image Dimensions
Video display	2560 x 1440 pixels
Desktop display	2560 x 423 pixels
Tablet display	1855 x 423 pixels
Television	2560 x 1440 pixels

For a thorough understanding, refer to the image below:

Image from learn.g2

The right cover photo size on TV

The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.

The right cover photo size on desktop displays

The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.

The right cover photo size on Tablet displays

As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.

FAQs about Youtube upload settings

What is the maximum YouTube upload limit of size?

The allowed maximum video file size for uploading is 128GB at present.

What is the maximum YouTube upload limit of length?

The allowed maximum video length today for uploading is 12 hours.

How the default upload setting is reset on YouTube?

Step 1: Sign In to your YouTube account using a browser.

Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.

Step 3: Go on settings option where a pop-up window will appear.

Step 4: Look for upload defaults and change the configurations on 2 tabs.

Step 5: Click on save button.

How is YouTube video uploaded using the mobile application?

Step 1: Sign in to your YouTube channel using your mobile phone.

Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.

Step 3: You may “Go Live” or simply drag an already made video file to upload.

Step 4: Click “Next”.

Step 5: Enter the video name, select visibility level and then click upload.

How is YouTube video uploaded using a web browser?

Step 1: Sign in to your YouTube account in a web browser.

Step 2: Click on the video icon appearing on the top of the pane.

Step 3: Click on upload video in the drop-down.

Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).

Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.

Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.

Step 7: Click on publish and you are done!

Read More to Get : Best Video Websites Like YouTube >>

Basic terminologies that you should know

Video Format

A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.

So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.

Frame Rate

“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”

Resolution

Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.

It basically refers to the number of different pixels in each dimension which can be viewed in any display device.

File Size

File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.

As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.

Codec

Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.

The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.

While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.

Aspect ratio:

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

Need a YouTube support?

If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .

Final Verdict

Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.

It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.

Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.

But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!

You will Learn :

• The right YouTube video size for you
• Important guidelines for YouTube Video dimensions
• What’s the best YouTube video size for you?
• What is the right aspect ratio for YouTube videos
• The correct video image and YouTube screen size
• FAQs about Youtube upload settings
• Basic terminologies that you should know

The Best Video Editor for Successful YouTubers - Wondershare Filmora

As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Check below video to know more and download now to have a try for free.

The right YouTube video size for you

Resolution	Equivalent Name	Quality
3840×2160	2160p	4K
2560×1440	1440p	2K
1920×1080	1080p	Highest YouTube HD video resolution
1280×720	720p	Least YouTube HD video resolution
854×480	480p	Standard definition
640×360	360p	Conventional website resolution
426×240	240p	Least YouTube video size available

Important guidelines for YouTube Video dimensions

Maximum acceptable size of a YouTube video	426 x 420p
Minimum acceptable size of a YouTube video	3840 x 2160p
The right aspect ratio of a YouTube video	16:9
Maximum size of a YouTube file	128GB
The maximum length of a YouTube video	12 hours
Compatible YouTube video formats	avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv

In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.

Image from learn.g2

What’s the best YouTube video size for you?

It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.

These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.

If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.

What is the video aspect ratio?

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.

The most common aspect ratios used in the video are depicted below for sound understanding:

Image from learn.g2

The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.

Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.

Standard aspect ratios

Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.

Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:

Aspect ratio	Application
1:1 or 1x1	This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape.
4:3 or 4x3	This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms!
16:9 or 16x9	The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos.
21:9 or 21x9	For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases.

The right aspect ratio for YouTube videos

YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.

When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.

A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:

Image from learn.g2

The correct video image and YouTube screen size

Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!

The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.

So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!

Just skim through the checklist given below and you will be ready to nail it!

1. Perfect size for your YouTube profile photo

The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.

The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.

Image from metricool

2. Perfect size for your YouTube thumbnail photo

What is YouTube thumbnail?

A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.

You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.

Why is it important?

Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.

A quick tip for the perfect YouTube thumbnail

Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!

YouTube video thumbnail dimension for a perfect thumbnail image

The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.

Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.

For even more clear understanding, look into this illustration:

Image from learn.g2

3. Perfect size for your YouTube banner

YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.

For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.

Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.

Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.

The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.

Displays	Banner image Dimensions
Video display	2560 x 1440 pixels
Desktop display	2560 x 423 pixels
Tablet display	1855 x 423 pixels
Television	2560 x 1440 pixels

For a thorough understanding, refer to the image below:

Image from learn.g2

The right cover photo size on TV

The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.

The right cover photo size on desktop displays

The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.

The right cover photo size on Tablet displays

As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.

FAQs about Youtube upload settings

What is the maximum YouTube upload limit of size?

The allowed maximum video file size for uploading is 128GB at present.

What is the maximum YouTube upload limit of length?

The allowed maximum video length today for uploading is 12 hours.

How the default upload setting is reset on YouTube?

Step 1: Sign In to your YouTube account using a browser.

Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.

Step 3: Go on settings option where a pop-up window will appear.

Step 4: Look for upload defaults and change the configurations on 2 tabs.

Step 5: Click on save button.

How is YouTube video uploaded using the mobile application?

Step 1: Sign in to your YouTube channel using your mobile phone.

Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.

Step 3: You may “Go Live” or simply drag an already made video file to upload.

Step 4: Click “Next”.

Step 5: Enter the video name, select visibility level and then click upload.

How is YouTube video uploaded using a web browser?

Step 1: Sign in to your YouTube account in a web browser.

Step 2: Click on the video icon appearing on the top of the pane.

Step 3: Click on upload video in the drop-down.

Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).

Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.

Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.

Step 7: Click on publish and you are done!

Read More to Get : Best Video Websites Like YouTube >>

Basic terminologies that you should know

Video Format

A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.

So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.

Frame Rate

“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”

Resolution

Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.

It basically refers to the number of different pixels in each dimension which can be viewed in any display device.

File Size

File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.

As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.

Codec

Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.

The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.

While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.

Aspect ratio:

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

Need a YouTube support?

If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .

Final Verdict

Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett