Exploring Subscriptions: The Value of YouTube Premium

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It was formerly known as YouTube Red three years ago when it first launched. It brings to your screen tones of perks for better viewing. However, the service isn’t still widely known, and most people are on the verge of understanding what is entailed in the subscription. Most YouTube premium subscribers attest that the service is of value and are even relieved of the constant ads in the Free version. Dive into the article for more insights.

In this article

01 What is YouTube Premium?

02 Is YouTube Premium worth subscribing to?

What is YouTube Premium?

This streaming service was initially launched in 2014 and was later rebranded in 2018 as YouTube Premium. It includes YouTube music and other features that Google added to it. You can download content, perform background playback and even get access to YouTube original content. Note that this came at a cost as its price was raised. But what remains is that you get value for your money.

1. What service is included in the Premium subscription?

The Premium subscription is an after-sought service that includes these services.

Background play: It allows one to play your videos in the background, enabling you to use the app as a music player.

Offline playback: Easily view your videos on your phone or tablet. It means you can download a video or music and play them while not on the internet.

Ad-free videos: Say goodbye to popular ads with YouTube Free subscription. You already catered for your freedom in the subscription.

YouTube Music Premium: YouTube music is available for free even though you won’t download it for offline playback on this tier.

Flip between apps swiftly: Your videos will continue playing even if you switch to another app. You can flip apps on your device, like check emails, read Twitter, scroll to texts and still play your videos.

2. The price of a YouTube Premium subscription

YouTube Premium isn’t different from other services. Like most streaming services, you get family and student plans. YouTube Premium costs your $6.99 monthly subscription for students’ plans. You, however, need to verify that you are a student. A family plan comes at $17.99 per month, where you can add up to five members. Single YouTube Premium will cost you $11.99 a month

3. Does YouTube Premium provide an annual plan?

No. YouTube Premium does not provide an annual plan. You can only pay your subscription per month.

4. What is the difference between YouTube TV and YouTube Premium

Even though they sound similar, YouTube TV and YouTube Premium are different in many aspects. While YouTube Premium is a paid subscription, YouTube TV is a live streaming service. Let’s explore more differences.

What is included

If you subscribe to YouTube Premium, then you unlock other streaming features. These include watching YouTube without ads on its apps, managing offline viewing, playing your videos in the background, and getting YouTube Music, among others.

You can watch various channels over the internet with YouTube TV, live. It offers you close to 90 channels cutting across lifestyle, news, entertainment, sports, etc. Likewise, you can stream live broadcasts from top networks like NBC, FOX, ABC, etc. It will also splash your screen with news channels from BBC America, CNN, FOX News, etc.

Cost

When it comes to pricing, YouTube Premium costs $11.00 per month with a free, one-month trial for new subscribers. It also has different plans for students and families. On the other hand, YouTube TV starts at $64.99 per month. However, first-time subscribers can get a free offer of up to one week at no cost. This rate may seem high, but it is competitive with other live TV streaming services.

Accessibility

YouTube TV is readily available on the web, mobile platforms, and media streaming devices like Fire TV and Chromecast. You can also download the YouTube TV app to enjoy it on players like game consoles and PlayStations. For YouTube Premium, you’ll easily access it by subscription.

However, there are areas where both YouTube TV and YouTube Premium overlap. Both will let you watch YouTube Originals.

You will also enjoy your videos without adverts interruption. Additionally, it would be best to have an internet connection to stream your videos before downloading. And after downloading and saving your files, you can stream them offline on YouTube Premium.

So, which is better?

YouTube Premium subscribers think it’s the better choice. For one, if you like entertainment from services like Hulu, Netflix, Disney, and much more, then YouTube Premium has you covered than YouTube TV.

Q&A: Is YouTube Premium subscription available in all countries?

● YouTube Premium is not available in some countries. The likely reason is that those countries’ laws prevent it from being offered.

● But worry less, you can still access YouTube Premium even if it’s not available in your country. You can switch to an alternative county and stream videos.

• Make a quick switch by first clicking the “Country” button on the bottom of the YouTube homepage. Here, you’ll view various available countries where YouTube Premium is accessible.
• Then click any country of choice to switch to. It will give you that country’s YouTube version.
• You can also change your language if it presents a foreign language video and description. Just click on the “Language” button on the page.
• Finally, access and play any YouTube premium video virtually from the country you switched to.

Is YouTube Premium worth subscribing to?

Even with the lack of YouTube Premium annual subscription, it still beats all odds to subscribe to this streaming service.

1) Offline playback

Office playback is one reason why YouTube lovers opt for the Premium subscription. Saving your videos for offline listening gives you more advantages than needing to be online to stream your videos. You can do it by simply checking for the “Download” icon below the video you wish to save on your device for later watching. You are then free to stream your files at any time, on the go!

2) Free of ads at last

YouTube streaming is much better without ever interacting with adverts. There are no pop-ups with the Premium version, letting you enjoy every bit of your video streaming. Again, such interruptions aren’t healthy for a tutorial session. Without ads, you can fully concentrate on video playing, letting you get quality value for your time.

3) Get original content

By fact, it is clear that this platform lets you interact with high-end artists who dwell on giving original content to their viewers. You’ll get a perfect chance to subscribe to artists who offer content, i.e., exclusive to the paid tier.

4) Included Google Play Music for free

It’s a double party for YouTube Premium subscribers. You have the advantage of getting Google Play Music when you subscribe to YouTube Music Premium. More so, the Google Play library gives you tones of music from their library. Combined with YouTube Premium offers, you won’t have any reason not to feel entertained from any genre of choice.

Some improvements will go a long way

Despite all the reasons to subscribe to YouTube Premium, it still needs a minor improvement to perfection.

• The YouTube Premium service’s availability is limited compared to the initial YouTube version. Therefore, some countries prohibit its usage and are only accessible in about 70 countries. Hopefully, it will be available worldwide so that no user is limited.
• YouTube Premium subscription does not give any discounts on any of the subscriptions. And being that it has no yearly subscriptions, the amount remains the same whether you opt for one month or pay it times 12 for the year. There should be some considerations for offers, primarily when you cover the one-year payments.
• Some users feel the price is higher than other streaming services. However, YouTube claims to offer free Google Play music. Perhaps this is the reason for the slight rise.
• This streaming service lacks some extras like rentals and charged station subscriptions. Other features like “lyrics” to the songs have also not been catered for. Likewise, some extra information like the title or genre of the video you watch is not included. These small extras could go a long way if they were to be added.
• YouTube Premium also seems to pay attention to celebrities other than YouTubers. Most originals are not exclusive to Premium subscribers, while you can watch them with ads on a free account.

Conclusion

● Amidst the many YouTube subscriptions, YouTube Premium has come a long way. Additionally, it hasn’t covered all the countries just yet. However, it has eliminated the presence of annoying ads that are prominent with the free YouTube service. More so, you get free access to Google Play Music, among other added values. Despite those, the app still needs some improvements in its services to incorporate YouTube Premium subscribers in its walk fully.

Try It Free Try It Free

It was formerly known as YouTube Red three years ago when it first launched. It brings to your screen tones of perks for better viewing. However, the service isn’t still widely known, and most people are on the verge of understanding what is entailed in the subscription. Most YouTube premium subscribers attest that the service is of value and are even relieved of the constant ads in the Free version. Dive into the article for more insights.

In this article

01 What is YouTube Premium?

02 Is YouTube Premium worth subscribing to?

What is YouTube Premium?

This streaming service was initially launched in 2014 and was later rebranded in 2018 as YouTube Premium. It includes YouTube music and other features that Google added to it. You can download content, perform background playback and even get access to YouTube original content. Note that this came at a cost as its price was raised. But what remains is that you get value for your money.

1. What service is included in the Premium subscription?

The Premium subscription is an after-sought service that includes these services.

Background play: It allows one to play your videos in the background, enabling you to use the app as a music player.

Offline playback: Easily view your videos on your phone or tablet. It means you can download a video or music and play them while not on the internet.

Ad-free videos: Say goodbye to popular ads with YouTube Free subscription. You already catered for your freedom in the subscription.

YouTube Music Premium: YouTube music is available for free even though you won’t download it for offline playback on this tier.

Flip between apps swiftly: Your videos will continue playing even if you switch to another app. You can flip apps on your device, like check emails, read Twitter, scroll to texts and still play your videos.

2. The price of a YouTube Premium subscription

YouTube Premium isn’t different from other services. Like most streaming services, you get family and student plans. YouTube Premium costs your $6.99 monthly subscription for students’ plans. You, however, need to verify that you are a student. A family plan comes at $17.99 per month, where you can add up to five members. Single YouTube Premium will cost you $11.99 a month

3. Does YouTube Premium provide an annual plan?

No. YouTube Premium does not provide an annual plan. You can only pay your subscription per month.

4. What is the difference between YouTube TV and YouTube Premium

Even though they sound similar, YouTube TV and YouTube Premium are different in many aspects. While YouTube Premium is a paid subscription, YouTube TV is a live streaming service. Let’s explore more differences.

What is included

If you subscribe to YouTube Premium, then you unlock other streaming features. These include watching YouTube without ads on its apps, managing offline viewing, playing your videos in the background, and getting YouTube Music, among others.

You can watch various channels over the internet with YouTube TV, live. It offers you close to 90 channels cutting across lifestyle, news, entertainment, sports, etc. Likewise, you can stream live broadcasts from top networks like NBC, FOX, ABC, etc. It will also splash your screen with news channels from BBC America, CNN, FOX News, etc.

Cost

When it comes to pricing, YouTube Premium costs $11.00 per month with a free, one-month trial for new subscribers. It also has different plans for students and families. On the other hand, YouTube TV starts at $64.99 per month. However, first-time subscribers can get a free offer of up to one week at no cost. This rate may seem high, but it is competitive with other live TV streaming services.

Accessibility

YouTube TV is readily available on the web, mobile platforms, and media streaming devices like Fire TV and Chromecast. You can also download the YouTube TV app to enjoy it on players like game consoles and PlayStations. For YouTube Premium, you’ll easily access it by subscription.

However, there are areas where both YouTube TV and YouTube Premium overlap. Both will let you watch YouTube Originals.

You will also enjoy your videos without adverts interruption. Additionally, it would be best to have an internet connection to stream your videos before downloading. And after downloading and saving your files, you can stream them offline on YouTube Premium.

So, which is better?

YouTube Premium subscribers think it’s the better choice. For one, if you like entertainment from services like Hulu, Netflix, Disney, and much more, then YouTube Premium has you covered than YouTube TV.

Q&A: Is YouTube Premium subscription available in all countries?

● YouTube Premium is not available in some countries. The likely reason is that those countries’ laws prevent it from being offered.

● But worry less, you can still access YouTube Premium even if it’s not available in your country. You can switch to an alternative county and stream videos.

• Make a quick switch by first clicking the “Country” button on the bottom of the YouTube homepage. Here, you’ll view various available countries where YouTube Premium is accessible.
• Then click any country of choice to switch to. It will give you that country’s YouTube version.
• You can also change your language if it presents a foreign language video and description. Just click on the “Language” button on the page.
• Finally, access and play any YouTube premium video virtually from the country you switched to.

Is YouTube Premium worth subscribing to?

Even with the lack of YouTube Premium annual subscription, it still beats all odds to subscribe to this streaming service.

1) Offline playback

Office playback is one reason why YouTube lovers opt for the Premium subscription. Saving your videos for offline listening gives you more advantages than needing to be online to stream your videos. You can do it by simply checking for the “Download” icon below the video you wish to save on your device for later watching. You are then free to stream your files at any time, on the go!

2) Free of ads at last

YouTube streaming is much better without ever interacting with adverts. There are no pop-ups with the Premium version, letting you enjoy every bit of your video streaming. Again, such interruptions aren’t healthy for a tutorial session. Without ads, you can fully concentrate on video playing, letting you get quality value for your time.

3) Get original content

By fact, it is clear that this platform lets you interact with high-end artists who dwell on giving original content to their viewers. You’ll get a perfect chance to subscribe to artists who offer content, i.e., exclusive to the paid tier.

4) Included Google Play Music for free

It’s a double party for YouTube Premium subscribers. You have the advantage of getting Google Play Music when you subscribe to YouTube Music Premium. More so, the Google Play library gives you tones of music from their library. Combined with YouTube Premium offers, you won’t have any reason not to feel entertained from any genre of choice.

Some improvements will go a long way

Despite all the reasons to subscribe to YouTube Premium, it still needs a minor improvement to perfection.

• The YouTube Premium service’s availability is limited compared to the initial YouTube version. Therefore, some countries prohibit its usage and are only accessible in about 70 countries. Hopefully, it will be available worldwide so that no user is limited.
• YouTube Premium subscription does not give any discounts on any of the subscriptions. And being that it has no yearly subscriptions, the amount remains the same whether you opt for one month or pay it times 12 for the year. There should be some considerations for offers, primarily when you cover the one-year payments.
• Some users feel the price is higher than other streaming services. However, YouTube claims to offer free Google Play music. Perhaps this is the reason for the slight rise.
• This streaming service lacks some extras like rentals and charged station subscriptions. Other features like “lyrics” to the songs have also not been catered for. Likewise, some extra information like the title or genre of the video you watch is not included. These small extras could go a long way if they were to be added.
• YouTube Premium also seems to pay attention to celebrities other than YouTubers. Most originals are not exclusive to Premium subscribers, while you can watch them with ads on a free account.

Conclusion

● Amidst the many YouTube subscriptions, YouTube Premium has come a long way. Additionally, it hasn’t covered all the countries just yet. However, it has eliminated the presence of annoying ads that are prominent with the free YouTube service. More so, you get free access to Google Play Music, among other added values. Despite those, the app still needs some improvements in its services to incorporate YouTube Premium subscribers in its walk fully.

Try It Free Try It Free

It was formerly known as YouTube Red three years ago when it first launched. It brings to your screen tones of perks for better viewing. However, the service isn’t still widely known, and most people are on the verge of understanding what is entailed in the subscription. Most YouTube premium subscribers attest that the service is of value and are even relieved of the constant ads in the Free version. Dive into the article for more insights.

In this article

01 What is YouTube Premium?

02 Is YouTube Premium worth subscribing to?

What is YouTube Premium?

This streaming service was initially launched in 2014 and was later rebranded in 2018 as YouTube Premium. It includes YouTube music and other features that Google added to it. You can download content, perform background playback and even get access to YouTube original content. Note that this came at a cost as its price was raised. But what remains is that you get value for your money.

1. What service is included in the Premium subscription?

The Premium subscription is an after-sought service that includes these services.

Background play: It allows one to play your videos in the background, enabling you to use the app as a music player.

Offline playback: Easily view your videos on your phone or tablet. It means you can download a video or music and play them while not on the internet.

Ad-free videos: Say goodbye to popular ads with YouTube Free subscription. You already catered for your freedom in the subscription.

YouTube Music Premium: YouTube music is available for free even though you won’t download it for offline playback on this tier.

Flip between apps swiftly: Your videos will continue playing even if you switch to another app. You can flip apps on your device, like check emails, read Twitter, scroll to texts and still play your videos.

2. The price of a YouTube Premium subscription

YouTube Premium isn’t different from other services. Like most streaming services, you get family and student plans. YouTube Premium costs your $6.99 monthly subscription for students’ plans. You, however, need to verify that you are a student. A family plan comes at $17.99 per month, where you can add up to five members. Single YouTube Premium will cost you $11.99 a month

3. Does YouTube Premium provide an annual plan?

No. YouTube Premium does not provide an annual plan. You can only pay your subscription per month.

4. What is the difference between YouTube TV and YouTube Premium

Even though they sound similar, YouTube TV and YouTube Premium are different in many aspects. While YouTube Premium is a paid subscription, YouTube TV is a live streaming service. Let’s explore more differences.

What is included

If you subscribe to YouTube Premium, then you unlock other streaming features. These include watching YouTube without ads on its apps, managing offline viewing, playing your videos in the background, and getting YouTube Music, among others.

You can watch various channels over the internet with YouTube TV, live. It offers you close to 90 channels cutting across lifestyle, news, entertainment, sports, etc. Likewise, you can stream live broadcasts from top networks like NBC, FOX, ABC, etc. It will also splash your screen with news channels from BBC America, CNN, FOX News, etc.

Cost

When it comes to pricing, YouTube Premium costs $11.00 per month with a free, one-month trial for new subscribers. It also has different plans for students and families. On the other hand, YouTube TV starts at $64.99 per month. However, first-time subscribers can get a free offer of up to one week at no cost. This rate may seem high, but it is competitive with other live TV streaming services.

Accessibility

YouTube TV is readily available on the web, mobile platforms, and media streaming devices like Fire TV and Chromecast. You can also download the YouTube TV app to enjoy it on players like game consoles and PlayStations. For YouTube Premium, you’ll easily access it by subscription.

However, there are areas where both YouTube TV and YouTube Premium overlap. Both will let you watch YouTube Originals.

You will also enjoy your videos without adverts interruption. Additionally, it would be best to have an internet connection to stream your videos before downloading. And after downloading and saving your files, you can stream them offline on YouTube Premium.

So, which is better?

YouTube Premium subscribers think it’s the better choice. For one, if you like entertainment from services like Hulu, Netflix, Disney, and much more, then YouTube Premium has you covered than YouTube TV.

Q&A: Is YouTube Premium subscription available in all countries?

● YouTube Premium is not available in some countries. The likely reason is that those countries’ laws prevent it from being offered.

● But worry less, you can still access YouTube Premium even if it’s not available in your country. You can switch to an alternative county and stream videos.

• Make a quick switch by first clicking the “Country” button on the bottom of the YouTube homepage. Here, you’ll view various available countries where YouTube Premium is accessible.
• Then click any country of choice to switch to. It will give you that country’s YouTube version.
• You can also change your language if it presents a foreign language video and description. Just click on the “Language” button on the page.
• Finally, access and play any YouTube premium video virtually from the country you switched to.

Is YouTube Premium worth subscribing to?

Even with the lack of YouTube Premium annual subscription, it still beats all odds to subscribe to this streaming service.

1) Offline playback

Office playback is one reason why YouTube lovers opt for the Premium subscription. Saving your videos for offline listening gives you more advantages than needing to be online to stream your videos. You can do it by simply checking for the “Download” icon below the video you wish to save on your device for later watching. You are then free to stream your files at any time, on the go!

2) Free of ads at last

YouTube streaming is much better without ever interacting with adverts. There are no pop-ups with the Premium version, letting you enjoy every bit of your video streaming. Again, such interruptions aren’t healthy for a tutorial session. Without ads, you can fully concentrate on video playing, letting you get quality value for your time.

3) Get original content

By fact, it is clear that this platform lets you interact with high-end artists who dwell on giving original content to their viewers. You’ll get a perfect chance to subscribe to artists who offer content, i.e., exclusive to the paid tier.

4) Included Google Play Music for free

It’s a double party for YouTube Premium subscribers. You have the advantage of getting Google Play Music when you subscribe to YouTube Music Premium. More so, the Google Play library gives you tones of music from their library. Combined with YouTube Premium offers, you won’t have any reason not to feel entertained from any genre of choice.

Some improvements will go a long way

Despite all the reasons to subscribe to YouTube Premium, it still needs a minor improvement to perfection.

• The YouTube Premium service’s availability is limited compared to the initial YouTube version. Therefore, some countries prohibit its usage and are only accessible in about 70 countries. Hopefully, it will be available worldwide so that no user is limited.
• YouTube Premium subscription does not give any discounts on any of the subscriptions. And being that it has no yearly subscriptions, the amount remains the same whether you opt for one month or pay it times 12 for the year. There should be some considerations for offers, primarily when you cover the one-year payments.
• Some users feel the price is higher than other streaming services. However, YouTube claims to offer free Google Play music. Perhaps this is the reason for the slight rise.
• This streaming service lacks some extras like rentals and charged station subscriptions. Other features like “lyrics” to the songs have also not been catered for. Likewise, some extra information like the title or genre of the video you watch is not included. These small extras could go a long way if they were to be added.
• YouTube Premium also seems to pay attention to celebrities other than YouTubers. Most originals are not exclusive to Premium subscribers, while you can watch them with ads on a free account.

Conclusion

● Amidst the many YouTube subscriptions, YouTube Premium has come a long way. Additionally, it hasn’t covered all the countries just yet. However, it has eliminated the presence of annoying ads that are prominent with the free YouTube service. More so, you get free access to Google Play Music, among other added values. Despite those, the app still needs some improvements in its services to incorporate YouTube Premium subscribers in its walk fully.

Try It Free Try It Free

It was formerly known as YouTube Red three years ago when it first launched. It brings to your screen tones of perks for better viewing. However, the service isn’t still widely known, and most people are on the verge of understanding what is entailed in the subscription. Most YouTube premium subscribers attest that the service is of value and are even relieved of the constant ads in the Free version. Dive into the article for more insights.

In this article

01 What is YouTube Premium?

02 Is YouTube Premium worth subscribing to?

What is YouTube Premium?

This streaming service was initially launched in 2014 and was later rebranded in 2018 as YouTube Premium. It includes YouTube music and other features that Google added to it. You can download content, perform background playback and even get access to YouTube original content. Note that this came at a cost as its price was raised. But what remains is that you get value for your money.

1. What service is included in the Premium subscription?

The Premium subscription is an after-sought service that includes these services.

Background play: It allows one to play your videos in the background, enabling you to use the app as a music player.

Offline playback: Easily view your videos on your phone or tablet. It means you can download a video or music and play them while not on the internet.

Ad-free videos: Say goodbye to popular ads with YouTube Free subscription. You already catered for your freedom in the subscription.

YouTube Music Premium: YouTube music is available for free even though you won’t download it for offline playback on this tier.

Flip between apps swiftly: Your videos will continue playing even if you switch to another app. You can flip apps on your device, like check emails, read Twitter, scroll to texts and still play your videos.

2. The price of a YouTube Premium subscription

YouTube Premium isn’t different from other services. Like most streaming services, you get family and student plans. YouTube Premium costs your $6.99 monthly subscription for students’ plans. You, however, need to verify that you are a student. A family plan comes at $17.99 per month, where you can add up to five members. Single YouTube Premium will cost you $11.99 a month

3. Does YouTube Premium provide an annual plan?

No. YouTube Premium does not provide an annual plan. You can only pay your subscription per month.

4. What is the difference between YouTube TV and YouTube Premium

Even though they sound similar, YouTube TV and YouTube Premium are different in many aspects. While YouTube Premium is a paid subscription, YouTube TV is a live streaming service. Let’s explore more differences.

What is included

If you subscribe to YouTube Premium, then you unlock other streaming features. These include watching YouTube without ads on its apps, managing offline viewing, playing your videos in the background, and getting YouTube Music, among others.

You can watch various channels over the internet with YouTube TV, live. It offers you close to 90 channels cutting across lifestyle, news, entertainment, sports, etc. Likewise, you can stream live broadcasts from top networks like NBC, FOX, ABC, etc. It will also splash your screen with news channels from BBC America, CNN, FOX News, etc.

Cost

When it comes to pricing, YouTube Premium costs $11.00 per month with a free, one-month trial for new subscribers. It also has different plans for students and families. On the other hand, YouTube TV starts at $64.99 per month. However, first-time subscribers can get a free offer of up to one week at no cost. This rate may seem high, but it is competitive with other live TV streaming services.

Accessibility

YouTube TV is readily available on the web, mobile platforms, and media streaming devices like Fire TV and Chromecast. You can also download the YouTube TV app to enjoy it on players like game consoles and PlayStations. For YouTube Premium, you’ll easily access it by subscription.

However, there are areas where both YouTube TV and YouTube Premium overlap. Both will let you watch YouTube Originals.

You will also enjoy your videos without adverts interruption. Additionally, it would be best to have an internet connection to stream your videos before downloading. And after downloading and saving your files, you can stream them offline on YouTube Premium.

So, which is better?

YouTube Premium subscribers think it’s the better choice. For one, if you like entertainment from services like Hulu, Netflix, Disney, and much more, then YouTube Premium has you covered than YouTube TV.

Q&A: Is YouTube Premium subscription available in all countries?

● YouTube Premium is not available in some countries. The likely reason is that those countries’ laws prevent it from being offered.

● But worry less, you can still access YouTube Premium even if it’s not available in your country. You can switch to an alternative county and stream videos.

• Make a quick switch by first clicking the “Country” button on the bottom of the YouTube homepage. Here, you’ll view various available countries where YouTube Premium is accessible.
• Then click any country of choice to switch to. It will give you that country’s YouTube version.
• You can also change your language if it presents a foreign language video and description. Just click on the “Language” button on the page.
• Finally, access and play any YouTube premium video virtually from the country you switched to.

Is YouTube Premium worth subscribing to?

Even with the lack of YouTube Premium annual subscription, it still beats all odds to subscribe to this streaming service.

1) Offline playback

Office playback is one reason why YouTube lovers opt for the Premium subscription. Saving your videos for offline listening gives you more advantages than needing to be online to stream your videos. You can do it by simply checking for the “Download” icon below the video you wish to save on your device for later watching. You are then free to stream your files at any time, on the go!

2) Free of ads at last

YouTube streaming is much better without ever interacting with adverts. There are no pop-ups with the Premium version, letting you enjoy every bit of your video streaming. Again, such interruptions aren’t healthy for a tutorial session. Without ads, you can fully concentrate on video playing, letting you get quality value for your time.

3) Get original content

By fact, it is clear that this platform lets you interact with high-end artists who dwell on giving original content to their viewers. You’ll get a perfect chance to subscribe to artists who offer content, i.e., exclusive to the paid tier.

4) Included Google Play Music for free

It’s a double party for YouTube Premium subscribers. You have the advantage of getting Google Play Music when you subscribe to YouTube Music Premium. More so, the Google Play library gives you tones of music from their library. Combined with YouTube Premium offers, you won’t have any reason not to feel entertained from any genre of choice.

Some improvements will go a long way

Despite all the reasons to subscribe to YouTube Premium, it still needs a minor improvement to perfection.

• The YouTube Premium service’s availability is limited compared to the initial YouTube version. Therefore, some countries prohibit its usage and are only accessible in about 70 countries. Hopefully, it will be available worldwide so that no user is limited.
• YouTube Premium subscription does not give any discounts on any of the subscriptions. And being that it has no yearly subscriptions, the amount remains the same whether you opt for one month or pay it times 12 for the year. There should be some considerations for offers, primarily when you cover the one-year payments.
• Some users feel the price is higher than other streaming services. However, YouTube claims to offer free Google Play music. Perhaps this is the reason for the slight rise.
• This streaming service lacks some extras like rentals and charged station subscriptions. Other features like “lyrics” to the songs have also not been catered for. Likewise, some extra information like the title or genre of the video you watch is not included. These small extras could go a long way if they were to be added.
• YouTube Premium also seems to pay attention to celebrities other than YouTubers. Most originals are not exclusive to Premium subscribers, while you can watch them with ads on a free account.

Conclusion

● Amidst the many YouTube subscriptions, YouTube Premium has come a long way. Additionally, it hasn’t covered all the countries just yet. However, it has eliminated the presence of annoying ads that are prominent with the free YouTube service. More so, you get free access to Google Play Music, among other added values. Despite those, the app still needs some improvements in its services to incorporate YouTube Premium subscribers in its walk fully.

Maximizing Impact: 5 Secrets for Increasing Your Video’ Writes

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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